Thursday, September 8, 2011

Kraft affirms marketing commitment for grocery business

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September 8, 2011News for the food, beverage and consumer packaged goods industry

  Company Watch 
 
  • Dr Pepper Snapple approves HYDRIVE investment
    Dr Pepper Snapple Group has approved an investment of up to $2 million to increase its share in HYDRIVE Energy to as much as 40%. The company waived a conflict of interest rule as HYDRIVE's parent company is Inov8, co-founded by Michael Weinstein, a DPSG director. BevNet.com (9/7) LinkedInFacebookTwitterEmail this Story
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  Trends 
 
  • Report shows gains in U.S. households' food security
    Fewer U.S. households fell into the category of "very low food security" in 2010, with the biggest gains coming in homes with children, women who live alone and families with incomes below 185% of the poverty line, the government reported. Data showed that 85.5% of households were "food secure" in 2010, but the remaining 14.5% -- 17.2 million households -- lacked that status at some point during the year, and of those, almost 60% participated in a federal nutrition-assistance program. Reuters (9/7) LinkedInFacebookTwitterEmail this Story
  • Analytics are key for demand-chain integration
    Leaders in the consumer packaged goods industry are beginning to integrate their demand chain, using analytics that take into account solicited consumer data and unsolicited information from social media. Companies are recognizing that consumers are the starting point because they research products before entering the store. Consumer Goods Technology News (9/7) LinkedInFacebookTwitterEmail this Story
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  Supply Chain Management 
  • More CFOs look to sustainable practices for cost savings
    More companies are adopting eco-friendly practices as a way to conserve resources and save money, surveys show. Businesses that focus on sustainability enjoy benefits such as lower energy costs and fewer supply-chain risks. Some of the most popular strategies include encouraging telecommuting, using greener shipping methods and revamping operations to be more energy efficient. CFO Magazine (9/2011) LinkedInFacebookTwitterEmail this Story
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  Advertising & Marketing 
 
  • CEO defends plan to divide Kraft
    Kraft Foods CEO Irene Rosenfeld said a plan to split the company will help it "achieve peak performance even faster," because the resulting companies will benefit from different operating models. The plan is to break the company into a fast-growing global snack business and a slower-growing North America grocery business, which includes Maxwell House coffee and Kraft cheese. The Wall Street Journal (tiered subscription model) (9/8) LinkedInFacebookTwitterEmail this Story
  • Kraft affirms marketing commitment for grocery business: Kraft Foods CEO Irene Rosenfeld said the North American grocery business will continue to invest in marketing after the companies split, saying, "world-class marketing" will be critical as consumption growth slows. Advertising Age (tiered subscription model) (9/7) LinkedInFacebookTwitterEmail this Story
  • How to create a future-proof social strategy
    Building a future-proof social strategy means aiming for flexibility and responsiveness rather than a single static plan, writes Maria Wasing. That requires the support of senior leaders in your organization, a well-chosen and well-trained cadre of social-media staff, and a willingness to continually review and reconsider the strategies you put in place. "As social media continues to grow and evolve, so businesses will need to keep evolving the way they use it," Wasing writes. eConsultancy.com (9/6) LinkedInFacebookTwitterEmail this Story
With an annual growth rate over 25%, Organic Valley needed to consolidate its disparate systems into one enterprise solution to improve operating efficiencies and maintain the high quality of its line of perishable food products. Read this case study to learn how they did it.
  Retail Spotlight 
  Sponsored Content 
 

  Health & Wellness 
  • Research backs efficacy of Weight Watchers diet
    Data on 772 overweight and obese adults in Australia, Germany and Great Britain found that those who followed a Weight Watchers diet lost an average of 14.7 pounds after 12 months, compared with 7.3 pounds in those who received standard weight-loss care. Those on Weight Watchers were more than three times as likely to lose 10% of their initial body weight, according to the study in the Lancet. Reuters (9/7) LinkedInFacebookTwitterEmail this Story
  GMA News 
Learn more about GMA ->About GMA  |  Issues and Policy  |  Newsroom  |  Events  |  Research and Tools

  Government & Food Safety 
Position TitleCompany NameLocation
Regulatory CoordinatorBaldwin Richardson Food Co.Macedon, NY
Assistant Packing ManagerBoston Beer CompanyCincinnati, OH
Click here to view more job listings.

  SmartQuote 
Without leaps of imagination, or dreaming, we lose the excitement of possibilities. Dreaming, after all, is a form of planning."
--Gloria Steinem,
American journalist and women's rights advocate


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