 | News about digital retail commerce |  |
- Google acquires German online coupon service: As Google introduces its entry in the mobile payments field, Google Wallet, the company also is acquiring Daily Deal, a German online coupon site. The move appears intended to augment Google's existing Offers deals service by establishing a presence in Europe and, in combination with Wallet, is likely to strengthen Google's mobile commerce initiative. PaidContent.org (9/19)
      | ON DEMAND WEBINAR: Social Commerce Agility
Join us for a free webinar featuring Brian K. Walker of Forrester Research, Inc. to learn how your commerce platform plays the central role in delivering ecommerce success. View the on demand webinar today! | - Most men choose brick-and-mortar stores for engagement rings
About 91% of all would-be grooms still buy engagement rings at brick-and-mortar jewelry stores rather than making the purchase online, according to a survey from TheKnot.com and WeddingChannel.com. About one-third of ring buyers went to a chain for at least a portion of the ring, while the rest split their spending between other outlets such as department stores, luxury jewelers and warehouse stores. InternetRetailer.com (9/19)  | IMPACT Comes to You Roadshow 2011—Columbus, OH
See how companies like yours are driving growth by implementing technologies such as Business Process Management, Service Oriented Architecture, and Cloud technologies. Meet with other business and IT leaders, hear customer success stories, and watch product demos. Register for Impact Comes to You! |
 - An argument for replacing stock photos with real people
The stock photo of the "Happy Man" that used to greet visitors on IBM's landing page has been replaced with photos of real people -- a trend being embraced by more marketers who are seeing the benefits of replacing overused images many see as phony with photos and testimonials from real employees and customers, writes Daniel Burstein. Social media sites, especially LinkedIn, can provide a rich source of experts for companies looking to make similar changes, he writes. MarketingSherpa (9/16) - The benefits of buying a category-specific domain name
Companies such as Diapers.com and Drugstore.com whose domain names say what they do win big benefits in terms of higher search rankings that can lead to more sales, writes DigitalDNA's strategy vice president Taylor Frank. While the number of such valuable domain names is limited, marketers will have new options next year when they can begin applying for their own generic top-level domain names. iMedia Connection (9/19) - Online marketers fear expanded domains spell doom for small businesses: The Internet Corporation for Assigned Names and Numbers' proposal to expand the types of domain names companies and organizations can apply for has run into serious objections from online marketing groups that say the pricey plan will hurt business for online retailers of all sizes. The application fee for the new domains is $185,000, beyond the reach of most small- and medium-sized businesses, and the cost to challenge a registration could run up to $50,000. InternetRetailer.com (9/15)
 - EBay's online outlet mall opens
EBay launched an online outlet mall, selling discounted apparel and accessories from more than 200 designers, brands and retailers, including Brooks Brothers, Calvin Klein and Last Call by Neiman Marcus. Fashion Outlet promises a discount of 20% to 65%. Women's Wear Daily (subscription required) (9/19) - EBay to discount fees for sellers that offer free shipping: EBay aims to remain competitive this holiday season by encouraging sellers to offer free shipping, by discounting fees and boosting sellers with free-shipping offers higher in search results, the company said this week. AuctionBytes (9/19)
 | Kickstart your business’ marketing with FedEx Office! Save big on posters, postcards and brochures, with up to 40% off on select print products. Go to FedEx Office to take advantage of the Look Good On Paper Print Sale to get discounts on all your business printing needs. |
 
| Legislative & Regulatory |  |  | |  | Shop.org Spotlight | | | | - NRF starts push for jobs, innovation and consumer value agenda
NRF today announced an unprecedented campaign to demonstrate the value of retail to the U.S. economy marked by significant investment in grassroots, social media and communications. With new data that showcases the strength of the retail industry, the centerpiece of the campaign is an interactive website, www.RetailMeansJobs.com, which includes an action center designed to encourage engagement on behalf of the retail community's agenda. Read more. - Why retailers will continue to market the holidays early this year
For as long as NRF has conducted its holiday spending survey – which is heading into its ninth year -- 40% of Americans have said they begin their holiday shopping before Halloween. That means that while they are choosing between vampire or pumpkin costumes, they are also reaching for ornaments and tree skirts. NRF's Ellen Davis appeared on CBS' "The Early Show" to discuss this trend, saying that retailers aren't quick to abandon Halloween altogether but that many shoppers want to get some of their holiday shopping done early. Watch the clip.
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