| September 1, 2011 | | CONNECT WITH SMARTBRIEF |  |  | | | News for SmartBrief prospective partners | |
| What's Happening |  |  | | - Go social to get more out of your next conference
 SmartBrief exhibited at the ASAE Annual Meeting last month, attending many education sessions and sharing our findings on Twitter. We learned that conference planners and panelists should make use of social tools to improve attendees' experiences. Presenters can share their Twitter handles with the audience and actively solicit Twitter comments, while planners can monitor social buzz to get updates on which panels are full and which may be facing logistical or technological problems. Read seven more tips for your next event. - Top tweets: Executive changes, nonprofit crunch, convention news
Association and nonprofit news from the past two weeks: - Aren't we all in sales?
SmartBrief has launched its first e-newsletter designed specifically for sales executives. SmartBrief on Sales is a free, daily e-mail newsletter providing the latest need-to-know industry news and information. Sign up today to receive SmartBrief on Sales.
| Leadership Focus | | | | - Is your organization in crisis? It's time to put on a show
When crisis hits, true leaders step into the spotlight and start talking, says John Baldoni. By making themselves available and accountable, senior leaders inspire confidence and make it clear that they're bringing a disaster under control. "Communicating in a crisis may be a discipline, but it's also public theater. Leaders need to be seen as well as heard," Baldoni says.  SmartBrief/SmartBlog on Leadership (8/12) | - How a true leader spends his time
Great leadership doesn't come from learning techniques in a class or by mimicking someone else's style, but rather from developing clear values and goals to direct the organization, says Rajeev Peshawaria, CEO of the ICLIF Leadership & Governance Centre and author of "Too Many Bosses, Too Few Leaders." "To become a leader, one must feel deeply about the inadequacies of current reality and decide to do something about it -- and these things come from within," he says. SmartBrief/SmartBlog on Leadership (8/15) - 4 things businesses can learn from Burning Man
The Burning Man festival is a weeklong celebration of anti-consumerism, but it's also a model that many businesses can learn from, writes E.B. Boyd. The festival works because it trusts attendees to behave well, and it gives them latitude to unleash their creativity, Boyd writes -- principles that many business leaders would do well to emulate. "Trust people and they will usually live up to that trust. Give people creative freedom, and they will surprise you with what they deliver," Boyd writes. FastCompany.com (8/25) | About SmartBrief | | | | - What we do
SmartBrief publishes industry-specific e-mail newsletters in partnership with prominent associations, professional societies, corporations and nonprofits. More than 4.5 million executives and professionals rely on SmartBrief every day to stay informed and save them time. Visit here to view our partners, see samples and subscribe. For updates, follow us on Twitter or become a fan on Facebook. Want to explore partnering? Let's talk. | Media 2.0 | | | | - 4 tricks for handling more than 1 social media account
Most agencies have multiple clients, each with multiple social media outposts, and it's easy to get things mixed up, Brian Honigman writes. The key to keeping things straight is a clear organizational structure that establishes who's responsible for each account. "Delegated work flow based on the market or platform helps to lower the chances of cross-pollination and inconsistency across the client's accounts," Honigman writes. Mashable (8/18) - Content marketing as a way to connect and get an edge
Content marketing, which too often is thought of as a burden, should instead be considered a vital way to connect with customers and perhaps win an edge in a tough economy, says Ann Handley, chief content officer of MarketProfs and author of "Content Rules." But the success that any particular business seeks in content marketing depends first on defining goals. "If you can answer the why question, then you'll be able to see what success looks like down the road," Handley says. B2C Marketing Insider (8/16) - How to lure your followers from Facebook to your site
Facebook is a "sticky" platform, which can cause problems for brands hoping to steer users to an external branded website. To peel users away from Facebook without disrupting your presence there, try using your Facebook page to promote high-quality blog posts on your main site and posting "teaser" messages that pique users' interest without fully satisfying it, Ben Pickering writes. "Some might find this a bit sneaky, and it's not something you want to do all the time, but it can be an effective way to entice a click," he writes. SocialMediaExaminer.com (8/17) | SmartNugget | | | |  | | - Morton's rewards joking tweet with free meat
A hungry traveler jokingly posted a tweet asking for someone to meet his plane with a porterhouse from Morton's: The Steakhouse -- and he disembarked to find a tuxedo-clad Morton's staffer awaiting him with a steak, a serving of shrimp, and even silverware and napkins. That involved an impressive degree of coordination between the chain's national social media team and a local restaurant, David Murphy writes. "Morton's has certainly shown that combining a good deed, savvy social marketing, and the ability to rapidly execute on ideas can cook up a porterhouse of publicity," Murphy writes. PC Magazine (8/21) | |  |
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