 | News about digital retail commerce |  |
- Tips to turn abandoned carts into online sales
 Nearly 70% of online shoppers abandon their carts before checkout, making the problem a pressing one for online retailers, SeeWhy founder Charles Nicholls said at the Shop.orgs Annual Summit. Nicholls and executives from Saks.com and Build.com shared tips on reversing the trend, including showing customers the final price before they start checking out, start remarketing as soon as carts are abandoned. They also advise to focus on listening to customers and giving them what they want. Shop.org Blog (9/13)      | Shop.org Summit News |  |  | | - Online retailers see big boost in conversion rates, study finds
Online retailers' conversion rates improved 65% during the past year, largely as the result of improved checkout systems and other enhancements that made the process flow more smoothly, according to a new report from Shop.org and Forrester Research. Features including measurement and analytics tools, and sale pages proved most helpful, while wish lists, gift registries and daily deals were less effective, the report found. InternetRetailer.com (9/13)  | Rethink what’s possible for e-commerce.
Every sale=one shopper=one opportunity.
One Opportunity to Be Seen.
Stop by Booth 507 at the Summit or visit www.channeladvisor.com. | - Online shoppers spent less per order in August
Conversion rates remained the same, but online shoppers spent an average 9% less per order last month compared with August 2010, according to RichRelevance. Consumers likely tightened their belts because of concerns about the economy, and they also took advantage of free-shipping policies that don't require a higher minimum purchase, the firm said. InternetRetailer.com (9/13)  | Need Product Images? Get all of your high-resolution product images from the same place your suppliers are uploading them: shotfarm's Product Image Exchange Platform. Say goodbye to CDs, DVDs, FTP logins and email attachments forever! One system, one password, one workflow — 100% free. Join today at www.shotfarm.com! | - Comfort with mobile helps merchants boost social efforts
Consumers are becoming more comfortable with both mobile technology and social networks, and the convergence is offering retailers new ways to market with incentives to shoppers who check-in via Foursquare, Facebook and other networks. "The popularity of mobile devices will only boost the power of social commerce, which presents an incredible opportunity for retailers," said Shop.org's Fiona Swerdlow. The Clarion-Ledger (Jackson, Miss.) (9/13)   | Kickstart your business’ marketing with FedEx Office! Save big on posters, postcards and brochures, with up to 40% off on select print products. Go to FedEx Office to take advantage of the Look Good On Paper Print Sale to get discounts on all your business printing needs. |
 
| Interactive Advertising | | | | - Twitter reverses ad policy
Twitter has reversed its policy banning brands from inserting ads into the timelines of persons who were not already following that particular company. The change means marketers on the site will have greater reach and the ability to target Twitter users whose interests are in line with those already following a brand. In the initial phase of the roll-out, the site is limiting the number of non-followers who can be sent relevant ads. ClickZ (9/13) | Legislative & Regulatory | | | | | Shop.org Spotlight | | | | - EBags executive weighs in on the "stickiness" of Facebook
Whether your digital team has realized it or not, Facebook can sometimes be "stickier than fly paper." With users spending over 700 billion minutes per month on Facebook, the challenge for retailers becomes losing engagement potential with customers who can easily become distracted on the site through checking friends' photos, sharing on walls or wishing friends a Happy Birthday. EBags Chief Marketing Officer Chris Wilson shared how their Handbags.com Facebook page is combating the stickiness factor. Read more. Shop.org Blog (9/13) - NRF CEO: Online retail is bright spot in business
NRF President and CEO Matthew Shay kicked off the Shop.org Annual Summit on Tuesday with an overview of where the online retail industry has been, and where it's going. During his remarks, Shay offered insights on today’s "omni-channel" shopper, discussed where opportunities lie for the industry, and made a declaration on why he knows that the online retail industry is a force to be reckoned with. Watch the video. Shop.org Blog (9/14)
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What are the hot mobile trends in retail and which companies are doing it right? This video interview with Forrester Research analyst Sucharita Mulpuru at the Annual Summit offers an overview of the current state of mobile commerce. 
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