 | News about digital retail commerce |  |
- What's the deal with daily-deal traffic?
Researchers reported that visits to daily-deal websites fell 25% last week compared with the second week in June, a decline that some analysts attributed to summer doldrums and vacations. But others said it is possible evidence of public indifference in a crowded market. Last month, Groupon's visits decreased 8.9%, and LivingSocial's declined 28%, according to analytics firm Compete. "With so many new entrants saturating the daily-deals space, deal fatigue may be setting in with consumers," said Matt Pace, Compete's managing director of retail and consumer products. USA TODAY (9/1)       | Introducing the INetU Gated Community Cloud™ for E-commerce — an enterprise class, production-ready Cloud built exclusively for business! Come and learn more at booth 201 at the 2011 Shop.Org Annual Summit and we will give you a free radio-controlled helicopter if you qualify. Click here for more information! | - U.K. shoppers make lists online to stick to budgets
 Consumers in the U.K. are increasingly heading to online shopping sites to make their shopping lists, complete with prices, as a way to help them stick to their budgets in tight times, according to a new survey by Asda. Shoppers typically use the method for grocery shopping, since supermarkets that sell online make their prices readily available, making it easier for consumers to compare and find the best deals. ShopSafe.co.uk (U.K.) (9/1) - Luxury retailers went social to handle Hurricane Irene
Luxury retailers took to social media last weekend to share information and help customers on the East Coast weather Hurricane Irene. Bloomingdale's used its Facebook page to keep customers apprised of storm-related closures and store hours during the hurricane last weekend, and Mercedes-Benz USA linked its site to the Red Cross and a list of preparedness tips. Luxury Daily (8/30)  | O-I, makers of pure, beautiful, sustainable glass packaging, is proud to sponsor GlassIsLife.com |
 | New Media & Technology |  |  | | - Survey finds promise in consumers' attitudes toward Promoted Tweets
Consumers are generally upbeat about Twitter's Promoted Tweet service, which lets brands pay to insert messages into users' Twitter streams, according to a Lab42 survey. About 11% of users said they found the tweets "annoying," but about a quarter said they had received tweets relevant to their interests. About a fifth of Twitter users said they had received discounts, and a similar number said they had discovered brands through the program; 14% said they had retweeted a promoted message. eMarketer (9/2) - Brands of packaged goods dive into digital
CPG companies were slow to adopt digital marketing, but they are taking the plunge as more consumers buy food and personal-care items online. Efforts include a General Mills partnership with Groupon and the launch of Consmr, a website that lets users search product categories and get recommendations from others. DMNews (9/1)  | Earn 2X rewards points on shipping costs with The New Business Gold Rewards Card from American Express OPEN. Designed to earn Membership Rewards® points faster:
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  - Next Jump shoppers redeem more than 1.6 billion rewards points
Next Jump reports that shoppers have redeemed more than 1.6 billion WOWPoints since the company launched the shopper loyalty program two years ago. Each point is worth a penny, and the points can be used toward thousands of merchandise, travel and other offers on the company's OO.com site. TechCrunch (9/1)  | Privacy & Online Behavioral Advertising: What's Next?
Join a thought-provoking discussion with the FTC, Forbes.com, DAA, and TRUSTe focusing on how pieces of the privacy puzzle — self-regulation, browser features, Do Not Track, legislation and enforcement — fit together and their implications. A must-attend event for advertisers and compliance leads. Learn more |
| Shop.org Spotlight | | | | - How Aldo Group, Office Depot and Threadless are leveraging mobile commerce
Americans continue to adopt smartphones at a lightning-fast pace, which offers retailers plenty of challenges -- and opportunities. During a session at this month's Shop.org Summit, Sept. 12 to 14 in Boston, executives from Aldo Group, Threadless and Office Depot will share the thought process behind their mobile commerce strategy and lessons learned from introducing a mobile version of their website. Read more. - Shop.org releases 2011 Holiday Strategy & Planning Guide
In less than two months, retailers will be in the thick of the holiday season. With many companies putting the finishing touches on holiday season plans now, Shop.org has released its annual Holiday Strategy & Planning Guide, which looks back at key trends from 2010 to determine this year's hottest themes, investments, marketing opportunities, and suggestions on how to create a better customer experience. The 64-page report is available free to Shop.org members or available for purchase by non-members for $995. Read more.
| Editor's Note | | | | - SmartBrief will not be published Monday
In observance of Labor Day in the U.S., SmartBrief will not be published Monday, Sept. 5. Publication will resume Tuesday. | SmartQuote | | | |  | A creative man is motivated by the desire to achieve, not by the desire to beat others."
--Ayn Rand,
Russian-American writer and philosopher  |
| | This SmartBrief was created for cpgbrokers.data@blogger.com
| | | Advertise | | Senior Account Director: Dena Malouf (202) 407-7837 | | | | | | | | | | Recent Shop.org SmartBrief Issues: - Thursday, September 01, 2011
- Wednesday, August 31, 2011
- Tuesday, August 30, 2011
- Monday, August 29, 2011
- Friday, August 26, 2011
| | | Lead Editor: Megan Conniff
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For the first time, Macy's cracked the top 10 of shoppers' favorite websites. Source: 
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