 | News about digital retail commerce |  |
- Shopkick users make the app a habit
Shoppers who use the location-based Shopkick mobile application open the app about 14 times per month and check out an average of 16 stores each time, according to the company. The app is designed to reward users for visiting the stores; once they do, the conversion rates vary from 20% at clothing stores to 95% at grocery stores. InternetRetailer.com (9/26)       | For a second year running GSI Commerce has commissioned a survey of over 2000 UK adults and their online Fashion buying habits. According to the report almost half of consumers surveyed prefer shopping for clothes and accessories online. Discover fascinating details of online shopping behaviour in the UK. Download Report | - Survey: Men make twice as many online shopping trips as women
Across the globe, men now shop online an average of two times per month, or twice as often as women do and, while they spend significant amounts on consumer electronics, they're also spending more on apparel, according to a survey of 10,000 shoppers worldwide. The survey also found that whether consumers shop online or in stores, the key factor driving buying decisions in the current economy is price. Women's Wear Daily (subscription required) (9/26) - Google Wallet is key to wider view of ad effectiveness
Google Wallet is the key for Google in analyzing offline sales and offering meaningful data to advertisers similar to that available for online sales, says Marc Freed-Finnegan, Google's senior business product manager for Google Wallet. For one thing, Wallet should be able to help retailers identify and target increasingly valuable loyal customers of a given website or physical store. MediaPost Communications/Online Media Daily (9/26) - Survey: Almost half of consumers will shop via mobile this season
About 46% of consumers plan to make at least some holiday purchases using their smartphones and tablets this year, according to a recent survey from PayPal and marketing firm Ipsos. A few other findings: more than 60% of mobile buyers shop while at home and 24% spent at least $100 on their most recent mobile purchase. ZDNet (9/26)  | As retail standouts like Best Buy, Redbox and Whole Foods have found, an intelligent community strategy delivers real business value. They and more than 500 leading brands use Pluck, Demand Media’s integrated community platform, to cultivate engagement, radiate advocacy and accelerate conversions. Read our Community Results Blueprint to ignite your strategy. | - Why going mobile may be much easier than it seems
 Almost half of all merchants surveyed in Shop.org's recent report on the state of online retailing said they have either a mobile-optimized website or mobile application, which means those who don't are at risk of falling behind, writes ARTS executive director Richard Mader. Adding mobile needn't be as complicated as it seems: standalone systems can be integrated after the fact and there's no need to invest in additional hardware or personnel to get mobile platforms up and running. Retail's BIG Blog (9/27)  | Companies in the News |  |  | | - Online startup finds its niche with hard-to-fit men
Former Capital One managers and married couple Jeff and Consuelo Bova opted not to relocate when their company moved operations away from their Tampa home, instead choosing to strike out on their own with an online startup selling pants and other apparel to hard-to-fit men. ForTheFit.com started slowly, but the company has since outgrown a small warehouse and expects to do $500,000 in sales this year. St. Petersburg Times (Fla.) (9/26) - EBay adds video series to bring in car buyers
EBay introduced an original video series for its eBay Motors website and mobile application. Weekly episodes of "The World's Fastest Car Show" feature celebrity interviews, car collections, road trips and other auto-related adventures. AuctionBytes (9/26)  | |  | | The Buzz(CORPORATE ANNOUNCEMENTS)
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| Shop.org Spotlight | | | | - Shop.org SmartStat: Sept. 27, 2011
 Half of all online buyers are light users and spend on average just $30 per transaction. Source: NRF's Retail Industry Indicators. - Consignment sales: market penetration vs. risk mitigation
As retailers react to slowing demand and manufacturers compete for limited shelf space to promote their products, more and more retailers are asking their vendors to sell goods on a consignment basis. Although a cost-saver for retailers, this type of selling adds expense and complexity to the manufacturers' supply chain. In a Sept. 29 STORES Knowledge Series webinar, Richard Angelo, director of product marketing for Jesta I.S., will share the risks and gains associated with consignment selling, including insights on channel integration, brand visibility and accounting requirements. Learn more.
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