Consumer Packaged Goods Broker News: Sponsored Feature: Bringing Brands Alive at Retail

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Research Report: Digital Love?

Digital technology is growing fast and furiously. One topic that has many marketers talking is how it's impacting the shopping experience — and even more so, how it connects to sales.

How are shoppers using it within the traditional food, drug and mass channels? Is adoption as quick and intuitive or more gradual?

Find out in this research paper by Integrated Marketing.

Developing a Strong E-Commerce Business

Since its introduction in 1991, e-commerce has grown to a multi-billion dollar sales channel. Today, online shopping is mainstream and growing. By 2015, as many as 90% of shoppers ages 14+ will shop online. Want to understand the implications of building a strong e-commerce business? Click here.

Integrated Marketing Profile

Integrated Marketing Services focuses on what our clients care about most: influencing buyer behavior and driving sales. After all, the point is purchase.

Through our various divisions, we offer a number of services, including shopper marketing, experiential marketing and more.

Shopper Marketing - With an annual investment of over $6 million in syndicated data and countless proprietary resources, all our programming is strategically grounded. Our team of field marketing experts is directly connected to more than 100 major retailers, enabling us to execute programs efficiently and effectively.

Experiential Marketing - Engaging in one-to-one interactions is one of the best ways to bring a brand to life. From store events to product demonstrations, Integrated excels at "live" programs that have a lasting and valuable impact on shoppers.

Additional Services - We offer other marketing services to both brands and retailers, such as branding, consumer, customer publications, business-to-business, multicultural and partnership marketing.

Our work has been recognized by, among others, the 2011 Promo 100, which ranked us sixth in its annual list of top 100 U.S. promotion agencies and first in both retail and retailer marketing. We've also been listed as one of Event Marketer's IT Agencies of 2011.

Resource Center

Case Studies:
Digital Shopper Marketing
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FYI

Top 5 Digital Best Practices at Retail

1. Know your shopper. People use technology in different ways at retail.

2. Partner with retailers to ensure buy-in and increase your chances of success.

3. Identify your objectives and layer in digital to achieve your goals.

4. Measure. To determine success, outline the metrics and benchmarks BEFORE you execute.

5. Test, learn and test again is the best way to know what works for your brand and retailer.

SmartBrief Archives: Related News

Facebook unveils new Page Insights analytics
Facebook has announced a major overhaul of its Page Insights analytics service. The centerpiece of the upgrade is a publicly visible metric, "People Talking About," that will appear next to a page's "like" count in a bid to encourage engagement and commenting. "Research shows that word-of-mouth conversations among friends are the most influential for getting a brand's message across," Facebook said in a statement. FastCompany.com (10/3), ClickZ (10/2), Mashable (10/2)
Pepsi touts "The X Factor" with interactive labels
Pepsi is promoting its sponsorship of "The X Factor" with a photo contest using interactive codes from Pongr on Pepsi labels. Participants who use the codes to send pictures of the Pepsi and "The X Factor" logos will receive Pepsi-branded exclusive links to videos and will be entered to win a trip to Los Angeles to see the show live. Mashable (9/19)
Survey shows phones integral to holiday shopping plans
Consumers will be looking to their smartphones to help with holiday shopping, according to new survey results from mobile ad network Mojiva. Consumers will be looking most for product data, coupons and other sales information, the survey found. MediaPost Communications/Online Media Daily (9/29)
Smartphone app provides custom nutrition information
Honest Label Foods developed a smartphone application that provides customizable nutrition information when users scan bar codes. The patent-pending system lets users set calorie and other nutrient parameters as well as specify ingredients to be avoided. MediaPost Communications/Marketing Daily (9/23)
Merchants don't give up on daily deals
Recent reports about companies including Facebook and Yelp cutting back on their daily deal platforms and analysts doubting Groupon's business model haven't sent merchants and marketers fleeing from daily deals, this story says. Some, including LivingSocial, continue to grow and diversify into new areas including travel discounts and family deals. DMNews (10/1)
Google adds partners to its mobile-payments application
Google has teamed up with MasterCard and Citigroup to launch its mobile-payments application, and it has now announced that it is partnering with American Express, Discover Financial Services and Visa. The Internet giant is striving to make Google Wallet more widely available. "Our goal is to make it possible for you to add all of your payment cards to Google Wallet, so you can say goodbye to even the biggest traditional wallets," according to Google. Bloomberg Businessweek (9/19), The Wall Street Journal (tiered subscription model)/Dow Jones Newswires (9/19)

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