| September 16, 2011 | | CONNECT WITH SMARTBRIEF |  |  | | | News for SmartBrief prospective partners | |
| What's Happening |  |  | | - Top tweets: CEO news, exhibitor survey, nonprofit incentives
Top tweets from around the association, professional society and nonprofit world: - 7 ways to set up your employees for satisfaction and success
Employees don't need major victories to be more creative -- small wins will do, Carmen Nobel writes. The researchers behind the book "The Progress Principle" found that making even small progress on a project boosted employees' creativity. To set the stage for success, Nobel suggests that employers set clear, constant goals and give people the time and freedom they need to get the work done. HBS Working Knowledge (9/6)
| Leadership Focus | | | | - Leadership lessons from the World Trade Center rescue effort
Coping with catastrophe requires collaboration and communication, not just a command-and-control leadership approach, says Joseph Pfeifer, who helped lead the 9/11 rescue and evacuation effort in the World Trade Center's North Tower. "Leaders during a catastrophic event do more than just manage the event. They do three other things: they connect, collaborate and coordinate," Pfeifer says. Knowledge@Wharton (9/8) - Why the best bosses tell it like it is
Good bosses don't sugarcoat criticism, says Tiffany Cooper Gueye, chief executive officer of nonprofit organization BELL. Being upfront with workers is the best way to inspire them to overcome their failings and do better, Gueye said. "Assuming I have all the right people in the right positions, I think the most important thing I can do for them from there is provide direct, honest, clear feedback," she said. The New York Times (tiered subscription model) (9/10) - 5 steps to hiring a talented, productive salesperson
An established hiring process is essential for finding and hiring effective salespeople, says XB Consulting founder Kathi Graham-Leviss. Start with a well-defined and specific job description, and assess which skills are likely to be of most value. And after choosing a candidate, form a plan for their success at the organization, she says. BusinessNewsDaily.com (9/10) - 6 ways to avoid making a lousy decision
Bosses are only as good as their last decisions, so it pays to take time to ponder major decisions before taking the plunge, writes Mike Myatt. Start with situation analysis, then subject your plan to public scrutiny, weigh risks and rewards, and check for conscience pangs. Only then take action. "Don't fall prey to analysis paralysis, but rather make the best decision possible with the information at hand," Myatt advises. N2Growth.com (9/12) | About SmartBrief | | | | - What we do
SmartBrief publishes industry-specific e-mail newsletters in partnership with prominent associations, professional societies, corporations and nonprofits. More than 4.5 million executives and professionals rely on SmartBrief every day to stay informed and save them time. Visit here to view our partners, see samples and subscribe. For updates, follow us on Twitter or become a fan on Facebook. Want to explore partnering? Let's talk. | Media 2.0 | | | | - How to use Instagram to tell the story of your business
Instagram can generate business by using photos as postcards to tell a story about your brand, writes Rudi Leung. Use popular hashtags and geo-tagging to boost popularity of posts, he suggests. Invite users to hashtag your product by running a contest and give customers a behind-the-scenes look at your business, he writes. ClickZ (9/14) - Facebook's "subscribe" option adds new relationship possibilities
 Facebook users now can "subscribe" to updates from a user without being a full-fledged friend on the site. The Twitter-style asymmetrical relationship isn't available for brands, but it could allow people to use their profiles to build a following outside of their personal connections, Mathew Ingram writes. Another feature that's touted as coming soon will allow users to post updates to Twitter directly from Facebook. All Things D (9/14), GigaOm (9/14), TechCrunch (9/14) - Content marketing is a tougher task than custom content
There is a sharp distinction between custom content, which typically targets a brand's loyal customers, and content marketing, which is more outward looking, writes Andrew Boer, president of MovableMedia. Content marketing, which attempts to win new customers, is more challenging and is likely to create friction between the brand and the content creators as well as traditional publishing competitors. Adotas (9/7) | SmartNugget | | | |  | | - How to turn your Android device into a travel assistant
You can turn your smartphone into a sleek travel assistant by downloading 20 business-friendly applications onto your Android device. With features such as divvying up a dinner bill and getting real-time alerts about last-minute flight changes, these apps can make your flying life easier. Silicon.com (U.K.) (9/12) | |  |
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As the construction industry changes, it's important to innovate to find new ways to meet needs, says Stephen Sandherr, CEO of the Associated General Contractors of America. Sandherr says that can be done by choosing a winning team and by looking at each day as "an opportunity to learn." 
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