 | October 5, 2011 | News for the food, beverage and consumer packaged goods industry |  |  |
- Coca-Cola tops list of world's most valuable brands
Coca-Cola is the most valuable brand in the world, according to an annual Interbrand list that includes IBM, Microsoft, Google, GE, McDonald's, Intel, Apple, Disney and HP. "This year's top 100 best global brands have demonstrated that, despite an erratic economic landscape, they are constantly flexing, evolving and innovating," said Interbrand CEO Jez Frampton. The New Zealand Herald (10/5), USA TODAY/The Associated Press (10/4)       - Ivory floats new campaign, packaging
Procter & Gamble is changing the packaging and launching a campaign for one of its most storied brands, 132-year-old Ivory, the first brand to be mass-marketed by the company. "People know that it is a good product, they know it fulfills certain basic requirements; they know it floats," said an official with research firm Brand Keys. "The bad news is everyone already knows that." The Philadelphia Inquirer/The Associated Press (10/4)  | Are you harnessing the power of standardization to boost your bottom line? Standards and conformance are powerful tools for reducing costs and expanding markets. C-suite executives at major U.S. companies are supporting standardization to save millions and gain a competitive advantage. Shouldn’t you? Visit www.standardsboostbusiness.org. |
 | Trends |  |  | | - GMA voices support for free-trade agreements
GMA is urging Congress to pass legislation on free-trade agreements with Colombia, South Korea and Panama. "We urge Congress to implement these free-trade agreements as soon as possible," said President and CEO Pamela Bailey, who said doing so will "create a level playing field for U.S. products that increase our competitiveness in those countries and help the food, beverage and CPG industry innovate, expand and create new jobs." Supermarket News (10/4) - Food and drinks explore the gender gap
Some foods and drinks are made and marketed specifically for men or just for women. Colio Estate Wines, for example, sells a Girls' Night Out label for women; Dr Pepper introduced Dr Pepper 10 for men; and Mansauce, launched in November 2010, claims to be "the manliest condiment ... ever." The Globe and Mail (Toronto) (10/4)  | Earn 2X rewards points on gasoline purchases with The New Business Gold Rewards Card from American Express OPEN. Designed to earn Membership Rewards® points faster:
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   | The rise of social media has broken the traditional sales and marketing playbooks. Customers are in the driver's seat with more information and buying power than ever, forcing your company to adapt. Has your company made the social leap? Learn how HERE. |
 - Albertsons taps Daymon for sampling and events
Albertsons will add an in-house sampling and events program, A Taste of Albertsons, through a partnership with Daymon Interactions. "Through this approach we are able to work with Albertsons to provide a point of differentiation and a fresh and engaging experience for Albertsons shoppers," said an executive with Daymon, a consumer event marketing firm. Progressive Grocer (10/4) 
- Teens underestimate calorie content in quickservice meals, survey says
A survey of 547 young people ages 11 to 20 found that 80% of them underestimated the calories found in the meals they ordered from quickservice chains. People who ordered meals with 1,000 calories underestimated the content by an average of 350 calories, researchers said at the annual Obesity Society meeting. USA TODAY (10/4)  | Reward and motivate your employees with Target GiftCards®
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 | GMA News | | | | - GMA releases new direct store delivery report
The GMA Direct Store Delivery Committee recently conducted Optimizing the Value of Fully Integrated DSD, a study that benchmarks retailer adoption of practices proven to contribute to improved shelf conditions and examines key measures of shelf conditions.
Findings from this work provide the basis for greater retailer-supplier collaboration by answering two questions: How do we compare and how can we improve?
To download the DSD report, click here.
| Government & Food Safety | | | | - Organic food producers ask FDA to mandate labeling of biotech foods
Advocates and producers of organic foods sent a legal petition to the FDA asking for mandatory labeling of biotech foods in order to avoid misleading consumers and prevent economic fraud. They also unveiled a website that could serve as a venue for consumers to post their comments in support of the cause. A spokeswoman for the FDA said the petition hasn't officially reached the agency and that foods from biotech plants "must meet the same safety and legal standards as foods derived from their non-genetically engineered counterparts." Google/Agence France-Presse (10/4)
| SmartQuote | | | |  | The direct use of force is such a poor solution to any problem, it is generally employed only by small children and large nations."
--David Friedman,
American economist and writer  |
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