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| A look back at the 2011 Shop.org Annual Summit | Last week, more than 4,000 attendees arrived in Boston to network, learn and, of course, tweet. The 2011 Shop.org Annual Summit, held Sept. 12 to 14 at the Boston Convention and Exhibition Center, was a success from all angles, with a bustling EXPO Hall and packed sessions and keynotes from executives at Charming Shoppes, Columbia Sportswear, Google and more.
If you didn't have the opportunity to attend or didn't have time to catch every keynote and get through the EXPO Hall, check out the 2011 Shop.org Annual Summit blog posts and download available session PowerPoint presentations.
Below is a roundup of 2011 Shop.org Annual Summit news and blog posts. From social retailing to online merchandising tactics to customer experience and conversation, the Summit offered opportunities to learn about the ongoing trends in online and mobile retail -- and find out what's on the horizon for digital commerce. Don't forget to save the date for next year's Shop.org Annual Summit. Join us Sept. 10 to 12 in Denver for more great content and excellent networking opportunities.
If you are not already a Shop.org SmartBrief subscriber and this kind of timely, relevant summary of the most important digital retail news is what you need, sign up to receive our daily Shop.org SmartBrief -- FREE. | | The Next Generation of Retail |  |  | | - NRF CEO: Online retail is bright spot in business
NRF President and CEO Matthew Shay kicked off the Shop.org Annual Summit with an overview of where the online retail industry has been and where it's going. During his remarks, Shay offered insights on today's "omni-channel" shopper, discussed where opportunities lie for the industry and made a declaration on why he knows that the online retail industry is a force to be reckoned with. Watch the video. Shop.org Blog (9/14)      - Futurist Ray Kurzweil relates tech evolution to e-commerce
In his keynote at the Shop.org Summit, futurist Ray Kurzweil shared his Law of Accelerating Returns, a methodology for predicting how technology will change the way we work and live in the future. He offered online retailers some advice on using the technique when planning for future growth. "Technology is like skeet shooting: you have to always shoot ahead of the target." PowerRetail.com.au (Australia) (9/14)  | |  | | | Be Seen this season. Start holiday preparations now.
The holiday rush is right around the corner and it is important for retailers to fine-tune their websites and marketing activities now. E-commerce is about being seen and making sure your messages show up in the right places at the right times. Check out this Holiday Prep calendar to learn important dates and milestones you don't want to forget this season. | |  | |  |
| Online Strategy | | | | - The fallout from Target's website crash
Target's high-profile website crash amid customers clamoring for deals on new designs from Missoni spurred buzz at the Shop.org Annual Summit, with some industry experts saying the downtime could tarnish Target's brand. Others, including NRF spokeswoman Ellen Davis, said such crashes don't happen nearly as often as they used to. "As a retailer, that can [also] be a frustrating and difficult situation because of lost sales, but sometimes you can't predict spikes in traffic." The Boston Globe (free registration) (9/15) - Rue La La: Use flash-sale sites sparingly
Retailers should use flash-sale sites cautiously and primarily to sell off overstocks, rather than offering sales too often and featuring items they could charge full price for at their own e-commerce sites, Rue La La CEO Ben Fischman said at last week's Summit. "Their sites are for selling full price. Trading down to sell at a discount is detrimental to their brands." DMNews (9/14)  | Social Marketing | | | | - Google to add search page within its online shopping center
Google plans to roll out a new product search page within Google Shop that will offer shoppers a curated set of products that includes images as well as descriptions, vice president Stephanie Tilenius said at Shop.org's Annual Summit. The new feature, set to launch Thursday, means merchants will have to provide more product data to make searches more relevant, said Mercent CEO Eric Best. InternetRetailer.com (9/14), DMNews (9/14) | Global Retailing | | | | - Columbia Sportswear rebuilds brand one icy step at a time
 Columbia Sportswear has revitalized its brand with an ad campaign featuring daredevil adventurer Wim Hof, who has trained himself to withstand extreme cold temperatures. At Shop.org's Annual Summit, Executive Vice President Mick McCormick discussed the strategy and the innovative campaign aimed at selling "warmth at the touch of a button" to outdoorsy types without Hof's internal thermostat. View videos that were unveiled at the conference. Retail's BIG Blog (9/14), InternetRetailer.com (9/13) - Some merchants are ahead of the curve on in-store mobile
Restaurants are adding iPads to increase efficiency, a growing number of Starbucks customers pay for coffee with nothing but their smartphones and Tesco Homeplus is the first to launch virtual grocery shopping malls on the walls in subway stations in Korea. Read more about all of them in this post from the Summit and watch a video of how the virtual grocery works. Shop.org Blog (9/14) | | | 
Product announcements appearing in SmartBrief are paid advertisements and do not reflect actual Shop.org endorsements. The news reported in SmartBrief does not necessarily reflect the official position of Shop.org. | This SmartBrief was created for cpgbrokers.data@blogger.com
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- Tuesday, September 20, 2011
- Monday, September 19, 2011
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- Thursday, September 15, 2011
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