| October 3, 2011 | | CONNECT WITH SMARTBRIEF |  |  | | | News for SmartBrief prospective partners | |
| What's Happening |  |  | | - SmartBrief releases news reader app for iPhone, iPod Touch
 SmartBrief's new iPhone application -- which was the No. 1 free news app in the iTunes App Store and reached nearly 12,000 downloads in its first day of release -- extends the reach of the SmartBrief service by allowing business professionals to access and share industry news when and how they want via any device on the iOS platform. Readers can manage multiple briefs in one convenient place, save relevant stories and review archived content -- all without an active mobile connection. The app also allows readers to share articles via Twitter, Facebook, LinkedIn and e-mail. Click here to download the app from the App Store. Read the complete news release. - Top tweets: Executive changes, security breach and policy concerns
News from around the association, professional society and nonprofit world: - 7 lessons from innovative nonprofit campaigns
Nonprofit groups are experts at doing more with less, and that holds important lessons for corporate innovators. Groups such as GiveWell, DonorChoose.org and Charity: Water use innovative technologies, business models and marketing techniques to further their causes and spur supporters to action. Inc.com (9/19)
| Leadership Focus | | | | - Is your management style a royal mess?
Bad bosses often put on regal airs, putting their careers and brands ahead of their companies' fortunes, writes Jeff Haden. It's far better to disappear into the background and let business priorities take precedence over your own ego, Haden argues. "If your employees always have you in mind, you're not charismatic or influential, at least not in a good way." BNET/Owners' Manual blog (9/19) - 3 ways to act on your workers' bright ideas
 Implementation is the hardest part of innovation, writes Robert F. Brands. Be selective about which ideas to back and which to drop, and stay nimble and flexible as you test them. "Implementing innovation depends on a disciplined strategy customized to the needs, size and culture of an organization," Brands writes. Innovation Coach (9/20) | About SmartBrief | | | | - What we do
SmartBrief publishes industry-specific e-mail newsletters in partnership with prominent associations, professional societies, corporations and nonprofits. More than 4.5 million executives and professionals rely on SmartBrief every day to stay informed and save them time. Visit here to view our partners, see samples and subscribe. For updates, follow us on Twitter or become a fan on Facebook. Want to explore partnering? Let's talk. | Media 2.0 | | | | - 5 ways to use social media marketing without creeping people out
Social media can be a great way to connect with customers, but being too in-your-face on social sites can put them off, writes Laura Horton of Pardot. Try to help people with their problems and share relevant industry information instead of constantly promoting your product, she recommends. "If you toot your own horn only once in a while, people will start to listen," she writes. VentureBeat/SocialBeat (9/18) - Google+ is almost ready to open its doors to marketers, exec says
Google+ soon will roll out profile pages for businesses, a move that will allow marketers to create profile pages and Circles, a Google executive says. So far, only Ford and General Motors have received Google's blessing to test the network's marketing potential, but cybersquatters have nonetheless registered accounts in the names of brands such as Kraft Foods, Coca-Cola, Snapple and Louis Vuitton. That could spark a replay of the Twitter land-grab, which forced some companies to wage long legal battles with squatters to secure branded accounts, according to this article. Advertising Age (tiered subscription model) (9/26) | SmartNugget | | | |  | | - A quick 'n' tasty roundup of global fast-food chains
A hamburger topped with a fried egg, and with black beans, white rice and French fries on the side. That's fast food in Brazil. In Germany, fast food is codfish fillets in a mustard sauce with chives, mixed vegetables and parsley baby potatoes. The next time you're overseas, you may want to slum it with local fast food that's out of this world. BudgetTravel.com (8/30) | |  |
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