  | October 10, 2011 | News for the food, beverage and consumer packaged goods industry |  |  |
- Kraft's creative transformation
There's a creative renaissance under way at Kraft Foods, according to this article. Dana Anderson, formerly CEO of DDB, took over two years ago as senior vice president for marketing strategy and communication, and is helping impart a new zest and modern sensibility to the venerable brand's advertising. Forbes (10/10)       - Kraft employees volunteer for Delicious Difference Week: About 30,000 Kraft Foods employees are taking part in the company's third annual Delicious Difference Week, volunteering for about 700 projects in 60 countries aimed at improving nutrition and fighting hunger. "We view this week as renewing our commitment to what we do as a company and what our employees do throughout the year," said a company official. Advertising Age (tiered subscription model)/GoodWorks blog (10/6)
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  | Trends |  |  | | - Crop damage puts peanut butter makers in a jam
Unilever, Kraft Foods and ConAgra Foods are set to increase peanut butter prices as much as 40% after hot, dry weather damaged this year's peanut crop. Smaller companies, such as Peanut Butter & Co., which sells jarred peanut butter in about 15,000 stores, "don't have the same luxury of passing on cost increases in the same way as some of the larger brands," said owner Lee Zalben. The Wall Street Journal (tiered subscription model) (10/10) - GMA report: How to optimize direct store deliveries
A report from GMA's DSD Committee and Willard Bishop, "Optimizing the Value of Fully Integrated DSD," examines how retailers can make the most of direct store deliveries. "When a fully integrated DSD system is operating seamlessly, shoppers find the products they are looking for every time they shop and retailer resources are engaged only with receiving and checkout," said GMA's Jeanne Iglesias. Progressive Grocer (10/7)  | Fly a lot? Earn 3X rewards points on airline purchases with The New Business Gold Rewards Card from American Express OPEN. Designed to earn Membership Rewards® points faster:
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  - Celebrity tie-ins bring risk, rewards
Despite the risks, small and startup food and drinks businesses are tying in with actors and sports celebrities who are both endorsing and investing in their products. Demi Moore is an investor in HappyFamily baby food company, while Zico supporters include Yankees star Alex Rodriguez, who sent a mixed message when he publicly praised its rival, Vita Coco. USA TODAY (10/10)  | Are you harnessing the power of standardization to boost your bottom line? Standards and conformance are powerful tools for reducing costs and expanding markets. C-suite executives at major U.S. companies are supporting standardization to save millions and gain a competitive advantage. Shouldn’t you? Visit www.standardsboostbusiness.org. |
 - Wegmans is close to opening New England's largest grocery
Wegmans Food Markets is preparing to open its first Massachusetts location, a 138,000-square-foot store in Northborough that will be the largest grocery in New England. The store will have features including a Mediterranean bar with more than 100 offerings, a make-your-own section for trail mix and employees who chop fruit and vegetables in the produce aisle for customers. The Boston Globe (free registration) (10/9)  | Mintel finds consumers aren't looking for HFCS.
Only 4 percent of consumers are looking to reduce or avoid high fructose corn syrup (HFCS), according to newly released study findings by Mintel Research Consultancy. Over 2,000 consumers were surveyed on sweeteners, with some surprising results. Visit CornNaturally.com/Mintel for details. |
 | Hot Topics | | | | Top five news stories selected by GMA SmartBrief readers in the past week. - Results based on number of times each story was clicked by readers.
| | | Most Popular Headlines from Last Week Results based on number of times each story was clicked by readers. |
| Health & Wellness | | | | - Gluten-free diet is not for weight loss, dietitian says
Going gluten-free is a necessity for those with celiac disease, but it is not a weight-loss diet, nutrition experts said. Registered dietitian Karen Ansel of the American Dietetic Association said nothing in gluten makes people gain weight, but refined carbohydrates do. She advised people to choose small portions of healthier, unrefined carbohydrates such as whole wheat and whole grains. New York Post (10/5) | GMA News | | | | - Stay current with changing landscape of food safety with help of GMA
On Wednesday, Nov. 2, from 1-4 p.m. EDT, join a panel of distinguished food safety litigation experts as they discuss new food safety issues and regulations, including the recent passage of the Food Safety Modernization Act and its implications on food, beverage and consumer product companies during the 2011 Food Litigation Webinar: Focus on Food Safety Law.
Designed to help in-house counsel and litigation managers of manufacturers, restaurants, retailers and distributors stay current with the changing landscape of food safety law, the GMA Food Litigation Webinar will equip you with the information you need to effectively manage risk within your company. For more information on this webinar or to register, click here.
| Government & Food Safety | | | | - Analysis: No state consistency in food outbreak reporting
Some states are better than others at reporting foodborne illnesses, putting residents of the underperforming states at greater risk and harming response to multistate outbreaks, an analysis found. Twelve states plus Washington, D.C., do not require stool sample specimens for salmonella, which could be used to trace outbreaks to their sources. The Washington Post (10/8)
| SmartQuote | | | |  | We shall not cease from exploration, and the end of all our exploring will be to arrive where we started and know the place for the first time."
--T.S. Eliot, American-British writer, quoted for Columbus Day, Oct. 10, 2011  |
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