 | News about digital retail commerce |  |
 | Europe, Asia, Africa and Beyond — Going Global with Ease and Efficiency
Without significant capital expense, Crocs is able to enter dozens of new markets across the globe quickly. Using Demandware as its global commerce platform, the company leverages domestic operational and administrative resources while enabling local merchandising and marketing experts to apply their expertise. Read the case study. | - PayPal: Mobile users will start shopping after Thanksgiving dinner: Mobile users are likely to give merchants their first m-commerce spike of the season soon after they've taken their last bite of Thanksgiving dinner, PayPal predicts. MobileCommerceDaily.com (9/27)
      | As retail standouts like Best Buy, Redbox and Whole Foods have found, an intelligent community strategy delivers real business value. They and more than 500 leading brands use Pluck, Demand Media’s integrated community platform, to cultivate engagement, radiate advocacy and accelerate conversions. Read our Community Results Blueprint to ignite your strategy. | | New Media & Technology |  |  | | - Merchants discover the benefits of in-store apps
Brick-and-mortar merchants are fighting back against mobile applications that encourage online buying with apps designed to drive in-store sales. Target's app lets smartphone users scan bar codes for prices, apps from Best Buy and Wal-Mart allows users to check for in-stock products, and ShopKick rewards customers for going to the store. PC Magazine (9/27) - Retailers hold back mobile payments, industry executives say
Next year won't be the year of mobile payments, but not because consumers don't want to be able to use their smartphones to pay for goods and services, a panel of industry executives said this week. Retailers have been hesitant to make the changes necessary to accept mobile payments, and mobile-payment providers have to provide solutions that give shoppers flexibility, work with existing hardware systems and come with more benefits, panelists said. PC Magazine (9/26), GigaOm (9/26)  | Introducing The New Business Gold Rewards Card from American Express OPEN. Designed to earn Membership Rewards® points faster:
• For a limited time, 50K bonus points when you spend $10K your first 5 months
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  - Wal-Mart's top 2 e-commerce execs plan to leave
Wal-Mart Stores Vice Chairman Eduardo Castro-Wright, who heads e-commerce, plans to retire in July. Meanwhile, Wan Ling Martello, executive vice president of e-commerce, will leave to become chief financial officer of Nestle. The departures come as Wal-Mart works to woo more online shoppers. Bloomberg (9/27) - Groupon launches loyalty program to boost repeat business
Groupon has created a loyalty program called Groupon Rewards, designed to reward daily deal customers who make repeat visits to stores and restaurants after using their initial Groupon. The service, which rolls out first in Philadelphia next month, tracks how much the user spends during additional visits to the business and rewards the customer with a new Groupon voucher to spend there. Chicago Tribune (9/27) - North American tablet market dominated by Apple's iPad
About 80% of U.S. and Canadian consumers who bought tablets in the second quarter of 2011 opted for iPads, according to research from Strategy Analytics. A strong offering from Amazon could prove the first formidable opponent to Apple's iPad, analysts said. BBC (9/27) - Jelly Belly website revamp reaps sweet rewards
Jelly Belly Candy said the average order value has gone up 15% and the conversion rate from search-engine traffic has increased 38% since it made changes to its e-retail website, JellyBelly.com. The revamp has a cleaner look with a smaller banner, pop-up boxes that provide more information when visitors hover over a product, and new search and navigation features. InternetRetailer.com (9/27)  | Learn about key HR areas that all entrepreneurs will face
Entrepreneurial execs know that they need to follow the rules, but they may not realize which decisions will lead to the two vital components that help keep HR costs low. The following paper will focus on minimizing human capital expenses in four key areas. Download the white paper, An Executive’s Guide to Cutting HR Costs to learn more. |
| Shop.org Spotlight | | | | - More Americans celebrating, shopping in anticipation of Halloween
Seven in ten Americans will celebrate Halloween this year -- the most in NRF survey history -- and they'll be spending more. The average person will fork over $72.31 on costumes, candy and decorations, bringing total Halloween spending to $6.9 billion. "Many retailers have already stocked their shelves with Halloween merchandise and, given the popularity of the holiday this year, consumers should not hesitate when they find something that would make their celebration complete," said NRF President and CEO Matthew Shay. Read more. - Amazon.com, Victoria's Secret and PUMA are hiring
Shop.org offers a jobs board for people looking for positions in e-commerce. Recent postings include a channel marketing manager at Amazon.com, an internet merchandising manager at Victoria's Secret, and a senior manager for online merchandising and operations at PUMA. Shop.org member companies are invited to post jobs for free. Visit the jobs board.
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Two out of five retailers surveyed are either just developing a mobile strategy or have none at all yet. Source: 
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