   | September 9, 2011 | News for the food, beverage and consumer packaged goods industry |  |  |
- Restructure on tap for P&G
Procter & Gamble officials said the company is considering restructuring options, and analysts say thousands of jobs may be cut. CEO Bob McDonald said the changes will be announced later this year after the company completes the $3 billion sale of Pringles to Diamond Foods. American City Business Journals/Dayton, Ohio (9/8)       - An irreverent name for Ben & Jerry's newest flavor
Ben & Jerry's latest ice cream creation, a mix of vanilla ice cream flavored with rum and peppered with malt balls, is bound to attract attention, if for nothing else than its name. Dubbed "Schweddy Balls," after a "Saturday Night Live" skit, the flavor will be available in U.S. stores for just a few months, but may become a regular fixture if it proves popular. Time.com (9/7), Drug Store News (9/8)  | The rise of social media has broken the traditional sales and marketing playbooks. Customers are in the driver's seat with more information and buying power than ever, forcing your company to adapt. Has your company made the social leap? Learn how HERE. |
 - Retailers and manufacturers trim packaging
A store named in.gredients, set to open in Austin, Texas, is thought to be the first in the country promising zero waste and packaging. Retailers and manufacturers are finding ways to reduce packaging, with Whole Foods Market selling food in bulk and beverage companies introducing plant-based bottles. Environmental Leader (9/8) - Women make their mark in craft-brew industry
Several women are making a name for themselves in the craft-beer industry in western Pennsylvania. Chris Dilla opened a second Bocktown Beer and Grill location; Sandy Cindrich is president and CEO of Penn Brewery; and Christine Span founded Pittsburgh BrewMasters. Pittsburgh Post-Gazette (9/8)  | With an annual growth rate over 25%, Organic Valley needed to consolidate its disparate systems into one enterprise solution to improve operating efficiencies and maintain the high quality of its line of perishable food products. Read this case study to learn how they did it. |
 | Advertising & Marketing |  |  | | - Light beer wars play out over football season
Anheuser-Busch's Bud Light may have succeeded longtime National Football League beer sponsor MillerCoors' Coors Light, but the long-running feud between the two light brews will continue to play out in game-day ads from both companies. A-B's new football-centered Bud Light TV campaign is via roster shop Cannonball, while Coors Light has a fresh slate of football-themed TV ads from Draftfcb. Advertising Age (tiered subscription model) (9/8)  | Earn 3X rewards points when you fly with The New Business Gold Rewards Card from American Express OPEN. Designed to earn Membership Rewards® points faster:
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   | Three Trends Causing Paradigm Shifts in Online Retail
The growth of ecommerce is accelerating as consumers become more comfortable and confident transacting online. In this whitepaper you will learn about the three major trends re-shaping online retail.
• Video as a way to enhance the shopping experience
• Mobile as a channel for expanding marketing reach
• Personalization informed by advanced analytics |
| Health & Wellness | | | | - Here comes mega-low-cal food
Companies are introducing food that is unusually low in calories, such as 150-calorie-per-pint ice cream from Arctic Zero and 20-calorie servings of Tofu Shirataki noodles from House Foods America. "What we're seeing here is a strategy that says Americans like to stuff their faces," said industry analyst Phil Lempert. "And these mean we don't have to sacrifice." The Courier-Journal (Louisville, Ky.) (9/7) | GMA News | | | | - New Ways of Working Together case studies available online
New Ways of Working Together case studies, based on the framework established to help facilitate enhanced trading partner collaboration to jointly grow businesses, are now available on the GMA website.
This framework is based on four strategic concepts at the center of new trading partner interactions, which serve as the basis for guiding their communications and joint business planning efforts. These concepts include: focus on consumer; connect our business information; prepare people for a new world; and share our supply chain. To view available NWWT case studies, click here.
Have a case study you want featured online? Contact GMA's Jeanne Iglesias to find out how to submit your company's case study today!
| Government & Food Safety | | | | - Divided-plate idea might be too simple, nutrition expert says
MyPyramid.gov was replaced by ChooseMyPlate.gov. While MyPlate helps people make healthier food choices, the simplicity of the divided-plate concept leaves things out, nutrition experts said. Marjorie Sawicki, assistant professor of nutrition and dietetics at Saint Louis University, said the concept does not emphasize water, weight loss or physical activity or provide information about disease risk. Sawicki also questioned how MyPlate works in areas of food insecurity. St. Louis Post-Dispatch (9/8)
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