| September 21, 2011 | News for the food, beverage and consumer packaged goods industry |  |  |
| Company Watch |  |  | | - P&G survey: Hispanics value smile confidence
A Procter & Gamble survey of 2,000 Hispanic adults found nearly 80% think people with nicer smiles are more successful, and 60% said they'd rather feel confident about their smile than their bodies. P&G recently released Crest & Oral-B Complete, with "products that people can feel working, so they can go about their day feeling confident about their oral care," an executive said. Drug Store News (9/20)        |  |  | | How to turn money you already spend into points you can use:
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  - Butter spreads in new directions
Consumers have more and better butter choices as artisan food makers introduce hand-crafted versions. Animal Farm in Orwell, Vt., supplies the restaurants of chef Thomas Keller with a cultlike butter, and "When you go to the grocery store now, it's not just the local dairy and the big brand. You've got seven or eight to choose from, including imported butters. We kind of caught up to the Europeans," says a Bon Appetit editor. The Washington Post/The Associated Press (9/20) - Shoppers are spending more time bargain hunting, Mintel finds
In a Mintel survey, 64% of U.S. mothers said they are devoting more time to finding bargains compared with a year ago. "It's no longer enough to save money; shoppers want to have fun with the savings experience as well. ... retailers need to take that discounting a step further with promotions that engage and entertain," said a Mintel executive. Drug Store News (9/19)  | Creating a Culture of Workplace Safety
Risk is inherent when running a business and the actual cost of a workplace injury can run far deeper than the dollar figure of an insurance claim. Download “Loss Control: Creating a Culture of Workplace Safety” an 11-page white paper meant to help small business owners understand, identify and minimize the potential for on-the-job illness and injury.
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 - Should social media marketers seek quantity or quality?
Social media metrics focus mainly on the quantity of interactions, but it would be far more useful to measure the quality of consumer relationships with brands, writes Bob Knorpp. Marketers should stop using broadcast-style metrics that measure audience size, and instead should take cues from customer-service evaluation methods. "If social-media marketing is distinguished by conversation and real relationships, we need measures that weigh these factors," Knorpp writes. Advertising Age (tiered subscription model) (9/19)  | Uncover the 4 steps of competitive intelligence gathering with social media. This e-book will map out practical ways to use social media and explain why strategic social media engagement and listening, about your own brand as well as the competition's brand, will give you and your company the competitive edge. Download it now. |
 - Sam's Club launches baby-care line
Sam's Club introduced Simply Right Baby Care, a brand that includes infant formula, premium diapers and premium wipes. The retailer scheduled a Twitter chat next week to discuss the products. Three participating consumers will receive a product pack with wipes, diapers, the Simply Right hand sanitizer and a year's membership to Sam's Club. Drug Store News (9/20) 
| Health & Wellness | | | | - Obesity is focus of Food and Beverage Alliance meeting
During this week's United Nations meetings on noncommunicable diseases, food industry and government leaders met on the side to discuss their role in fighting obesity. U.N. Chief Ban Ki-moon applauded the biggest food and beverage companies for taking steps to do the right thing. The International Food and Beverage Alliance includes Kraft, PepsiCo, Coca-Cola, Unilever, Nestle, Mars, General Mills, Kellogg's, Ferrero and Bimbo. PBS (9/20) | GMA News | | | | - New Ways of Working Together case studies available online
New Ways of Working Together case studies, based on the framework established to help facilitate enhanced trading partner collaboration to jointly grow businesses, are now available on the GMA website.
This framework is based on four strategic concepts at the center of new trading partner interactions, which serve as the basis for guiding their communications and joint business planning efforts. These concepts include: focus on consumer; connect our business information; prepare people for a new world; and share our supply chain. To view available NWWT case studies, click here.
Have a case study you want featured online? Contact GMA's Jeanne Iglesias to find out how to submit your company's case study today!
| Government & Food Safety | | | | - Bachmann calls for fewer food safety laws
Food safety regulations are placing burdens on processors and should be eased, said Republican presidential candidate Michele Bachmann. The Minnesota congresswoman did not specify which rules she would like repealed, but said safety must be balanced with common sense. "When they make it complicated, they make it expensive and so then you can no longer stay in business," she said. The Huffington Post/The Associated Press (9/20) - FDA awards $6.5 million grant to school for food inspectors
Michigan's International Food Protection Training Institute secured a five-year, $6.5 million grant from the FDA to help establish a network of training instructors as part of the implementation of the food-safety law. "The training being done at IFPTI is preparing thousands of food-safety professionals who are on the front lines protecting our food supply and keeping our families safe," said Sen. Debbie Stabenow, D-Mich. Battle Creek Enquirer (Mich.) (9/20)
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