| October 26, 2011 | News for the food, beverage and consumer packaged goods industry |  |  |
- Heinz launches fancy ketchup on Facebook
Heinz is offering a version of its traditional ketchup that is flavored with balsamic vinegar instead of white vinegar. The new offering isn't being sold in stores at first -- it can be ordered via Heinz's Facebook page starting Nov. 14 and will roll out to retailers in late December. Heinz is looking to its more than 825,000 Facebook followers to build buzz for the new product. The New York Times (tiered subscription model) (10/25)        | Get to know the company ranked #1 Retailer Agency by Promo magazine. Integrated Marketing focuses on what our clients care about most: influencing buyer behavior and driving sales. After all, the point is purchase. We offer a number of services, including shopper marketing, experiential marketing and much more. Visit us at inmarketingservices.com. | - Campaign touts chocolate milk for Halloween
The California Milk Processor Board is giving away chocolate milk and promotional items at several Halloween events throughout the state. "Adding chocolate to milk doesn't take away its unique combination of vital nutrients necessary for optimal growth and development," said a registered dietitian with the organization. Progressive Grocer (10/25) - Survey shows canned-food opportunities
In a survey for the Canned Food Alliance, 60% of consumers said canned food is not as nutritious as fresh, and 40% said they believe it is not as nutritious as frozen food. "The perception that food packaged in cans is different and less nutritious than fresh and frozen varieties is inaccurate," said Rich Tavoletti, the group's executive director. Progressive Grocer (10/25)  | John Jantsch invites you to go local
As customers continue to rely on the Web to help them screen local businesses, local businesses must take steps to ensure that they pop to the top of online searches. Duct Tape Marketing's John Jantsch offers strategies for local marketing success in this free white paper from American Express OPEN, How to Win at the Local Marketing Game. Download your free copy now, exclusively for SmartBrief readers. |
 - Study measures brand loyalty among U.S. youth
Young people in the U.S. ages 8 to 24 say Apple is their favorite computer brand, while Oreos are their favorite cookie and Cheerios their preferred breakfast cereal. That's according to the 2012 Harris Poll Youth EquiTrend study, an annual report by Harris Interactive that ranks the brands most liked by America's youth. This demographic's spending power next year is pegged at $211 billion, per Harris Interactive. MediaPost Communications/Marketing Daily (10/25)  | Ready for the retirement boom? Free white paper. 76 million boomers are heading for retirement. Are they, or you, ready for what’s next? In a nationwide survey, HR directors said their organizations weren’t doing enough to help workers through this transition. For the full story, download our free white paper, Falling in the Home Stretch. |
 - 250 Save-A-Lot stores planned for underserved areas
SUPERVALU said it will open 250 Save-A-Lot stores in neighborhoods with poor access to fresh, affordable food. At an event in Chicago, the retailer announced it has already opened 14 such stores, and one is slated to open in November in the Lawndale neighborhood of Chicago. Drug Store News (10/25)  | As eCommerce has grown to represent a significant percentage of retail sales and profits, merchants should consider payment strategies that can enhance their online services, open new markets and protect the bottom line. Download this free white paper to learn more. |
 | The rise of social media has broken the traditional sales and marketing playbooks. Customers are in the driver's seat with more information and buying power than ever, forcing your company to adapt. Has your company made the social leap? Learn how HERE. |
 | GMA News |  |  | | - Food Litigation Webinar -- Only one week left to register
In one week, a panel of distinguished food safety litigation experts will discuss new food safety issues and regulations, specifically the recent passage of the Food Safety Modernization Act (FSMA) and its implications on food, beverage and consumer product companies. On Wednesday, Nov. 2, from 1 p.m. to 4 p.m. EDT, join these experts for the GMA webinar Food Litigation Webinar: Focus on Food Safety Law.
Designed to help in-house counsel and litigation managers of manufacturers, restaurants, retailers and distributors stay current with the changing landscape of food safety law, the GMA Food Litigation Webinar will equip you with the information you need to effectively manage risk within your company. Register for this webinar now, before it's too late!
| Government & Food Safety | | | |
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