  | News about digital retail commerce |  |
- Tablets to play a bigger role in holiday shopping, NRF survey says
Shoppers will do their pre-holiday shopping homework online in greater numbers this season, according to a new survey from the National Retail Federation. More than 34% of customers who own tablets also plan to make a purchase using their device this year. "Shoppers are meticulously calculating the best ways to stretch their dollar," says NRF President and CEO Matthew Shay. InternetRetailer.com (10/18)       - Back-in-stock e-mails can boost conversions
Consumers who find one online retail site is out of stock on the products they want are likely to head to a rival site to buy. Shoe-selling site BirkenstockCentral.com created an e-mail system to notify shoppers when the items they want are back in stock. The online retailer has seen a 22.45% conversion rate from the e-mails since the launch of the program in March. MarketingSherpa (10/18) - Blog: How to find meaning in mountains of customer data
The rise of social networks is a double-edged sword for marketers, who have access to more customer data than ever before -- provided they can effectively sift through it to find the information that's going to result in higher sales and greater customer loyalty. That means looking beyond traditional web analytics and exploring behavior dynamics, writes blogger Shawn Graham. FastCompany.com/FC Expert Blog (10/17) - What consumers will and won't share
Consumers are much more willing to share with brands information about their shopping habits than to share personal or location data, according to a study from McCann WorldGroup's McCann Truth Central. The study also found that 55% of those surveyed don't want companies to share data with third parties and about half expressed a wish to know about and control data sharing. DMNews (10/18)  | Logistics is much more than the movement of goods and services. It's also your pre-game strategy. Before you step on the court, you need the right players running the right plays at the right time. Learn more about those key plays in this free whitepaper from UPS and get in the game of logistics. |
 - EBay won't launch a tablet to rival Amazon
EBay will not release a tablet to compete with Amazon's upcoming Kindle Fire, CEO John Donahoe said. "Tablets are most relevant if you are a digital-goods provider. ... We do not provide digital goods the way Apple does or the way Amazon does," Donahoe said. The Telegraph (London) (10/18) - Alibaba has the funds to buy Yahoo!, CEO says
Alibaba has amassed the $20 billion in cash it would need to acquire Yahoo!, CEO Jack Ma said. Six years ago, the Chinese Internet company turned to the Silicon Valley powerhouse for a $1 billion investment to fend off eBay. The companies are in talks, Ma said, but a potential acquisition is likely to meet with strict scrutiny and possible opposition from regulators in Washington. San Jose Mercury News (Calif.) (free registration) (10/17) - New online game melds fantasy and real-world shopping
A new site called Fantasy Shopper that debuts in the U.K. this week creates a virtual shopping world where users spend Fantasy Money to create outfits with pieces from real online retailers. Players can also click through to the real e-commerce sites to buy the outfits they want. TechCrunch (10/18) - Gilt makes a splash with revamped home goods site
Gilt Groupe relaunched its 3-year-old home goods site Gilt Home with an expanded array of products and four shopping options. Users can choose from daily flash sales, boutiques featuring merchandise selected by designers, shops sorted by brand and category and "shoppable" editorial pieces. Mashable (10/18), Forbes (10/18)  | Improve Holiday Sales Results with Tools from Akamai!
Now is the perfect time to ensure your website will hold up to the rush of holiday shoppers headed your way. With the challenges facing retailers this holiday shopping season, it's never too soon to focus. Download Akamai's Holiday Toolkit now! |
- 6 key trends in digital advertising
Adweek's list of trends driving digital advertising includes the convergence of mobile and desktop media, the rise of HTML5 as a means of presenting applicationlike content on tablets and computers, and an abandonment of click-through rates as a marker of online-advertising success. Adweek (10/18)  | Enterprise Resource Planning automates many aspects of an organization's operations, cascading across traditional boundaries of operations, finance, manufacturing and more. As such, changes in the ERP market can cause a ripple effect in your business. Get ahead of the changing tide and trends by downloading this free whitepaper. |
 | Shop.org Spotlight |  |  | | - 7 in 10 tablet owners plan to research, shop using their device this holiday season
For the first time this year, NRF and BIGresearch polled consumers about their intentions to use smartphones and tablets to research and purchase holiday items. Those findings show that half of smartphone owners and 70% of tablet owners plan to research and shop using those devices this holiday season. The survey also found that when it comes to mobile channels, young adults present the biggest opportunity for retailers with Americans aged 18-24 planning to shop and research digitally more often than other age groups. Read more. - Social media expert shares tips on how to "go local"
"Local" marketing means doing a lot online these days, from how to improve search rankings and profiles, to how to use location-based games and apps to drive traffic. In an Oct. 26 webinar sponsored by American Express OPEN Forum, marketing and social media expert John Jantsch will share the essentials of local marketing including how to get found, participate in ratings and reviews and use local deals and location-based apps in a way that works for your business. Learn more. - Shop.org SmartStat: Oct. 19, 2011
 Half of all online buyers are light users and spend on average just $30 per transaction. Source: NRF's Retail Industry Indicators
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