Wednesday, September 28, 2011

Report looks at millennial brand preferences

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September 28, 2011News for the food, beverage and consumer packaged goods industry

  Company Watch 
  • Ralcorp chairman to become Post Holdings CEO
    William Stiritz, chairman of the Ralcorp Holdings board since 1994, has been named CEO of the company's Post Holdings spinoff. He also will be chairman of Post Holdings, which will primarily handle branded cereals. Reuters (9/26) LinkedInFacebookTwitterEmail this Story
  • Mars to launch Fairtrade products
    Mars Chocolate is teaming with Fairtrade International and will introduce its first Fairtrade-certified product, Maltesers, in the U.K. and Ireland in 2012. "This agreement is a big step towards fulfilling our shared mission to empower farmers to build vibrant, sustainable livelihoods," said a Mars executive. Drug Store News (9/27), FoodNavigator (9/27) LinkedInFacebookTwitterEmail this Story
  • PepsiCo to add bottling plants in India
    PepsiCo will add two bottling plants in India, one in the north and one in the south, for its own beverage line as well as products outside its portfolio, an executive said. The company has signed agreements to market Lipton Iced Tea for Unilever, and Himalayan water and Lehar Gluco Plus for Tata Group. Drinks Business Review (9/27) LinkedInFacebookTwitterEmail this Story
 
  • Other News
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  Trends 
 
  • Research examines millennials' brand preferences
    Millennials, who are 16 to 30 years old, form brand preferences "primarily in the household, not in the store," according to Hartman Group research. "One of the most effective ways to connect with millennials, in fact, may be in not marketing directly to them," said Hartman President Laurie Demeritt. "Millennials don't want to be advertised to; they want to be advertised with." Convenience Store News (9/27) LinkedInFacebookTwitterEmail this Story
  • Other News
How to Get the Package You Need—Without Breaking the Bank
A robust benefits package can be the difference between someone choosing to work with you versus a more established competitor. But with the cost of benefits rising each year, providing a benefits package that helps you attract, retain and motivate talented people gets harder all the time. Download, 5 Ways To Manage The Rising Costs of Benefits.
  Advertising & Marketing 
 
  • Other News
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  Retail Spotlight 
 
  • Delhaize and Kroger push private labels
    Delhaize Group and Kroger are taking steps to increase sales of private-label products. Delhaize held a sweepstakes for employees based on the number of private-label items purchased; Kroger is promoting store brands through social media, including Twitter parties and blogs. Supermarket News (9/26) LinkedInFacebookTwitterEmail this Story
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  Sponsored Content 
 

  Health & Wellness 
 
  • Consumer survey shows lack of concern for sodium intake
    A consumer survey by the International Food Information Council, presented at the American Dietetic Association annual conference, showed 59% of people were not concerned about how much sodium they consume and 70% did not know recommended dietary guidelines for it. A second survey conducted for the ADA found 49% of people said they were doing all they could to have a healthy diet. FoodNavigator (9/27) LinkedInFacebookTwitterEmail this Story
White Paper: The Cloud Drives Huge Time to Market Cost Savings
The results are in—IDC interviewed 10 companies that developed custom apps on Force.com and ran them for at least 1 year. See how Force.com helped them achieve an average 3-month payback and 721% ROI. Download now.
  GMA News 
  • GMA releases new DSD report
    The GMA Direct Store Delivery Committee recently conducted Optimizing the Value of Fully Integrated DSD, a study that benchmarks retailer adoption of practices proven to contribute to improved shelf conditions and examines key measures of shelf conditions.

    Findings from this work provide the basis for greater retailer-supplier collaboration by answering two questions: How do we compare and how can we improve?

    To download the DSD report, please click here. LinkedInFacebookTwitterEmail this Story
Learn more about GMA ->About GMA  |  Issues and Policy  |  Newsroom  |  Events  |  Research and Tools

  Government & Food Safety 
Position TitleCompany NameLocation
Chief Marketing CounselHill's Pet Nutrition / Colgate-PalmoliveTopeka, KS
Manager, Nutrition Product Innovation & DevelopmentMcDonald's CorporationOak Brook, IL
Click here to view more job listings.

  SmartQuote 
He who postpones the hour of living rightly is like the rustic who waits for the river to run out before he crosses."
--Horace,
Roman poet


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