 | News about digital retail commerce |  |
- Catalog apps mix fashion and high-tech for higher sales
The launch this summer of Google Catalogs is just the latest in a growing field of efforts that mix high-tech and high-fashion in a way that keeps readers interested and shopping. IPad applications from Neiman Marcus, Lands End and Catalog Spree let users browse edited versions of latest fashions and play with putting together new looks. "People have been spending much more time with it than we thought they would," says Catalog Spree co-founder and CEO Joaquin Ruiz. San Francisco Chronicle (9/4)       | Going to Shop.org Annual Summit? Please visit booth #407 to meet GSI Commerce and our affiliate companies, e-Dialog, Pepperjam, and VendorNet. GSI enables all aspects of online shopping, from ecommerce technology, fulfillment and customer care operations, to digital marketing products and services. | - How retailers are turning social chat into sales
Retailers have succeeded in creating their social media identities, now they must figure out how to turn those relationships into increased sales, says Maureen Mullen, director of research and advisory services at New York University's think tank Luxury Lab. "Sticky" programs with multiple components, localized outreach strategies and engaging in F-commerce are three options for using social interactions to boost revenue, she says. Women's Wear Daily (subscription required) (9/6)  | Focused on enhancing eRetail buying experience, Datamatics service & solutions cover eRetailer’s needs across content, imaging, analytics, social media & technology. This includes specialized capabilities in SEO, eCatalog, localization, pattern recognition, analytics, predictive modeling, mobile apps development. Visit Booth #205 @Shop.Org Sept 12th–14th www.datamatics.com | | New Media & Technology |  |  | | - How mobile will soon let retailers track every transaction
A convergence of mobile phones and new technologies including near field communication chips and location-based services will soon arm merchants with the ability to track each customer transaction and tailor efforts to individual consumers based on their searches, the ads they looked at and their previous purchases, writes Adlucent founder Michael Griffin. The shift, led largely by Google, will help marketers close the loop between online and offline sales, he writes. The Business Insider (9/7)  | The Plum Card®
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  - How Netflix makes uncertainty pay
Netflix's big movie-rental innovation wasn't just the rent-by-mail model -- it was the elimination of late fees. A study shows that ditching late fees meant Netflix could count on customers to keep discs longer, sharply lowering inventory and shipping costs. "You want to have this uncertainty; you don't want demand to work like clockwork," said Achal Bassamboo, co-author of the study. Kellogg Insight (9/2011) - Yahoo! fires CEO Bartz
Yahoo!'s board of directors fired CEO Carol Bartz by phone, with more than a year left on her contract. Chief Financial Officer Tim Morse was named interim chief at the once-dominant search engine, which lost significant ad revenue to rivals including Google and Facebook in recent years. The Wall Street Journal (tiered subscription model) (9/7) - Amazon in hiring mode to boost social media efforts
Earlier this year Amazon hired social media director John Yurcisin, and the company is now adding developers and engineers to staff a new Social Games Group to rival industry leader Zynga, which made its name creating social media games for Facebook. Reuters (9/6) - Bergdorf steps out with high-tech Shoes About Town
Bergdorf Goodman is using an interactive map of New York for its Shoes About Town campaign, which is aimed at promoting both the fall shoe line and the chain's new mobile application. Using the Instagram photo application, users take pictures of their shoes in distinct Big Apple locations, and the app puts them on the map. Luxury Daily (9/6) - Hotel-booking site touts mobile application
Hotels.com has teamed up with stuntman JT Holmes in a new multimedia campaign to promote the hotel-booking company's new mobile application. Ads for the new feature show the parachuted Holmes booking a hotel using a mobile device as he jumps from an airplane into a 115 mph free-fall. The live-action video is available on YouTube, and a claymation version of the stunt has been made into a 30-second TV spot that will run on cable and broadcast networks. MediaPost Communications/Marketing Daily (9/6)  | Despite being a backbone enterprise application, Enterprise Resource Planning is often misunderstood. In this guide from Focus, top experts provide their suggestions and recommendations to guide you through your evaluation of the best choices. Unravel the complexities of ERP once and for all to make an informed buying decision by downloading this free white paper. |
| Legislative & Regulatory | | | | - Online sales tax supporters push for stronger Calif. bill
Supporters of an "urgency" online sales tax measure that could not be overturned by California voters later this year pushed state lawmakers to approve the bill before their session ends this week. The bill would replace one that became law earlier this year; Amazon has invested heavily in putting a referendum on the ballot to overturn that law, and recently offered to create 7,000 new jobs in the state in exchange for a delay in implementing the law. San Jose Mercury News (Calif.)/The Associated Press (free registration) (9/6)  | |  | | The Buzz(CORPORATE ANNOUNCEMENTS)
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| Shop.org Spotlight | | | | - Sneak peek: 4 ways you can make more money next week
If you've attended the Shop.org Annual Summit before, you've heard of the perennial favorite session "40+ Things You Can Do To Make More Money Next Week." In advance of next week's 2011 event, Shop.org's Artemis Berry previews four tips from the speakers themselves: Ryan Urban of Bounce Exchange, Scot Wingo of ChannelAdvisor, Amy Africa of Eight by Eight and Michael Mothner of Wpromote Inc. View the tips. - The Home Depot, Scholastic and Cabela's are hiring
Shop.org offers a jobs board for people looking for positions in e-commerce. Recent postings include a senior manager of CRM at The Home Depot, an e-commerce web producer for Scholastic, and an information architect for Cabela's. Shop.org member companies are invited to post jobs for free. Visit the jobs board.
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