  | October 25, 2011 | News for the food, beverage and consumer packaged goods industry |  |  |
- GMA touts advances on Food Day
On Food Day, GMA touted advances in the food and beverage industries to make products that are affordable, safe and healthy, and to provide easy-to-read nutrition information. "We have changed our products, changed our marketing and have placed important nutrition information on the front of packages," said Pamela G. Bailey, GMA's CEO and president. Food makers and retailers donate $1 billion a year for hunger relief, GMA said. Retailing Today (free registration) (10/24)       - Lance announces sodium cuts
Lance Sandwich Crackers said it has cut sodium levels in multiple products to conform with 2012 guidelines from the National Salt Reduction Initiative, a nationwide effort to reduce sodium intake. The company said it won't promote the lower sodium levels on its packaging because of negative consumer perceptions of lower-sodium products. Progressive Grocer (10/24)  | Boost your career potential with our elite Graduate Food Marketing Program, the only Executive MBA or M.S. from a top-ranked business school...Earn your degree on your schedule with flexible Friday/Saturday courses for minimal career interruption...50+% of students are promoted while enrolled...visit a class, meet our expert faculty, chat with industry peers. Click to learn more! | - As food marketers go "artisan," the word loses its meaning
According to Datamonitor, almost 200 food launches carried an "artisan" designation in 2010, compared with 80 four years ago. Large companies including Domino's Pizza and Starbucks were among those introducing "artisan" products. "The word artisan suggests that the product is less likely to be mass-produced," said a Datamonitor executive. "It also suggests the product may be less processed and perhaps better tasting and maybe even be better for you." USA TODAY (10/25)  | John Jantsch invites you to go local
As customers continue to rely on the Web to help them screen local businesses, local businesses must take steps to ensure that they pop to the top of online searches. Duct Tape Marketing's John Jantsch offers strategies for local marketing success in this free white paper from American Express OPEN, How to Win at the Local Marketing Game. Download your free copy now, exclusively for SmartBrief readers. |
 | Corporate Social Responsibility |  |  | | |  | - McKinsey survey: Sustainability not integrated
A McKinsey Global survey of 3,203 executives finds that companies are getting better at integrating sustainability but continue to struggle. According to a consultant, most companies still focus on individual sustainability initiatives instead of taking a holistic approach tied to business results. Environmental Leader (10/24)  | As eCommerce has grown to represent a significant percentage of retail sales and profits, merchants should consider payment strategies that can enhance their online services, open new markets and protect the bottom line. Download this free white paper to learn more. |
  | Uncover the 4 steps of competitive intelligence gathering with social media. This e-book will map out practical ways to use social media and explain why strategic social media engagement and listening, about your own brand as well as the competition's brand, will give you and your company the competitive edge. Download it now. |
 - Safeway adds cookies to private label Open Nature
Safeway expanded private label Open Nature to include packaged chocolate-chunk cookies made without high-fructose corn syrup and artificial flavors or preservatives. The grocer launched Open Nature this year with beef, pork and chicken. The line of natural products also contains yogurt, peanut butter and bread. Supermarket News (10/24) 
| Health & Wellness | |  | | - Most people don't check nutrition labels, study shows
In a study, 33% of participants said they almost always check the calorie content of a food item, while 31% and 24% reported checking the total fat and sugar content, respectively, University of Minnesota researchers found. However, an eye tracker revealed that 9% of respondents looked at the calorie content, while 1% checked other components, including fat and sugar content. The findings suggest that an eye-catching, front-of-package nutrition label, with important data at the top, would most help consumers. Time.com/Healthland blog (10/24)  | |  | | The Buzz(CORPORATE ANNOUNCEMENTS)
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| Editor's Note | | | |
| SmartQuote | | | |  | Never bend your head. Always hold it high. Look the world straight in the eye."
--Helen Keller,
American author and political activist  |
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| | | Lead Editor: Rebecca Pollack Scherr
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