 | September 13, 2011 | News for the food, beverage and consumer packaged goods industry |  |  |
- Celebrity chef pitches Knorr soup stock
Unilever's Knorr has enlisted celebrity chef Marco Pierre White to be the face of the brand's new smartly packaged, concentrated chicken and beef stocks being rolled out in the U.S. The campaign for Knorr Homestyle Stock includes in-store promotions, coupons and social media, as well as a TV spot that was created three years ago by JWT London and adapted for the U.S. market by Canadian shop Lowe Roche. The New York Times (tiered subscription model) (9/12)        | Xerox® ColorQube® solid ink printers, starting at $699. With 90% less waste and speeds up to 40 ppm, ColorQube® is your perfect solution for affordable color printing. Plus, save up to $300 with a trade-in rebate. Enter to win an Apple® MacBook Pro™. |
 - Brand loyalty climbs in 45 CPG categories, report shows
Brand loyalty has increased in 45 of 100 categories of consumer packaged goods, according to a report from SymphonyIRI Group. "True loyalty can survive even prolonged economic upheaval," said SymphonyIRI Times & Trends' editor. Categories with increased brand loyalty include sports drinks, shelf-stable dinners, batteries, diapers, shampoo, dry packaged dinners and cleaning products. MediaPost Communications/Marketing Daily (9/12) - Beverage brands tap intelligent packaging
Intelligent packaging in the form of quick-response codes and other two-dimensional bar codes is gaining popularity with beverage companies. Sacre Bleu Wine added a QR code to its labels that takes smartphone users to information about the brand and suggestions for food-wine pairings. BevIndustry.com (9/12)  | Kickstart your business’ marketing with FedEx Office! Save big on posters, postcards and brochures, with up to 40% off on select print products. Go to FedEx Office to take advantage of the Look Good On Paper Print Sale to get discounts on all your business printing needs. |
  | Corporate Social Responsibility |  |  | | |  |  | O-I, makers of pure, beautiful, sustainable glass packaging, is proud to sponsor GlassIsLife.com |
  | Retail Spotlight | |  | |
| Health & Wellness | | | | - Nutrition expert says "Paleolithic diet" is a fad
The "Paleolithic diet" is a fad diet that is not sustainable or healthy for the long term, CNN nutrition expert Dr. Melina Jampolis says. Jampolis says the diet reduces consumption of processed foods and sugars and increases intake of fruits and vegetables, but the downsides include eliminating dairy and all grains, promoting high levels of saturated fat from animal protein, and being pricey and inconvenient. CNN/The Chart blog (9/9) | GMA News | | | | - "Brand Security: Joining Forces to Combat Threats"
Manufacturers face many challenges today -- including sustainable sourcing, counterfeiting and economic adulteration. On Sept. 27, at The Conference at PACK EXPO in Las Vegas, join GMA's Denny Belcastro, Procter & Gamble's Matthew Rhodes and the Department of Homeland Security's Rana Saoud for a discussion about the challenges they've faced protecting their brands in international markets and their best practices in assessing and managing these risks in the session "Brand Security: Joining Forces to Combat Threats" (Session T07).
For more information or to save 25% off of registration and gain free admission to PACK EXPO Las Vegas 2011, click here.
| Government & Food Safety | | | | - New federal rules will outlaw 6 more E. coli strains
The Agriculture Department has changed the rules to include a ban on six relatively rare E. coli strains in beef sold in the U.S., along with the common strain responsible for several illness outbreaks. The agency says the ban is needed because people often don't cook beef thoroughly enough to kill the bacteria. Opponents in the meat industry say the ban isn't necessary and will raise beef prices. The New York Times (tiered subscription model) (9/12)
| Editor's Note | | | | - Correction
A summary in Monday's GMA SmartBrief mischaracterized Kroger's sales. Kroger's sales have remained steady since late April; its share price has dropped about 2%, a far smaller decline than many of its competitors have seen. SmartBrief regrets the error. | SmartQuote | | | |  | Depend upon yourself. Make your judgment trustworthy by trusting it. You can develop good judgment as you do the muscles of your body -- by judicious, daily exercise. To be known as a man of sound judgment will be much in your favor."
--Grantland Rice,
American sportswriter  |
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Nestle announced it has broken ground on a factory in Indonesia that will make infant cereals, chocolate malt drinks and milk powder. The project is expected to cost $200 million, create more than 600 jobs and be complete in early 2013. 
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