  | September 29, 2011 | News for the food, beverage and consumer packaged goods industry |  |  |
| Company Watch |  |  | | - Bad hair day could snag prizes in Dove Hair campaign
A bad hair day could mean a free styling or the chance to star in a Dove Hair marketing campaign. Unilever's Dove Hair is partnering with NBCUniversal's website DailyCandy for "The Big Blowout." Actress Rashida Jones stars in Web videos featuring weather-related hair disasters. Website subscribers are invited to send in their own bad hair day videos. Three finalists will win a trip to New York for a free styling. MediaPost Communications/Marketing Daily (9/28)       - Mars showcases corporate responsibility on new website
Mars Inc. is using its new corporate website to promote its commitment to eliminating greenhouse gas emissions, increasing sustainable ingredients and not marketing its candies to children. The company's Principles in Action also describes the varieties of its business including pet care and food. "As a company, our objective is to create lasting, mutual benefits for all those involved in our business success by creating positive social impacts, minimizing our environmental impacts and creating economic value," said Mars CEO Paul S. Michaels. Drug Store News (9/28), CandyIndustry.com (9/28)  | The Business Platinum Card® from American Express OPEN
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  - Sales of gluten-free products increase as diet becomes trendy
A gluten-free diet is good for those who can't digest wheat or have celiac disease, but the diet is becoming popular among health-conscious celebrities, such as Oprah Winfrey. That popularity means manufacturers such as General Mills and Anheuser-Busch InBev are creating products to keep up with the trend. The gluten-free market is expected to reach $1.68 billion in the U.S. and $3.38 billion worldwide in 2015. Reuters (9/29) - Pepsi leads the way with 100% petroleum-free bottle
PepsiCo plans to pilot a 100% petroleum-free bottle next year. The polyethylene terephthalate container was developed using a combination of switch grass, pine bark and corn husks. The bottle is part of a race by manufacturers to reduce or eliminate packaging made from petroleum. "There's a lot of pressure," said Ed Glatzer of global consultancy IHS. "Everyone's always followed Pepsi and Coke. Sustainability is the catch word." Houston Chronicle (9/25)  | Uncover the 4 steps of competitive intelligence gathering with social media. This e-book will map out practical ways to use social media and explain why strategic social media engagement and listening, about your own brand as well as the competition's brand, will give you and your company the competitive edge. Download it now. |
 - Apps can be assets in supply chain management
Mobile phones can be a valuable asset for logistics managers, especially in tracking their supply chain. Smartphone cameras can help in barcode scanning, and GPS functions can help keep track of pick rates and other data. The scope of mobile phones for supply chain tracking is currently limited, but newer technology is on the horizon. SupplyChainDigital.com (9/28)  | How will IM, video, telephony and other elements of UC change in the coming year? This set of products provides a consistent unified user interface and experience and is poised to become more widespread in the enterprise. Get insight from Focus Experts as they share their predictions for Unified Communications in this free guide. |
  | Are you keeping up with the changing world of employee health care? Get The Basics of Employee Health Care for Small Business: A Guide to Creating a Company Benefit Plan, and find out what you need to know today. There's no obligation. Click to download a complimentary whitepaper. |
  | 3 Proven Rich-Media Strategies for Your 2011 Campaigns
Today's hyperconnected consumers expect rich, engaging experiences wherever they interact with your product or service. In this report you will learn how to use rich media to:
• Engage mobile audiences
• Create flawless website experiences
• Improve online ad performance |
| Health & Wellness | | | | - Consumer survey shows lack of concern about sodium intake
A consumer survey by the International Food Information Council, presented at the American Dietetic Association's annual conference, showed that 59% of people were not concerned about how much sodium they consume and that 70% did not know recommended dietary guidelines for it. A second survey conducted for the ADA found that 49% of people said they were doing all they could to have a healthy diet. FoodNavigator (9/27) | GMA News | | | |
| Government & Food Safety | | | | - Food tracing gives consumer the power to track dinner
Canadian retailer Sobeys can tell customers who caught the fish they'll eat for dinner. The new food tracing system is part of a trend that allows consumers to track products like coffee, milk, vegetables and fruits from the field to their table. "We're now at the point [where] ... you could use your cell phone to scan the produce in your local grocery store and say, 'I want to know that was farmed within 75 miles, and if it's truly organic,'" said emerging technology expert Jack Uldrich. The Globe and Mail (Toronto) (9/28)
| SmartQuote | | | |  | Where one conviction is lacking, a thousand opinions will do -- indeed they become a necessary recourse."
--Roger Lowenstein,
American financial journalist  |
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