Tuesday, September 27, 2011

Doritos ad contest dangles Hollywood job

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September 27, 2011News for the food, beverage and consumer packaged goods industry

  Company Watch 
 
  • Lifeway Foods CEO taps her clutter-free side
    Julie Smolyansky, CEO of Lifeway Foods, relies on her laptop to conduct business electronically. "I don't want file cabinets of dust anymore, because I've had that," she said. Smolyansky has a chic office in Niles, Ill., but on some days, she works entirely from home. Chicago Tribune (9/26) LinkedInFacebookTwitterEmail this Story
  • PepsiCo wants "breakthrough innovation" on snacks
    PepsiCo has created a global snacks group aimed at delivering "breakthrough innovation" across snack brands. The company is looking for a snacks innovation marketing manager in the U.K., where snack brands include Doritos and Walkers. MarketingWeek (subscription required) (9/26) LinkedInFacebookTwitterEmail this Story
 
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  Trends 
  • Powdered beverage sticks are causing a stir
    Beverage sticks that allow consumers to create their own drinks by mixing the powder with water are gaining momentum. Crystal Light has introduced an Enhanced line offering health benefits, while other powders can be used to create energy drinks, sports drinks or coffee. Supermarket News (9/26) LinkedInFacebookTwitterEmail this Story
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  Corporate Social Responsibility 
 
  • Win employee engagement through sustainability efforts
    Companies that want to increase employee engagement should emphasize their commitment to sustainability, Kathleen Miller Perkins writes. "When employees understand how their labors contribute to the competitive advantage of their companies and to the betterment of their worlds, they are more likely to feel that their work is meaningful. As their work becomes more meaningful to them, they are more likely to increase their engagement in it," she writes. Environmental Leader (9/22) LinkedInFacebookTwitterEmail this Story
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  Advertising & Marketing 
 
  • Doritos ad contest dangles Hollywood job
    Doritos is holding its fifth-annual Super Bowl ad contest, and the grand prize is $1 million and the chance to create a Doritos ad with a Hollywood production company. "At the end of the day, consumers aspire to be in the entertainment world," said a Doritos executive. "It felt like a natural transition for the program." USA TODAY (9/27) LinkedInFacebookTwitterEmail this Story
  • Doritos inventor Arch West dies at 97: Arch West, a marketing vice president at Frito-Lay, was the force behind the 1966 introduction of Doritos and the 1972 launch of the nacho cheese version. He came up with the idea after eating tasty chips at a San Diego restaurant, and shepherded the project himself after failing to convince his bosses to expand the company's chip line beyond Fritos and Cheetos. The Wall Street Journal (tiered subscription model) (9/27) LinkedInFacebookTwitterEmail this Story
  • Other News
Top 5 HR Compliance Concerns for Small Business
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  Retail Spotlight 
 
  • Supermarkets tackle tailgating season
    Supermarket chains including Winn-Dixie Stores, Giant Eagle and Rouses Markets are using signs and displays to promote football season and tailgating fare. Winn-Dixie tailors offerings to the community and includes opportunities for customers to win game tickets. Supermarket News (9/26) LinkedInFacebookTwitterEmail this Story
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  Health & Wellness 
 
  GMA News 
Learn more about GMA ->About GMA  |  Issues and Policy  |  Newsroom  |  Events  |  Research and Tools

  Government & Food Safety 
  • Sen. Collins fights to protect potatoes in school meals
    The USDA aims to eliminate potatoes from school breakfast and limit them at lunch, but Sen. Susan Collins, R-Maine, said properly prepared spuds have a place in the school cafeteria. She said she will try to strip funding from a bill to implement the guideline when it hits the Senate floor. Heidi Kessler, school-nutrition manager for obesity-prevention program Let's Go at The Barbara Bush Children's Hospital at Maine Medical Center, said she supports the guideline but agrees that it should focus on how potatoes are prepared, rather than eliminating them. The Huffington Post/The Associated Press (9/26) LinkedInFacebookTwitterEmail this Story
  • Other News
Position TitleCompany NameLocation
Chief Marketing CounselHill's Pet Nutrition / Colgate-PalmoliveTopeka, KS
Manager, Nutrition Product Innovation & DevelopmentMcDonald's CorporationOak Brook, IL
Click here to view more job listings.

  SmartQuote 
Failure is not fatal, but failure to change might be."
--John Wooden,
American basketball player and coach


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