  | News about digital retail commerce |  |
- StyleOwner creates social shops for fashion fans
Start-up StyleOwner, which debuts this week, gives fashionistas the chance to create their own online boutique and market the venture to friends and family via blogs and social networks. Shopkeepers stock their stores with up to 500 items from a "master closet" from select brands and retailers, and keep a 10% commission from each sale. Women's Wear Daily (subscription required) (10/3)       | Always wanted people to “Like” you?
Venda can help you engage your customers through multiple social media outlets, such as Facebook and Twitter, maintain a strong following through personalized loyalty programs, and gain fan feedback via product reviews. Visit or call to learn about incentives for upgrading to Venda for social commerce advancements. | - Australian online retailers see market changes
 Online retailers in Australia have noted a shift in the market as women between the ages of 25 and 35 with high incomes emerge as the most typical online shopper. "They have few children, are aspirational shoppers and are time-poor," said Rob Blythe, an analyst at Macquarie Bank. The shift has prompted retailers to respond by offering more apparel and making other changes. SmartCompany.com.au (Australia) (9/30), The Australian (9/30) - Merchants don't give up on daily deals
Recent reports about companies including Facebook and Yelp cutting back on their daily deal platforms and analysts doubting Groupon's business model haven't sent merchants and marketers fleeing from daily deals, this story says. Some, including LivingSocial, continue to grow and diversify into new areas including travel discounts and family deals. DMNews (10/1)  - Why it's not wise to tie your site to one browser
Internet Explorer may be the most commonly used Web browser but it's not the only one, and companies that design their sites to work with one browser may be cutting off access to prospective customers who use Firefox or Google's Chrome, this story says. ZDNet (10/2) - Catering to online customers around the globe
Consumers around the world want online retailers to show respect by avoiding careless translations and outdated stereotypes that show a lack of understanding of their cultures, writes TransPerfect co-CEO Liz Elting. Her tips for catering to global consumers include starting with an international SEM strategy and offering a menu of language choices. E-Commerce Times (10/1) - Mobile, social raise new security worries
Consumers' fears about the security of their personal information and credit card data while shopping online have abated as the channel has become more familiar, even though online fraud rates have stayed relatively stable. Now, consumers are expressing those same fears about the relatively new arenas of m-commerce and social shopping. eMarketer (9/29)  | Let Social Media Find Your Staff For You
Give your hiring managers fast, easy access to quality employees by pairing social media with automated recruitment solutions that use Web 2.0 functionality. Download the white paper Automating Social Recruiting for Better Hiring and see how 85 percent of best-in-class companies save money with automation. |
 | Hot Topics |  |  | | Top five news stories selected by Shop.org SmartBrief readers in the past week. - Results based on number of times each story was clicked by readers.
- PayPal: Google Wallet requires too much change
Google Wallet and other mobile-payment efforts using near-field communications technology are likely in for a slow start, says PayPal's communication director, Anuj Nayar. The NFC systems require consumers to make a change, he says, and those wanting to use Google Wallet need to switch to the Nexus S phone. TechCrunch (10/2)  | Tokenization is more than a security measure and more than a cost savings technique. It can be used to build your business. This white paper discusses the ways tokens can be used in back-end business operations to develop powerful marketing programs. |
| Shop.org Spotlight | | | | - NRF releases top Halloween costumes list for 2011
This Halloween, the trendiest costume is -- literally -- coming back from the dead. According to NRF's 2011 Top Costumes survey, conducted by BIGresearch, more than 2.6 million men, women and children plan to dress as zombies this Halloween. Due to the popularity of the characters in recent books, television shows and video games, zombie costumes jumped from No. 22 last year to No. 9 on children's top costume list and from No. 7 to No. 4 on the adult list. Americans are expected to spend $2.5 billion on Halloween costumes this year. View the full top costumes list. - Nine keys to mobile retail success
Earlier in 2011, NRF's Association for Retail Technology Standards published a Mobile Blueprint to guide retailers in successfully implementing mobile. ARTS is now expanding that information to include best practices in use of social media. The Blueprint was developed by more than 40 companies, retailers, application providers, mobile networks and mobile associations. During an Oct. 4 webinar, executives from ARTS and Push Science will identify nine key practices that retailers can quickly implement to start their transition into mobile straight from the Mobile Blueprint. Learn more.
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One third of Americans plan on taking their children trick-or-treating. Source: 
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