| September 2, 2011 | News for the food, beverage and consumer packaged goods industry |  |  |
| Company Watch |  |  | | - Nestle CEO: We're investing in Switzerland for the long term
 Nestle CEO Paul Bulcke said the company will continue to invest in Switzerland, despite the challenge of a strong Swiss franc. "There are many reasons to feel uncertain but even in a region like Europe it is still possible to grow," he said at the opening of a factory near Bern. Reuters (9/1)        | Earn 2X rewards points on gasoline purchases with The New Business Gold Rewards Card from American Express OPEN. Designed to earn Membership Rewards® points faster:
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  - Eating Patterns in America: More pizza and fewer skipped meals
NPD Group's annual report Eating Patterns in America shows that consumers are skipping fewer meals, buying produce from farmers markets at least once yearly and holding steady on purchases of food with reduced or low sodium. Consumers also increased in-home consumption of pizza, fruit, salty snacks and yogurt. CSP (8/31)  | Top 5 HR Compliance Concerns for Small Business
Small and medium sized companies spend a lot of time focusing on core business issues, but they may overlook one of the most potentially serious and costly issue — human resource compliance. How do you know what issues to look for in order to protect the company? Download this must-read paper that discusses the top 5 HR compliance issues. |
 - Now that it's No. 2, Diet Coke is trying harder
Diet Coke, now the No. 2 soda brand after Coke, is continuing the "Stay Extraordinary" theme as it launches its first national campaign in the fall. In the past, most of Diet Coke's marketing was in the first quarter, but now the goal is to "balance spending and messaging throughout the year to have the kind of dialogue that the No. 2 beverage brand should have," said a company executive. Advertising Age (tiered subscription model) (9/1)  | With an annual growth rate over 25%, Organic Valley needed to consolidate its disparate systems into one enterprise solution to improve operating efficiencies and maintain the high quality of its line of perishable food products. Read this case study to learn how they did it. |
 - Furnal's in New York will join Tops Friendly Markets
Tops Friendly Markets agreed to purchase Furnal's Fresh Market in Hilton, N.Y. The latter will close for renovation, including changes to the storefront, the interior and signage. "Customers will see increased variety and exceptional value and savings in an overall enhanced store setting," Tops President and CEO Frank Curci said of the 41-year-old store. Rochester Business Journal (N.Y.) (9/1)  | Uncover the 4 steps of competitive intelligence gathering with social media. This e-book will map out practical ways to use social media and explain why strategic social media engagement and listening, about your own brand as well as the competition's brand, will give you and your company the competitive edge. Download it now. |
| Health & Wellness | | | | - Swap white rice with beans to cut diabetes risk, experts say
Adults in Costa Rica who substituted a serving of beans for a serving of white rice were 35% less likely to show markers of metabolic syndrome than those who ate more white rice, according to a study in the American Journal of Clinical Nutrition. Researchers said beans contain more fiber and protein and have a lower glycemic index compared with white rice, which is pure starch. Reuters (9/1) | GMA News | | | | - Learn the right way to leverage social media at Strategies for Growth
With a growing reliance on increasingly smart mobile devices, brand owners need to be sure they are communicating the right message to their shoppers and consumers. At the GMA-FMI joint Strategies for Growth 2011 conference on Oct. 10 to 12 in Dallas, attendees have the opportunity to do just that.
In the session, "Leveraging Social Media," Michael Becker of Mobile Marketing Media will detail trends in the consumer mobile market, both in the US and abroad, and identify opportunities to communicate the messages your company needs to share. Attendees will engage in thought-provoking dialogue and hear about cutting-edge business examples that really work. To help your company join the social media conversation, visit the site.
| Government & Food Safety | | | | - Grain firms will not accept biotech corn without EU approval
Cargill said it would allow only Syngenta's biotech corn, Agrisure Viptera, at its wet milling facilities once the company secures EU approval for the variety. Archer Daniels Midland said it would accept only biotech crops that have marketing approvals in Europe and that it would require an "advance written notice so that we can make merchandising decisions regarding the grain and ... ensure the integrity of our supply chain and our exports," said Roman Blahoski, a spokesman for the company. A spokesman for Syngenta said the company had been in talks with ethanol firms to determine "suitable outlets" for its corn variety. Reuters (9/2)
| Editor's Note | | | | - SmartBrief will not be published Monday
In observance of Labor Day in the U.S., SmartBrief will not be published Monday, Sept. 5. Publication will resume Tuesday. | SmartQuote | | | |  | A creative man is motivated by the desire to achieve, not by the desire to beat others."
--Ayn Rand,
Russian-American writer and philosopher  |
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