| October 17, 2011 | | CONNECT WITH SMARTBRIEF |  |  | | | News for SmartBrief prospective partners | |
| What's Happening |  |  | | - Your workers are always watching you
 Leaders should get used to continually being watched by their workers, writes Jeff Thomson, president and CEO of IMA, the global association for the management accounting profession. That means bosses must model the behavior they want from employees. "They must set the tone for excellence and appropriate business behavior in everything they do. These behaviors must be continuous and genuine, not situation-specific and contrived," Thomson writes.
Interested in your nonprofit, association of professional society being featured in a future Q-and-A? E-mail for more information. SmartBrief/SmartBlog on Leadership (10/5) - Top tweets: New groups launch, leadership changes
News from around the association, professional society and nonprofit world: - SmartBrief iPhone app hits 20,000 downloads!
Since it launched on Sept. 26, the SmartBrief iPhone application has reached more than 20,000 downloads and has achieved the impressive rating of 4.62 out of 5 stars. That's an average of more than 1,000 downloads a day. Have you downloaded it?
| Leadership Focus | | | | - 5 ways to listen like a leader
The best bosses listen more than they talk, writes Mary Schaefer. To get your workers to open up and to ensure that they understand and internalize your message, treat meetings as conversations, and ask team members to summarize or comment on points you make. "[I]t is your job to invite the other person into the conversation, keep their defenses down, and create a space for them," Schaefer writes. SmartBrief/SmartBlog on Leadership (10/4) - How Hell Week taught a Navy SEAL the meaning of leadership
Former Navy SEAL Eric Greitens once went 72 hours without sleep as part of the SEALs' brutal Hell Week training, and through that ordeal, he learned the meaning of leadership. The training, Greitens realized, was less about breaking him down than learning "to lead and be of service." He says: "We have to live for something larger than ourselves. When we do that, we become stronger."  SmartBrief/SmartBlog on Leadership (10/11) | - There's no foolproof recipe for leadership
People shouldn't assume that they can become better leaders by following others' paths to success, writes John Agno. There's no one-size-fits-all secret of good leadership, Agno writes, so only by coming to terms with their own strengths and weaknesses can bosses truly improve. "Cook bookish leadership doesn't work when you are following someone else's recipe," Agno writes. ThoughtLeaders blog (10/12) | About SmartBrief | | | | - What we do
SmartBrief publishes industry-specific e-mail newsletters in partnership with prominent associations, professional societies, corporations and nonprofits. More than 4.5 million executives and professionals rely on SmartBrief every day to stay informed and save them time. Visit here to view our partners, see samples and subscribe. For updates, follow us on Twitter or become a fan on Facebook. Want to explore partnering? Let's talk. | Media 2.0 | | | | - Why CEOs shouldn't fear social media
Social media isn't strange or magical, says Steve Ennen. It's simply a tool, albeit a powerful one. Taking a pragmatic approach and educating yourself about the potential pitfalls and rewards of social media are the keys to an effective companywide strategy, Ennen says. "If you can demystify social media, especially at the leadership level ... then you can leverage the benefits that it brings." Knowledge@Wharton (10/12) - Are you forgetting about your Facebook fans?
Too many brands focus all their energies on recruiting fans, but fail to actually engage with or leverage their existing fan base, says Paul Dunay of Networked Insights. Brands should make a point of reaching out to existing fans, and should incorporate fan data into their broader promotional activities, he argues. "They spend more time planning for the wedding than for the marriage," Dunay says. Adweek (10/6) - How to avoid getting swamped by social feedback
 InterContinental Hotels Group operates in 100 countries and has more than 130 million customers a year, so keeping track of social media feedback and then acting on it in a useful fashion is a tall order. IHG's Nick Ayres says he seeks to identify the brand's most loyal fans, such as rewards-club members, and to prioritize their social input. SmartBrief/SmartBlog on Social Media (10/6) | SmartNugget | | | |  | | - 7 lessons from RIM's Twitter meltdown
RIM's social media team was caught flatfooted by a BlackBerry outage in Europe, and failed to notice that irate Twitter users had turned #Blackberry into a trending topic. That holds important lessons on the need for real-time monitoring and well-managed internal communications, writes David Amerland. "If you want your social marketing to be part of your corporate outreach program you'd better ... make sure that those responsible for it are kept in the loop," he writes. Social Media Today (10/10) | |  |
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SmartBrief will host a panel on social media at the upcoming ASAE Healthcare Association Conference. The session -- Leveraging Social Media to Your Association's Advantage -- will be 10:15 to 11:30 a.m. Nov. 8 and will feature case studies, discussion and best practices from the 
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