 | News about digital retail commerce |  |
 | Always wanted people to “Like” you?
Venda can help you engage your customers through multiple social media outlets, such as Facebook and Twitter, maintain a strong following through personalized loyalty programs, and gain fan feedback via product reviews. Visit or call to learn about incentives for upgrading to Venda for social commerce advancements. | - Report: Fashion bloggers to help drive online luxury sales
Fashion bloggers, social media and the penchant for wealthy consumers to shop from home during tight economic times are combining to drive up online sales of luxury apparel, jewelry and upscale autos, according to a new study from Italy luxury foundation Altagamma. Luxury merchants were slow to embrace online retail but are quickly catching up -- online luxury sales are forecast to hit $15 billion by 2015, the report said. The Sun (Baltimore)/Reuters (9/15)       | Social Commerce IQ™ Ranks Top Retailers — GameStop, Victoria’s Secret, Walmart top The Social Commerce IQ™ Index which ranks the Top 200 retailers and how they use Facebook. Research by 8thBridge. Download your FREE copy today. | - New technology mobilizes Fashion Week coverage
New York Fashion Week has evolved from a relatively insular industry event into a real-time party for the style-conscious masses thanks to mobile technology that allows for live viewing of runway shows and Twitter streams chockablock with 140-character descriptions of the latest looks. "We can see snapshots of looks as they are coming down the runway because it has become natural for people to snap and share," said Elizabeth Schofield, founder and editor of Fashion's Collective, New York. Luxury Daily (9/15)  - J.C. Penney to sell real versions of Stardoll's virtual fashions
Tween users of the 5-year-old social site Stardoll will now be able to buy actual versions of some of the virtual looks featured on the site. Stardoll, which gives girls the chance to dress up their online avatars in the latest looks, has modified some of the looks to create an age-appropriate line for J.C. Penney, which sells the pieces for between $20 and $40. Bloomberg Businessweek (9/15) - ECampus boosts textbook sales with personalized marketing
Online textbook seller eCampus has boosted its conversion rates with personalized marketing efforts targeted to shoppers, including offers to customers who abandon shopping carts before clicking "buy." For example, a shopper who stops short of checkout on an $80 order might receive an immediate offer of $4 off an $80 purchase, this story says. InternetRetailer.com (9/15)  | As Facebook no longer allows you to hide comments from your brand followers, effective moderation is paramount.
Download Buddy Media’s free guide to Facebook Publishing and Moderation, and learn the best strategies for maintaining positive messaging on your Facebook page. |
| Interactive Advertising |  |  | | - Facebook's plan for small-business ads
The woman who helped bring small businesses to Google's ad network is now on a similar mission on behalf of Facebook, beginning with an incentive plan that the social network plans to launch next week. "I think every small business should ... be using Facebook," says Sheryl Sandberg, Facebook's chief operating officer. "We're not going to stop until all of them are using it to grow their business." USA TODAY (9/16) - Google adds video, mobile tools for display advertising
Video and mobile are the focus for Google in its ongoing campaign to branch out from search ads and into display. Neal Mohan, Google's vice president of product management, announced the addition of DoubleClick Video and DoubleClick Mobile, which he says came in response to publishers' demands for tools to exploit the two fast-growing platforms. PaidContent.org (9/15)  | |  | | The Buzz(CORPORATE ANNOUNCEMENTS)
Europe, Asia, Africa and Beyond — Going Global with Ease and Efficiency
Without significant capital expense, Crocs is able to enter dozens of new markets across the globe quickly. Using Demandware as its global commerce platform, the company leverages domestic operational and administrative resources while enabling local merchandising and marketing experts to apply their expertise. Read the case study.
Interested in learning more about advertising with SmartBrief? Click here for detailed industry information and media kits.  | |  | |  |
| Shop.org Spotlight | | | | - 2011 a record-breaking year for Shop.org Annual Summit
It was a year of firsts for the Shop.org Annual Summit: our first time in Boston, first mobile app, first live-streaming keynote session, and first time (but definitely not our last) hosting more than 4,000 attendees at digital retail's most influential event. For those who missed the 2011 event, Shop.org's Artemis Berry shares a recap of video highlights, blog entries and even session slides. Read the recap. - Shop.org SmartStat: Sept. 16, 2011
 More than 1,500 people like Shop.org on Facebook. View the page.
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