GMA and FMI begin action against food waste

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September 16, 2011 News for the food, beverage and consumer packaged goods industry   Company Watch    Clorox campaign takes on embarrassing moments Clorox is launching an ad campaign aimed at younger adults, particularly new parents, who might be reluctant to use bleach. In one ad, a woman throws red wine on her blouse after making an inappropriate comment; in another, fathers at a playground sniff their children to see which one smells bad. The New York Times (tiered subscription model)/Media Decoder blog (9/15)      Diamond stacks up growth following Pringles buy Diamond Foods is expecting sales to double in fiscal 2012 following its $615 million acquisition of the Pringles brand. Snack-food sales grew 16% for this past reported quarter, the company said. Reuters (9/15)      Cargill plans expansion in Brazil and Indonesia Cargill said it will expand cocoa and sugar operations in emerging markets. The company is interested in acquiring mills in Brazil, which is "going to be the sugar bowl for the world," an executive said, and also is focusing on cocoa-processing opportunities in Indonesia. Reuters (9/15)        Other News Campbell will introduce 35 soups and sauces for fall Food Business Review (9/16)      John Jantsch shows you how to win at the local marketing game. John Jantsch of Duct Tape Marketing gives five strategies for helping any local business to stand out online in this exclusive offer to SmartBrief readers. Download your free white paper from American Express OPEN, How to Win at the Local Marketing Game.   Trends    GMA and FMI begin action against food waste In 2009, an estimated 30 million tons of food wound up in landfills, and GMA and the Food Marketing Institute are leading an effort to change that. The groups created a leadership committee in June, and the first step will be to conduct research on the sources and causes of food waste, "from food processing facility to fork," said Meghan Stasz, a sustainability consultant for GMA. The New York Times (tiered subscription model)/Green blog (9/15)      Granola gets a makeover Granola makers including Earnest Eats and Bob's Red Mill are introducing boxed and bagged versions with premium ingredients including cranberries, dark chocolate, coconut and pomegranate. Also, granola bars have become a billion-dollar business. "I was looking for ingredients that were as much about premium taste appeal as they were about being healthy," said Andrew Aussie, Earnest Eats' president and founder. Supermarket News (9/12)      Some see a dark side in extreme couponing Some retailers and manufacturers are concerned about the growing popularity of "extreme couponing." The TLC show of the same name shows people whittling their grocery bills down to practically nothing. "A fairly large number of people are going into stores with really unrealistic expectations," said an executive at Coupon Information Corp., which represents Johnson & Johnson, Procter & Gamble, Kraft and other manufacturers. MSNBC (9/15)      Uncover the 4 steps of competitive intelligence gathering with social media. This e-book will map out practical ways to use social media and explain why strategic social media engagement and listening, about your own brand as well as the competition's brand, will give you and your company the competitive edge. Download it now.   Advertising & Marketing    Vending machines toss their coin boxes Vending machines are incorporating touch screens and allowing users to pay with a smartphone, among other innovation. PepsiCo introduced an interactive touch screen, while vending machine maker Crane debuted technology that allows users to buy from several machines but pay once with a card or smartphone. USA TODAY (9/15)      Ads for feminine-care products take a franker tone Marketers are being more blunt in ads addressing feminine hygiene, using language meant to capture the attention of 20- and 30-somethings who are used to frank talk about tampons, pads and other personal products. The Washington Post/The Associated Press (9/15)      Scheduling That Works for Employers and Employees: It's Not a Mirage Download the white paper How Automated Schedule Design and Management Benefits Both Employers and Employees for valuable tips on giving scheduling control and flexibility to employees. The result? Automated scheduling increased employee effectiveness for 84 percent of managers.   Retail Spotlight    Price Chopper readies system for online ordering, home delivery Price Chopper Supermarkets is preparing to introduce Price Chopper Shops4U, a system for online ordering and home delivery, at a Niskayuna, N.Y., store, with more locations to come. The system lets shoppers interact with employees who select their groceries and use earlier shopping lists as a reference for subsequent orders. Progressive Grocer (9/15)      The risks associated with energy are both dangerous and profit-killing. Know the risks and learn how to protect against them with Zurich's FREE energy safety guide!   Sponsored Content    Small Business Week In Review Tara Fuller 7 Things You Didn't Know Google Analytics Could Tell You Karlee Weinman Get Into Your (Dis)comfort Zone Cameron Herold Brainwrite Your Way To Your Next Big Idea Matthew E. May What Small Business Health Care Tax Credits Do You Qualify For? Tom Harnish   Health & Wellness  CDC: Children and teens not drinking enough low-fat milk A report from the Centers for Disease Control and Prevention finds 73% of children and teens drink milk, but just 20% drink skim or 1% versions. Low-fat milk is recommended for all children over the age of 2, the report notes. USA TODAY/HealthDay News (9/15)        GMA News  AIOE -- upstream solutions for downstream success From Sept. 26 to 28, GMA's charter partner, The Alliance for Innovation and Operational Excellence (AIOE), will bring its expertise and experience to a series of conference sessions at PACK EXPO Las Vegas 2011, at the Las Vegas Convention Center. AIOE is where packaging and processing suppliers come together with consumer goods manufacturers to share their experiences and develop best practices in critical areas such as sustainability, Overall Equipment Effectiveness (OEE) and product safety. Register today at packexpo.com for one of AIOE's conference sessions and receive free attendee registration, good for access to the show floor at PACK EXPO.      Learn more about GMA -> About GMA  |  Issues and Policy  |  Newsroom  |  Events  |  Research and Tools   Government & Food Safety  FDA issues warning on "corn sugar" advertising The FDA urged the corn industry to stop using and advertising "corn sugar" to describe high-fructose corn syrup for most sodas and packaged food, saying such name changes could be misleading. Experts have different views on whether high-fructose corn syrup is more dangerous than regular sugar but agree that consumers should cut their overall sugar intake. MSNBC/The Associated Press (9/15)      Position Title Company Name Location Chief Marketing Counsel Hill's Pet Nutrition / Colgate-Palmolive Topeka, KS Manager, Nutrition Product Innovation & Development McDonald's Corporation Oak Brook, IL Click here to view more job listings.   SmartQuote  Chains of habit are too light to be felt until they are too heavy to be broken." --Warren Buffett, American businessman and philanthropist          This SmartBrief was created for cpgbrokers@gmail.com   Subscriber Tools       Update account information | Change e-mail address | Unsubscribe | Print friendly format | Web version | Search past news | Archive | Privacy policy Advertise Associate Publisher, Food Service:  Chris Warne (212) 450-7970 Download Media Kit Job Board:  Jackie Basso (202) 407-7871   Read more at SmartBrief.com A powerful website for SmartBrief readers including: Industry Home Readers' Choice Search Archive Who's Hiring? 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