Thursday, September 22, 2011

P&G pilots CVS "guy aisle"

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September 22, 2011News for the food, beverage and consumer packaged goods industry

  Company Watch 
 
  • Hindustan Unilever focuses on personal care
    Personal-care products now account for about three-fifths of the profits and 28% of sales for Hindustan Unilever, and the company expects the numbers to increase. As Unilever grows in emerging markets, health and personal products are likely to see larger gains, since penetration is low compared with soaps and detergents. The Economic Times (India) (9/21) LinkedInFacebookTwitterEmail this Story
  • Other News
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  Trends 
  • Kimchee crosses the border
    Kimchee, the fermented condiment that is probably the most famous food in Korea, is becoming mainstream in America, and can be used to top hot dogs, steaks, or macaroni and cheese. "I think it's got huge potential," said Marja Vongerichten, author of the "The Kimchi Chronicles: Korean Cooking for an American Kitchen." Chicago Tribune (9/21) LinkedInFacebookTwitterEmail this Story
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  Supply Chain Management 
 
  • Indiana state police push for legal fix for "hot truck" problem
    Two months after a TV news expose of trucks stocked with perishable food stored at unsafe high temperatures and headed for Indiana's restaurants and food stores, state police say the problem is getting worse. The agency says a new federal law is needed to protect the public from illnesses related to improperly refrigerated food, since the trucks typically travel through several states on their routes. WTHR-TV (Indianapolis) (9/22), MSNBC/TODAY (9/22) LinkedInFacebookTwitterEmail this Story
 
  • Restaurants, truckers and FDA respond to unsafe food story: Representatives of restaurant and trucking trade groups stress how seriously they take food safety in this response to "TODAY's" hot truck story. The Food and Drug Administration also issued a statement, saying it's working on new rules regarding safe food transportation. MSNBC/TODAY (9/22) LinkedInFacebookTwitterEmail this Story
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  Advertising & Marketing 
 
  • Liquor companies release new digital-ad guidelines
    The Distilled Spirits Council has released self-regulatory guidelines outlining what the liquor industry sees as appropriate marketing practices in the social media space. Among other things, the guidance requires spirits companies to make sure they are engaging only with consumers of drinking age before reaching out to them on social sites, and making sure that all marketing on blogs and other sites is clearly marked as being an advertisement. ClickZ (9/21) LinkedInFacebookTwitterEmail this Story
  • King of Pop makes posthumous appearance in Pepsi ad
    The long-awaited debut of "The X Factor" talent show included spots from sponsor Pepsi that incorporate footage of former Pepsi ad icons from the 1990s, including Michael Jackson and Britney Spears, and close with the tagline "Where there's Pepsi, there's music." USA TODAY (9/21) LinkedInFacebookTwitterEmail this Story
  • P&G pilots "guy aisle" at CVS
    Procter & Gamble created a "guy aisle" at a CVS/pharmacy store in Charlotte, N.C., with men's grooming products from brands including Old Spice and Gillette. The company recently created a "men's zone" at select H.E. Butt Grocery stores, with about 530 men's products from P&G and other makers. Drug Store News (9/21) LinkedInFacebookTwitterEmail this Story
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  Retail Spotlight 
 
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  Health & Wellness 
  • Moderate, heavy drinking raise colorectal cancer risks
    A review of study data showed moderate drinking raised the risk of colorectal cancer by 21% while heavy alcohol consumption (four or more drinks per day) increased it by 52%, French researchers reported in the Annals of Oncology. The report found that men who drank moderately were more at risk than women who did the same, and Asians who were heavy drinkers had a higher risk of colorectal cancer linked to alcohol consumption than did other ethnic groups. Medscape (free registration) (9/18) LinkedInFacebookTwitterEmail this Story
  GMA News 
  • GMA releases new DSD report
    The GMA Direct Store Delivery Committee recently conducted Optimizing the Value of Fully Integrated DSD, a study that benchmarks retailer adoption of practices proven to contribute to improved shelf conditions and examines key measures of shelf conditions.

    Findings from this work provide the basis for greater retailer/supplier collaboration by answering two questions: How do we compare and how can we improve?

    To download the DSD report, click here. LinkedInFacebookTwitterEmail this Story
Learn more about GMA ->About GMA  |  Issues and Policy  |  Newsroom  |  Events  |  Research and Tools

  Government & Food Safety 
  • BPA level in canned food is considered safe, study finds
    A Breast Cancer Fund survey of canned food at supermarkets found a level of bisphenol A, or BPA, in food packaging well below the amount considered safe by the government. "The BPA exposure levels cited in this latest supermarket survey are very consistent with similar, but much broader, surveys of packaged food conducted within the past year by government agencies, including the FDA and Health Canada," said John Rost, chairman of the North American Metal Packaging Alliance. Progressive Grocer (9/21) LinkedInFacebookTwitterEmail this Story
Position TitleCompany NameLocation
Chief Marketing CounselHill's Pet Nutrition / Colgate-PalmoliveTopeka, KS
Manager, Nutrition Product Innovation & DevelopmentMcDonald's CorporationOak Brook, IL
Click here to view more job listings.

  SmartQuote 
If you're quiet, you're not living. You've got to be noisy and colorful and lively."
--Mel Brooks,
American filmmaker


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