 | News about digital retail commerce |  |
| Coming up: 2011 Shop.org Summit | More than 3,500 attendees are preparing to descend on Boston for the 2011 Shop.org Annual Summit. The Summit will be held Sept. 12 to 14 at the Boston Convention and Exhibition Center.
The Summit kicks off with an all-day event: Online Retail Boot Camp. You'll learn simple techniques to improve your e-mail marketing effectiveness, optimization strategies for both onsite and offsite, and how to set the right objectives for your retail business.
More than 200 solutions providers will be showcasing their products in the EXPO Hall, where you'll also be able to attend Vendor-Retailer Case Study Roundtables and interactive sessions.
In anticipation of the Summit, we are pleased to offer Shop.org SmartBrief subscribers and Summit attendees a glimpse into how the trends and analytics that will be explored at the Summit relate to the latest news about online retail.
If you are not already a Shop.org SmartBrief subscriber and this kind of timely, relevant summary of the most important digital retail news is what you need, sign up to receive our daily Shop.org SmartBrief -- FREE. |  | |  | | | This is shaping up to be a very interesting Summit.
On September 12, the global leader in e-commerce is unveiling something new: A new way of looking at what we do — and a new way to think about what you’re capable of doing. Stop by booth 507 at the Summit. And see how to turn e-commerce campaigns into something amazing. | |  | |  |
| The Next Generation of Retail |  |  | | - Retailers get personal with m-commerce efforts
Consumers around the world are expected to spend about $119 billion on mobile purchases by 2015, according to ABI Research. As the segment grows, retailers will need to make campaigns and offers increasingly personal and optimized for mobile devices, writes Maxymiser president Mark Simpson. Part of that means tailoring mobile sites to make it easier for consumers to accomplish tasks they're likely to want to do using their phones. iMedia Connection (8/30)      - Are you ready to be on the cutting edge of online retail? The 2011 Shop.org Annual Summit kicks off with the Online Retail Boot Camp, an interactive event Monday, Sept. 12, designed to help retailers optimize their social media, search analytics, e-mail and merchandising for conversion.
- Consumers use mobile to shop, but stop short of buying
M-commerce is growing faster than online shopping, but it's still a very small sliver of the pie. Consumers use their smartphones and tablets to check prices, locations and store hours, but they're not clamoring to use the devices to make actual purchases, largely because it's harder to do on the small screen and many are also wary about putting their credit card information into the phone. San Francisco Chronicle/The Associated Press (9/1)  | E-commerce is all about being seen — making sure your messages show up in the right places, at the right times, in the right ways. From comparison shopping and paid search to marketplaces and online storefronts, everything has to work together, simply and seamlessly. Sounds impossible?
See for yourself on September 12. | | Online Strategy | | | | - Online retail and the fast-changing world of SEO
Retailers have gotten much better at designing e-commerce sites that boost both SEO and conversion rates, shifting gears from the pretty but impractical flash sites of five years ago to systems such as jQuery, which delivers content to search engines while maintaining a seamless user experience, writes Morpheus Media's Toby Evers. There's still room for improvement in site architecture and navigation for merchants who are looking to make it quick and easy for shoppers to find them. E-Commerce Times (8/30) - Creating cross-channel conversations by integrating social
Social media platforms offer businesses a better way to listen to customers and engage in meaningful conversations that build brand loyalty, but to be effective companies need to integrate social efforts throughout the company, writes NCR's Sundeep Kapur. Start by aligning business goals with social efforts, he writes, and tailoring messages for each of your customer segments. ClickZ (9/1) - The Doctor Is In! at the 2011 Shop.org Annual Summit Sign up for a one-on-one website meeting with an industry consultant who will critique your site, offer solutions for merchandising, site design and more, and answer any questions you may have. Sign up early.
 | Social Marketing | | | | - Retailers' social community efforts rely on e-mail
E-mail remains an integral part of retailers' social efforts, but merchants increasingly are using the channel to drive traffic to their social communities on Facebook and Twitter much more than they use it to engage in social conversations, according to a recent report from Responsys. Every retailer that responded to the survey said their e-mails include links to their Facebook pages and 84% said they also link to Twitter. TMCNet.com (8/31) - Vendors invest in social analytics to help marketers reap ROI
Measuring returns on social media investments can be tougher for retailers, but a growing demand for ROI on social campaigns has driven several recent acquisitions of analytics firms, including Twitter's purchase of BackType and Google's acquisition of PostRank. "We're seeing a shorter and shorter window for the marketing campaign, thus the need to measure in real-time is what's driving the acquisitions that you're seeing," said Webtrends' tech executive Bruce Kenny. DMNews (9/1) | Global Retailing | | | | - Online shopping soars in China
Online retailing in China grew 87% last year, with 185 million people making at least one online purchase. The fast growth, which is forecast to continue, has been a boon to about 5 million small merchants who now operate online shops, often buying wholesale from B2B sites such as Taobao to stock their stores. BBC (8/29) - How Estee Lauder brands win social fans around the world
 Estee Lauder's individual brands have taken different approaches to e-commerce, with Clinque the first to start selling online and MAC racking up more than 2.2 million Facebook fans through frequent social media campaigns. Social increasingly has become important across all brands, because the top influence for women's makeup-buying decisions around the world is advice from friends, and social networks provide that, said online division president Dennis McEniry. Mashable (8/31) | Smart Stat | | | |  | 64% of Annual Summit attendees have a role in e-commerce technology purchasing decisions.
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Product announcements appearing in SmartBrief are paid advertisements and do not reflect actual Shop.org endorsements. The news reported in SmartBrief does not necessarily reflect the official position of Shop.org. | This SmartBrief was created for cpgbrokers.data@blogger.com
| | | Advertise | | Senior Account Director: Dena Malouf (202) 407-7837 | | | | | | | | | | Recent Shop.org SmartBrief Issues: - Wednesday, September 07, 2011
- Tuesday, September 06, 2011
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