 | September 12, 2011 | News for the food, beverage and consumer packaged goods industry |  |  |
- P&G gets to know shoppers on both sides of the divide: Procter & Gamble is interviewing consumers who are struggling to pay their bills as well as ones who don't worry about money as they consider how to adjust to a marketplace that is increasingly divided. A wealthy consumer who says she has never kept a budget said she doesn't buy the company's Gain detergent because the low price means "it can't be that good." The Wall Street Journal (tiered subscription model) (9/12)
     - California importer presses into olive oil production
STAR Fine Foods, a subsidiary of Spain's Grupo Borges, is making olive oil with olives grown in home state California. STAR California Extra Virgin Olive Oil is the first locally made olive oil for the company, which imports ingredients including capers, vinegar and olive oil. The Fresno Bee (Calif.) (free registration) (9/11)   | The rise of social media has broken the traditional sales and marketing playbooks. Customers are in the driver's seat with more information and buying power than ever, forcing your company to adapt. Has your company made the social leap? Learn how HERE. |
 - Higher prices are expected for peanut butter
Prices for peanut butter and peanuts are expected to increase after heat caused crop devastation in peanut-growing states including Georgia and Texas. "Our peanut costs will be significantly higher as we end calendar year 2011," said Vincent Byrd, president and chief operating officer of J.M. Smucker. The company's Jif brand commands 45% of the peanut butter market. The Plain Dealer (Cleveland) (9/9)  | With an annual growth rate over 25%, Organic Valley needed to consolidate its disparate systems into one enterprise solution to improve operating efficiencies and maintain the high quality of its line of perishable food products. Read this case study to learn how they did it. |
 - Ad spending increases, but growth is slowing
According to Kantar Media, advertising spending increased 2.8% in the second quarter compared with the same quarter last year. Spending went up 4.4% in the first quarter. Most of the additional money went to online advertising. "Spending growth for the Top 100 advertisers stalled in Q2 and the ad market became more dependent on the comparatively smaller budgets of midsized advertisers as the main source of growth," according to a Kantar statement. Broadcasting & Cable (9/12), Advertising Age (tiered subscription model) (9/12) - Heineken takes "The Date" to the movies
Heineken USA is showing its 90-second ad, "The Date," in movie theaters, and has partnered with the IFC Network on a television show detailing how it was made. The ad, which will also be shown on TV in 60-second and 30-second versions, shows a man and his date on an epic journey. "We feel the cinema provides a unique and superior medium through which to tell our story to a captive audience," said Lesya Lysyj, chief marketing officer. MediaPost Communications/Marketing Daily (9/11)   | 3 Proven Rich-Media Strategies for Your 2011 Campaigns
Today's hyperconnected consumers expect rich, engaging experiences wherever they interact with your product or service. In this report you will learn how to use rich media to:
• Engage mobile audiences
• Create flawless website experiences
• Improve online ad performance |
 | Hot Topics |  |  | | Top five news stories selected by GMA SmartBrief readers in the past week. - Results based on number of times each story was clicked by readers.
| | | Most Popular Headlines from Last Week Results based on number of times each story was clicked by readers. |
| Health & Wellness | | | | - Dietitian offers tips on how to decode nutrition labels
Look for the type of fat rather than total fat and carefully consider calories, carbohydrates and portion size when analyzing nutrition-label information, registered dietitian Molly Kimball writes. She offers reference ranges and upper limits for cholesterol, sodium and sugar, and advises people not to focus on measures such as calories from fat or percentage of daily values because they can be confusing. The Times-Picayune (New Orleans) (9/10) | GMA News | | | | - GMA offers new FSMA series webinar on hazard analysis this fall
As a result of the recently passed Food Safety Modernization Act, food manufacturing facilities will be required to conduct hazard analysis, develop and implement written preventive control plans and house records of both to ensure that food is not adulterated.
To help build a strong foundation for these new requirements, GMA will offer the Hazard Analysis and Food Safety Control: Learning By Example webinar on Sept. 28, from 1-3 p.m. EDT.
This how-to informational webinar on hazard analysis for food safety plans will provide up-to-date information on definitions and resources for conducting a hazard analysis. To get the right training from a recognized leader in HACCP-based approaches to food safety, click here today.
| Government & Food Safety | | | | - Cargill recalls more ground turkey
Cargill has announced a second recall of ground turkey in two months, after a test sample by the U.S. Department of Agriculture yielded "low levels" of the salmonella strain connected to an August recall. Cargill Value Added Meats Retail is recalling 185,000 pounds of meat produced at its Springdale, Ark., facility and sold under the brand names of Honeysuckle White, HEB and Kroger. Reuters (9/11)
| SmartQuote | | | |  | If you had to identify, in one word, the reason why the human race has not achieved, and never will achieve, its full potential, that word would be 'meetings.' "
--Dave Barry,
American author and columnist  |
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PepsiCo India Holdings executive Manu Anand said the unit, currently one of the top five markets for the U.S. company, could someday be the top international market for PepsiCo. "We would love to be [the No. 1] market for PepsiCo outside of the U.S.," he said. The other top markets are the U.S., China, Europe and the Middle East. 
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