 | News about digital retail commerce |  |
 | Is the Shop.org Annual Summit on your agenda next week? Visit Optaros at booth #762 to learn about our innovative eCommerce services and solutions. Also, stop by our roundtable on Sept. 14 from 12:30 - 1:45, at table 15 in the EXPO Hall, featuring private-event retailer Joss & Main.
Contact us prior to the show. | - Fashion shows offer first-rate views via online streaming
Live streaming of fashion events is giving more at-home users a view from prime seating, injecting a little democracy into the high-end events. This year, for instance, more than 30 shows during Mercedes-Benz Fashion Week will be streamed on YouTube. "Everybody can sit in their pajamas in their bedrooms with their little snugglies on and have the same experience as editors in $500 Louboutins," says Judy Licht, a creator of the television program "Full Frontal Fashion." The New York Times (tiered subscription model) (9/7)       | Focused on enhancing eRetail buying experience, Datamatics service & solutions cover eRetailer’s needs across content, imaging, analytics, social media & technology. This includes specialized capabilities in SEO, eCatalog, localization, pattern recognition, analytics, predictive modeling, mobile apps development. Visit Booth #205 @Shop.Org Sept 12th–14th www.datamatics.com | - 3 tips to convince executives to invest in social media
Marketers may find it tough to convince their clients and bosses to shift more of the budget from traditional advertising to social media efforts, largely because gauging the value of social investments is still pretty much a game of estimates, writes Conversa Marketing founder Michael Della Penna. He offers three tips, starting with tracking every mention of the brand on social media and reporting incremental increases. ClickZ (9/8)  - How Wal-Mart is mapping the "social genome"
Fast Company takes a closer look at @WalmartLabs, where founders are busy mapping the connections between consumers' social interactions and what they buy, as a key part of the retail giant's push into social commerce. The results will be used to improve performance in three areas, including tracking the interests of consumers to better merchandise the stores they live near, using social data to make gift recommendations and using mobile to enhance the in-store experience. FastCompany.com (9/8) - Kobo seals deal to sell German e-reader on redcoon.de
Kobo will begin selling its German-language E-Reader Touch through online electronics retailer redcoon.de next month. The company, which launched its German e-bookstore in July, said the e-commerce site will offer its products in additional European countries later this year. PaidContent.org (9/7)  | The business phone system market is constantly changing. Vendors are battling for your business with expanded feature sets and competitive pricing. How do you know which system is right for your enterprise-class business? Focus Experts have just completed a comprehensive guide for 2011 to help you assess your needs and choose a phone system that fits. |
| Legislative & Regulatory |  |  | | - Amazon forms tentative deal to drop California referendum
California lawmakers agreed tentatively to let Amazon delay collecting sales tax on in-state purchases until September 2012, giving the company a year to persuade Congress to pass a federal measure on online sales tax. Under the California deal, Amazon would drop a push to put a referendum on the November ballot regarding the state's online sales tax law. Los Angeles Times (9/8) | Shop.org Spotlight | | | | - Give us 15 minutes. Win an iPad.
Survey collection for Retail Horizons, NRF's most illustrious industry benchmarking report, is officially under way. Retail department heads, take 15 minutes to complete your section of the survey by Oct. 7 and you'll automatically be entered to win an iPad. Retailers who complete the report will also receive a customized company report with key metrics to compare their company against the industry standard. Learn more. - Shop.org SmartStat: Sept. 8, 2011
 Tomorrow is the last day to save on full conference registration for the 2011 Shop.org Annual Summit. Learn more. - Roundtables you won't want to miss at next week's Summit
During Shop.org's upcoming Annual Summit, roundtable discussions are immediately following and directly connected with the content from our concurrent sessions. View the complete list of roundtable topics and moderators for the upcoming Summit, Sept. 12-14 in Boston. Plan out your agenda and mark your favorites now. Learn more.
| SmartQuote | | | |  | Without leaps of imagination, or dreaming, we lose the excitement of possibilities. Dreaming, after all, is a form of planning."
--Gloria Steinem,
American journalist and women's rights advocate  |
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- Wednesday, August 31, 2011
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About 56% of Facebook users have clicked from the social site to a retailer's online store, according to NRF data, but so have 67% of Twitter users. The findings illustrate the need to integrate a myriad of social sites into your marketing rather than replacing your online retail platform with a Facebook store, writes integrated marketer Tim McMullen. 
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