Men's fashion sites bet more males will shop online

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September 19, 2011 Sign up Forward Archive RSS Feed News about digital retail commerce   Top Story    Daily deal sites' growing pains result in fewer players About one-third of the 530 daily deal sites nationwide have been sold or closed this year, and even big players including Facebook and Yelp! are cutting back on daily deal investments. Daily deals began with a relatively cheap business model, but the proliferation of options sent marketing costs soaring and priced many players out of the market, according to this article. The Wall Street Journal (tiered subscription model) (9/19)      For a second year running GSI Commerce has commissioned a survey of over 2000 UK adults and their online Fashion buying habits. According to the report almost half of consumers surveyed prefer shopping for clothes and accessories online. Discover fascinating details of online shopping behaviour in the UK. Download Report   Online Retail Trends  Men's fashion sites bet more males will shop online More men are growing style conscious and searching for fashion tips and trends online, but many still head to brick-and-mortar stores when it's time to buy. Sites, such as Park and Bond and CLAD, that combine editorial content with e-commerce are betting on their expertise to shift more of the shopping online. CNN (9/16)      How online merchants draw shoppers to their digital stores Successful online retailers are increasingly using Twitter and e-mail campaigns to drive traffic to their e-commerce sites, according to new data from Kantar Media. More than one-third of consumers said Twitter messages have influenced their online-shopping decisions, and 89% said they click through to a shopping site from an e-mail at least occasionally. Radio Business Report (9/17)      Earn 2X rewards points on advertising costs with The New Business Gold Rewards Card from American Express OPEN. Designed to earn Membership Rewards® points faster: • 3X points on airfare • 2X points on advertising, gas, shipping • 1X points on everything else • For a limited time, 50K bonus points when you spend $10K your first 5 months LEARN MORE AND APPLY   New Media & Technology    Counting on Facebook "likes" requires a leap of faith Measuring the return on your investment in winning fans on Facebook is tricky, and for marketers it usually means making the investment and then trusting that at some point legions of "likes" will translate into higher sales, writes Forbes' columnist Erika Morphy. Forbes (9/16)      Why CMOs and CIOs need to be BFFs in a digital age Marketers and IT guys come at things from distinctly different perspectives, but the time has come for them to work as a team to make sure companies can pull off increasingly complex digital campaigns, this article says. "If you can find the modern CIO that's into innovation, they're going to have some good ideas on how to use Facebook or Android. If you can marry that with the marketer's knowledge of the brand or consumers, you have a good thing," said Razorfish executive Shannon Denton. Advertising Age (tiered subscription model) (9/19)      Kickstart your business’ marketing with FedEx Office! Save big on posters, postcards and brochures, with up to 40% off on select print products. Go to FedEx Office to take advantage of the Look Good On Paper Print Sale to get discounts on all your business printing needs.   Hot Topics  Top five news stories selected by Shop.org SmartBrief readers in the past week. Tips to turn abandoned carts into online sales (Shop.org Blog) Google to add search page within its online shopping center (InternetRetailer.com) Lowe's upgrades to in-store iPhones, will nix scanner guns (MobileCommerceDaily.com) EBay launches ad campaign to change its image (USA TODAY) Boston prepares to show off city's e-commerce at Shop.org Summit (The Boston Globe) Results based on number of times each story was clicked by readers.   Companies in the News    Amazon sets the bar higher for holiday toy sellers Amazon Services set stricter rules for third-party toy sellers that want to sell products on Amazon.com this holiday season. Among criteria that take effect Nov. 15: Sellers must have made their first sale before Sept. 19, and they can't have late-shipment and canceled-order rates of more than 5% in October. InternetRetailer.com (9/16)      Moda Operandi sells couture straight off the runway Startup fashion site Moda Operandi aims to bring runway couture to fashionistas straight from the runway, months before modified models of the designs go on sale at boutiques and department stores. Launched seven months ago, the members-only site has raised $1.4 million and signed 50,000 members. San Francisco Chronicle/Bloomberg (9/19)      Taobao Mall invites other virtual stores to its site Taobao Mall is making a strategy shift by allowing dozens of online retailers in China to open virtual shops on its site. Taobao Mall has traditionally focused on hosting outlets for Uniqlo, Dell and other major retail brands. "We never forbid other [business-to-consumer sites] to open storefronts on Taobao. But this is the first time we officially invite those [sites] to come here to work with us," said Taobao Mall President Daniel Zhang. The Wall Street Journal (tiered subscription model) (9/19)      EBay forms X.commerce to attract more sellers and developers EBay created a division to encourage mobile-application developers to create apps that ultimately persuade more merchants to sell via eBay. The division, X.commerce, helps developers create apps using payment service PayPal and open-source e-commerce platform Magento. Reuters (9/16)      Other News Flash-sale site One Kings Lane raises $40 million The Wall Street Journal (tiered subscription model) (9/19)      Scheduling That Works for Employers and Employees: It's Not a Mirage Download the white paper How Automated Schedule Design and Management Benefits Both Employers and Employees for valuable tips on giving scheduling control and flexibility to employees. The result? Automated scheduling increased employee effectiveness for 84 percent of managers.   Featured Content    Government Contracting: Follow the Path of Other Successful Businesses ANITA CAMPBELL The Power Of Language: 5 Wicked Words That Are Sabotaging Your Success Ivana Taylor Chinese Consumers Are Targeting American Goods More Than Ever Shira Levine Recognize And Manage The 5 Stages Of Small Business Growth Tom Harnish Think Socially: Lessons From Big Break Courtney Colwell Most Popular Headlines from Last Week 7 Things You Didn't Know Google Analytics Could Tell You Karlee Weinman Steve Jobs' Biggest Contribution (That No One Is Talking About) Mike Michalowicz The 6 Excuses Entrepreneurs Use To Justify Their Struggling Business Mike Michalowicz Results based on number of times each story was clicked by readers.   Interactive Advertising  Merchants team with newspapers on mobile ad circulars Retailers are partnering with local and national newspapers to push their circulars out to subscribers who read the publications on their mobile devices, under a new service from the Associated Press. The pilot project will include retailers' paid advertising in the mobile applications of 40 newspapers including the New York Daily News, the Los Angeles Times and the Chicago Tribune. Star Tribune (Minneapolis-St. Paul, Minn.)/The Associated Press (9/18)        Legislative & Regulatory  Would an online "driver's license" spur e-commerce? The Obama administration's plan to create a secure online ID similar to a driver's license aims to encourage more consumers and government agencies to feel more protected when doing business online. Consumer advocates argue that such a system could actually increase exposure to online surveillance and identity theft. The New York Times (tiered subscription model) (9/17)        Shop.org Spotlight  Google, Charming Direct executives debate the business case for mobile retail Is there an adequate business case for mobile? That was the debate at last week's Shop.org Annual Summit. In a recent video interview, Google Vice President of E-commerce and Payments Stephanie Tilenius weighs in on remarks by Charming Direct President Bill Bass that there is not an adequate business case for mobile. Does she agree or disagree? Watch the video.      Shop.org SmartStat: Sept. 19, 2011 Almost 80% of retailers say they use Twitter, up from 61% in 2010. Source: Retail Horizons 2011        NRF's Matthew Shay named top association exec by CEO Update NRF President and CEO Matthew Shay has been named one of the country's top trade association CEOs by the publication CEO Update. The article highlights the recent swipe fee debate as a particular test for Shay and NRF over the past year. After launching its own campaign to mobilize the retail community and raise the profile of retailers on Capitol Hill, one CEO who nominated Shay for the recognition called the swipe fee campaign "a significant win for NRF and the merchants." Read more.      Learn more about Shop.org -> Website  |  Events  |  Research  |  Shop.org Blog  |  Join Shop.org   SmartQuote  Government is not reason; it is not eloquent -- it is force. 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