Thursday, September 15, 2011

P&G seeks to broaden its appeal among Hispanics

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September 15, 2011News for the food, beverage and consumer packaged goods industry

  Company Watch 
 
  • Former Campbell CEO Conant: "We had a low-trust culture"
    Doug Conant, who became CEO of Campbell Soup in 2001 and stepped down in July, said his first job was to "get the culture back on track" after the company lost half of its market share the previous year. He replaced 300 of 350 leaders and encouraged innovation such as microwaveable soup and "gravity-feed shelving," which helps consumers see and find products. Inc.com (9/14) LinkedInFacebookTwitterEmail this Story
 
  • Other News
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  Trends 
 
  • Beer sales continue 4-year decline
    U.S. beer sales are dropping for a fourth consecutive year, down 1.9% to 2.8 billion cases, according to the 2011 Beer Handbook from Beverage Information Group. The light segment is leading the decline, while craft and imports are gaining. Drinks Business Review (9/15) LinkedInFacebookTwitterEmail this Story
John Jantsch shows you how to win at the local marketing game.
John Jantsch of Duct Tape Marketing gives five strategies for helping any local business to stand out online in this exclusive offer to SmartBrief readers. Download your free white paper from American Express OPEN, How to Win at the Local Marketing Game.
  Supply Chain Management 
 
  • Studies will look at product tracing methods
    Two pilot studies led by the Institute of Food Technologists for the Food and Drug Administration will try to determine the best way to trace food products for quick recall during an outbreak. "We can prevent illnesses and reduce the economic impact to the food industry if we can more quickly determine what foods may be causing an outbreak and what foods can be eliminated from consideration," said an FDA official. FoodNavigator (9/13) LinkedInFacebookTwitterEmail this Story
Creating a Culture of Workplace Safety
Risk is inherent when running a business and the actual cost of a workplace injury can run far deeper than the dollar figure of an insurance claim. Download “Loss Control: Creating a Culture of Workplace Safety” an 11-page white paper meant to help small business owners understand, identify and minimize the potential for on-the-job illness and injury.

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  Advertising & Marketing 
 
  • P&G seeks to broaden its appeal among Hispanics
    Procter & Gamble is stepping up its efforts to capture a larger share of the U.S. Hispanic market by tapping Spanish-speaking celebrity spokeswomen and adding more Spanish to P&G coupons and product packaging. The consumer packaged goods marketer also is launching a website targeted to Hispanic consumers and intends to begin importing to the U.S. a larger share of goods that P&G currently sells only in Latin American markets. The Wall Street Journal (tiered subscription model) (9/15) LinkedInFacebookTwitterEmail this Story
Top 5 HR Compliance Concerns for Small Business
Small and medium sized companies spend a lot of time focusing on core business issues, but they may overlook one of the most potentially serious and costly issue — human resource compliance. How do you know what issues to look for in order to protect the company? Download this must-read paper that discusses the top 5 HR compliance issues.
  Retail Spotlight 
 
Uncover the 4 steps of competitive intelligence gathering with social media. This e-book will map out practical ways to use social media and explain why strategic social media engagement and listening, about your own brand as well as the competition's brand, will give you and your company the competitive edge. Download it now.
  Sponsored Content 
 

  Health & Wellness 
  • First lady to show support for Darden's healthy menu moves
    First lady Michelle Obama will join Darden Restaurants executives at an Olive Garden today as they unveil plans to cut salt and calories from the menu and serve healthier children's meals at Olive Garden and its five other chains including Red Lobster and LongHorn Steakhouse. Darden joins chains that have made similar moves this year, including McDonald's, Chili's and IHOP. Google/The Associated Press (9/15) LinkedInFacebookTwitterEmail this Story
  GMA News 
  • New Ways of Working Together case studies available online
    New Ways of Working Together case studies, based on the framework established to help facilitate enhanced trading partner collaboration to jointly grow businesses, are now available on the GMA website.

    This framework is based on four strategic concepts at the center of new trading partner interactions, which serve as the basis for guiding their communications and joint business planning efforts. These concepts include: focus on consumer; connect our business information; prepare people for a new world; and share our supply chain. To view available NWWT case studies, click here.

    Have a case study you want featured online? Contact GMA's Jeanne Iglesias to find out how to submit your company's case study today! LinkedInFacebookTwitterEmail this Story
Learn more about GMA ->About GMA  |  Issues and Policy  |  Newsroom  |  Events  |  Research and Tools

  Government & Food Safety 
  • FDA creates team to expedite response to foodborne-disease outbreaks
    The FDA has established a team of epidemiologists, veterinarians and other experts to help accelerate response during foodborne-illness outbreaks and develop strategies to prevent such incidents from occurring again. Dr. Kathleen F. Gensheimer, Maine's former state epidemiologist, will chair the Coordinated Outbreak Response and Evaluation Network. FoodSafetyNews.com (9/15) LinkedInFacebookTwitterEmail this Story
Position TitleCompany NameLocation
Chief Marketing CounselHill's Pet Nutrition / Colgate-PalmoliveTopeka, KS
Manager, Nutrition Product Innovation & DevelopmentMcDonald's CorporationOak Brook, IL
Click here to view more job listings.

  SmartQuote 
Beware of endeavoring to become a great man in a hurry. One such attempt in ten thousand may succeed. These are fearful odds."
--Benjamin Disraeli,
British prime minister


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