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  | October 19, 2011 | News for the food, beverage and consumer packaged goods industry |  |  |
- Glad debuts trash bag made with less plastic
Glad Products introduced a kitchen garbage bag with 6.5% less plastic and is promoting it as a small change that can make an environmental difference. Glad keeps its environmental claims modest, assuring consumers that there is no trade-off for choosing an ecologically friendlier product because the bag is stronger and costs the same as the previous one. The New York Times (tiered subscription model) (10/18)       - Suntory may buy Danone water brands
Suntory Holdings is said to be in talks with Danone to buy its bottled water business, which includes the Volvic and Evian brands, though it may want only the Asian operations, sources said. Bloomberg (10/18) - Nestle expands Nescafe factory in Russia
Nestle has invested $267.8 million to expand its soluble coffee factory in Timashevsk, Russia, which makes Nescafe products sold in Russia and countries in the Commonwealth of Independent States. The expansion, announced in 2008, makes the factory a "full cycle" production site, taking coffee from raw material through packaging. Drinks Business Review (10/19)  | Get to know the company ranked #1 Retailer Agency by Promo magazine. Integrated Marketing focuses on what our clients care about most: influencing buyer behavior and driving sales. After all, the point is purchase. We offer a number of services, including shopper marketing, experiential marketing and much more. Visit us at inmarketingservices.com. | - GMA report highlights shopper marketing strategies
A report from GMA, Booz & Co. and Shopper Sciences shows shopper marketing can boost sales, and discusses strategies for creating effective, sustainable and scalable programs. The report, "Shopper Marketing 5.0: Creating Value With Shopper Solutions," is based on interviews with shopper marketing leaders, consumer surveys, and information from retail and manufacturing executives. Progressive Grocer (10/18) - Soft drinks and beer post high satisfaction scores
Customer satisfaction this year with soft drinks increased 1.2%, to 85 on a scale of zero to 100. Satisfaction with beer remained at 82, according to the American Customer Satisfaction Index. Among soda companies, Coca-Cola and PepsiCo improved 1%, and smaller brands gained 5%. BevIndustry.com (10/18) - Survey: Consumers plan to spend less this holiday season
A report on holiday spending from SymphonyIRI Group shows that 26% of shoppers plan to cut spending on gifts, and 16% intend to spend less on food and drinks. To save money, 79% intend to make grocery decisions before entering a store, 24% will buy more bulk items, 20% will buy more private-label products and 37% plan to redeem more rewards points than in previous years. Supermarket News (10/18)  - Agency to help improve Coca-Cola's social status
Dentsu Holdings USA's 360i has been tapped to spearhead social media monitoring across all of Coca-Cola North America's brands, following a "listening review" conducted by the company earlier this year. The shop is tasked with designing a robust way to track consumer sentiment across social media channels and offer suggestions on how to make its brands better liked. Advertising Age (tiered subscription model) (10/18) - Sara Lee Deli introduces "Life's Not Perfect" campaign
Sara Lee Deli launched a video series showing humorous moments in the lives of busy women, with the theme "Life's Not Perfect ... But Your Deli Meat Can Be." A survey for the brand found that 95% of women spend at least an hour making a perfect meal, and 60% struggle to make the perfect sandwich. Progressive Grocer (10/18)  | The rise of social media has broken the traditional sales and marketing playbooks. Customers are in the driver's seat with more information and buying power than ever, forcing your company to adapt. Has your company made the social leap? Learn how HERE. |
 - Massachusetts Wegmans is designed to evoke farm life
A 138,000-square-foot Wegmans Food Markets store in Northborough, Mass., is designed to evoke connections to agriculture, with details including a rooster-themed weather vane and a mural of Wegmans' Organic Farm in New York. "We chose traditional rather than trendy themes because we wanted everyone to feel comfortable in this space," said Corinne Chiogna, who led the design effort. Retailing Today (free registration) (10/18)  | Logistics is much more than the movement of goods and services. It's also your pre-game strategy. Before you step on the court, you need the right players running the right plays at the right time. Learn more about those key plays in this free whitepaper from UPS and get in the game of logistics. |
- Potato industry criticizes USDA's proposal for schools
The potato industry is fighting a USDA plan to limit starchy vegetables at school, "If you kick them out of the school-lunch program, you eliminate the most cost-effective way of delivering potassium and dietary fiber, and you take a chance on whether kids are going to eat other vegetables or just toss them out," said an official with the Alliance for Potato Research and Education. USA TODAY (10/18)  | Reward and motivate your employees with Target GiftCards®
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 | GMA News |  | | | - Stay current with changing landscape of food safety with help of GMA
On Wednesday, Nov. 2, from 1-4 p.m. EDT, join a panel of distinguished food safety litigation experts as they discuss new food safety issues and regulations, including the recent passage of the Food Safety Modernization Act and its implications on food, beverage and consumer product companies during the 2011 Food Litigation Webinar: Focus on Food Safety Law.
Designed to help in-house counsel and litigation managers of manufacturers, restaurants, retailers and distributors stay current with the changing landscape of food safety law, the GMA Food Litigation Webinar will equip you with the information you need to effectively manage risk within your company. For more information on this webinar or to register, click here.
| Government & Food Safety | | | | - Report: Sugar policy costs $4 billion a year
Consumers and businesses using sugar pay an estimated $4 billion more a year because of federal sugar policy that includes price supports and limits on imports, according to a report. "The end result is a U.S. sugar price that's almost twice the world average," write Sens. Jeanne Shaheen, D-N.H., and Mark Kirk, R-Ill., who introduced a bill that would end the system. Politico (Washington, D.C.) (10/17)
| Editor's Note | | | | | SmartQuote | | | |  | Some men have thousands of reasons why they cannot do what they want to, when all they need is one reason why they can."
--Willis R. Whitney,
American chemist  |
| | This SmartBrief was created for cpgbrokers@gmail.com
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- Friday, October 14, 2011
- Thursday, October 13, 2011
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| | | Lead Editor: Rebecca Pollack Scherr
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