  | December 8, 2011 | News for the food, beverage and consumer packaged goods industry |  |  |
| Company Watch |  |  | | - TrueCitrus seeks a wider audience
 Al Soricelli, CEO of TrueCitrus, is launching the 6-year-old company's first ad campaign. "We just need to make people aware" of the all-natural powdered drink, made by cold-pressing juice and oil, Soricelli said. "It has some of the most loyal consumers, and it has spread by word of mouth," he said. "But this year, investors were confident that we had the right message, the right product and that it is the right time to make a statement in this category." Advertising Age (tiered subscription model) (12/7)        | Earn 2X rewards points on gasoline purchases with The New Business Gold Rewards Card from American Express OPEN. Designed to earn Membership Rewards® points faster:
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  - Kosher food companies introduce nontraditional offerings
Kosher products are expanding from traditional items and adding foods that appeal to more than just the Jewish population who keeps kosher, as more turn to the certified food for health and safety reasons. The maker of Gold's Horseradish this year introduced wasabi and barbecue sauce, and Challywood is releasing specialty challah flavors such as apple cinnamon and honey-glazed. Crain's New York Business (12/7)  | There's a bigger story on HFCS. Read all about it. Changes are happening now with sweeteners. Get the whole story on HFCS with The Changing Ingredient Game, the business case on HFCS. See what scientific experts have to say. Find out what consumers really think. Get the facts on HFCS. Download the white paper: CornNaturally.com/BizCase/WholeStory |
 - CIO role shifts into supply chain arena
Today's chief information officers also are managing technology partners. More IT leaders are there to select software and monitor contracts with the goal of optimizing spending throughout the supply chain. CIO.com (12/7)  - Old Spice Guy is back in MANta Claus campaign
Isaiah Mustafa, more commonly known as the "Old Spice Guy," will make a holiday comeback in new commercials, print ads and at least one billboard. The MANta Claus campaign shows him giving gifts. ClickZ (12/7)  | Are you ready for what’s next in your career? At Booz Allen Hamilton, our work and our people matter. We’re hiring professionals with great minds and a passion for making a difference in our firm, in our communities, and for our nation. Learn more about career opportunities with Booz Allen, a leading strategy and technology consulting firm. |
 - BI-LO updates 22 stores to add features and products
BI-LO, with 207 supermarkets in South Carolina, North Carolina, Georgia and Tennessee, renovated 22 stores this year, including five in November. The updated stores have a cafe with free Wi-Fi, a full-service pharmacy at some locations and private-label offerings including Gold Star meat, Lakehouse Catfish and Walter's Produce. Progressive Grocer (12/7)  | Logistics is much more than the movement of goods and services. It's also your pre-game strategy. Before you step on the court, you need the right players running the right plays at the right time. Learn more about those key plays in this free whitepaper from UPS and get in the game of logistics. |
| GMA News | | | | - How your trading partners see the supply chain differently
Trading partners are collaborating now more than ever and reaping substantial benefits in the process. Don't miss your chance to connect with your key retail customers at the FMI-GMA Supply Chain Conference -- the only supply chain event built by and for retailers and manufacturers.
Join your peers Jan. 22 to 24 in Orlando, Fla., where you will participate in interactive discussions as well as the numerous networking and social functions that make the Supply Chain Conference a uniquely effective forum for trading partner collaboration. Register now.
Special Note: Stay one more day and participate in ProductivityPlus, a new event designed to help distribution and logistics professionals do more with less. Get more information on ProductivityPlus.
| Government & Food Safety | | | |
| SmartQuote | | | |  | A person reveals his character by nothing so clearly as the joke he resents."
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Nestle's $1.7 billion purchase of a 60% stake in Chinese confectioner Hsu Fu Chi International has been approved. The move could signal that Beijing regulators are more open-minded about global companies purchasing stakes in their businesses. Nestle sales in China already accounted for $3 billion in sales in 2010. 
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