  | News about digital retail commerce |  |
- FiftyOne Global CEO shares global e-commerce tips
Online retailers have options in how they approach international e-commerce, which brings in between 10% and 25% of traffic to U.S. retail websites, says FiftyOne Global Commerce CEO Michael DeSimone. Macy's has seen success with an English-only site that lets shoppers do business in their home currency, while Gap takes a "mother ship" approach with several different international sites that compete more closely with local retailers. Women's Wear Daily (subscription required) (10/11)       | Personalization Metrics: Prepare for the Holidays with the Definitive Guide to Measuring Success
The industry's first report on which key performance indicators are most important for effective personalization and measurable value. Learn the truth behind average order value, how to properly segment customers and identify demand from recommendations. DOWNLOAD NOW | - Birchbox founders share their start-up story
 Birchbox founders Hayley Barna and Katia Beauchamp see significant opportunity to increase online's share of beauty products and other soft-goods sales. In this video, the pair also offer tips for other entrepreneurs based on their own experience. TechCrunch (10/10) - American fashion brands lead the digital way
American fashion brands have taken the lead on using digital technology, and European peers are falling behind, according to the new Digital IQ Index that ranks brands based on digital competency. Burberry took first place, but 10 of the top 15 brands were U.S. companies including Kate Spade, Coach and Ralph Lauren. Women's Wear Daily (subscription required) (10/11)  | Move beyond credit risk defense. Gain the power to grow with BusinessIQ℠. For a limited time, you can see the benefits of Experian business information for yourself with a 30 day free trial* of our commercial credit reports and scores – with no strings attached. |
 | New Media & Technology |  |  | | - 6 steps to prepare for the online holiday traffic rush
Online retailers readying their sites for the holidays can take several steps to make sure they're ready for the rush, starting with planning for peak traffic rather than average volumes, says Kemp Technologies vice president Peter Melerud. Merchants also need to have strong back-up and recovery plans in place to minimize downtime. InformationWeek (10/11) - Take a lesson from others' social media missteps
Brands including Toyota and the American Red Cross have made high-profile and potentially costly mistakes using social media, and they provide lessons for other brands, writes Da Li Social CEO Liana Evans. Before you do anything else, make sure your employees are trained on using social media to properly convey your message, she writes. ClickZ (10/12)  | Earn 2X rewards points on advertising costs with The New Business Gold Rewards Card from American Express OPEN. Designed to earn Membership Rewards® points faster:
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  - Wal-Mart's new Facebook app has a local focus
Wal-Mart has launched a new Facebook application aimed at matching users with events, promotions and available products at their local Wal-Mart stores. The retailer, which boasts about 9.4 million Facebook fans, said it plans to add more local features in the future including the ability for customers to interact with associates from their local store. InternetRetailer.com (10/11) - AmazonLocal sees daily deal success
AmazonLocal's expansion from 21 to 40 markets last month almost tripled revenue for Amazon's daily deal offerings, according to Yipit. AmazonLocal is now fourth in revenue among North American daily deal sites, behind TravelZoo, LivingSocial and Groupon. New York Post (10/11) - EBay is expected to team further with Facebook
Analysts predict eBay will soon announce closer ties with Facebook and point to the addition of Facebook platform and mobile marketing chief Katie Mitic to eBay's board. Mitic is one of the scheduled keynote speakers at eBay's X.commerce conference this week, and an announcement is expected then. EBay and Facebook currently partner to allow the use of PayPal to pay for self-serve Facebook ads and credits. Reuters (10/11)  | Let Social Media Find Your Staff For You
Give your hiring managers fast, easy access to quality employees by pairing social media with automated recruitment solutions that use Web 2.0 functionality. Download the white paper Automating Social Recruiting for Better Hiring and see how 85 percent of best-in-class companies save money with automation. |
- Aggressive deal services squeeze local search advertisers
Search-engine marketing that includes references to local markets is suddenly a competitive and increasingly costly field, thanks to the development and expansion of daily-deal services willing to invest in ads targeting local consumers. The resulting uptick in keyword prices is crowding out some local advertisers. "It's scary for them [as] once a daily-deals aggregator enters a market, they're unlikely to leave," said Chris Wallace of digital-marketing agency iCrossing. Reuters (10/10)  | Dx3 Canada – The Canadian trade show were business gets digital – Dx3 Canada is Canada’s only trade show for digital marketers, digital advertisers and digital retailers. January 25-26th 2012, Metro Toronto Convention Centre. Click here to participate. | | Shop.org Spotlight | | | | - Shop.org SmartStat: Oct. 12, 2011
 NRF estimates retailers will hire 480,000-500,000 seasonal workers during the 2011 winter holidays. Source: NRF. - NRF's 2011 Holiday Headquarters is open for business
This may be our third year opening NRF's Holiday Headquarters, but 2011 has brought on fresh twists, including interactive charts and a professionally-designed Holiday Survival Kit. If you're a retailer, reporter or even just a very engaged and interested consumer, you can access all of NRF's holiday press releases, survey results, top tips, guidelines, blog posts, frequently-asked holiday questions and of course, historical holiday information all in one spot. Learn more.
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