  | News about digital retail commerce |  |
- Macy's launches lifestyle blog
Macy's has launched a new online hub called mBlog, aimed at helping position the department store chain as a leader when it comes to fashion and lifestyle news and trends. The site will include tips from company experts as well as Fashionista.com and FoodRepublic.com. Retailing Today (free registration) (10/26)       | John Jantsch invites you to go local
As customers continue to rely on the Web to help them screen local businesses, local businesses must take steps to ensure that they pop to the top of online searches. Duct Tape Marketing's John Jantsch offers strategies for local marketing success in this free white paper from American Express OPEN, How to Win at the Local Marketing Game. Download your free copy now, exclusively for SmartBrief readers. |
 - China's e-commerce focus shifts to B2C
 E-commerce growth in China has shifted from barter between individuals to sites that let companies sell directly to consumers, a boon for companies such as 360buy.com's parent, Jingdong Century Trading. The trend is forcing some players such as Alibaba Group to shift gears and opening up opportunities for both small merchants and large online companies such as search provider Baidu, which haven't focused on e-commerce in the past. The Wall Street Journal (tiered subscription model) (10/27) - Companies flock to China's luxury online retail market: Chinese start-ups, domestic media portals, international retailers and other companies are piling in to the country's online luxury retail sector. Although China is expected to continue to grow, it remains a young, untested market. Some are raising concerns that trouble looms. Forbes (10/26)
 | HSN has a 40% jump in ROAS with Amazon Product Ads
"If you are looking to expand your comparison shopping program and only have $1 to spend, I'd spend it on Product Ads." — Kelly Ground, Online Marketing Manager, HSN. Read more about HSN's success with Amazon Product Ads. |
 - Column: QR codes only work when used properly
Marketers who are writing off QR codes as effective tools probably just need to find smarter ways to use them, writes marketing strategist B.L. Ochman. Efforts ranging from a postage stamp in Croatia that tracks a letter's path and confirms delivery to Hennessy's use of the codes on limited edition cognac bottles show QR codes can work if brands begin with an understanding of what drives consumers to scan them. Advertising Age (tiered subscription model)/DigitalNext blog (10/26)  | Logistics is much more than the movement of goods and services. It's also your pre-game strategy. Before you step on the court, you need the right players running the right plays at the right time. Learn more about those key plays in this free whitepaper from UPS and get in the game of logistics. |
 - Google has spent $1.4 billion to buy 57 companies this year
Google continued an acquisition spree this year that added 57 ventures to the search giant's operations between Jan. 1 and Sept. 30, at a cost of more than $1.4 billion, according to Securities and Exchange Commission filings. The biggest deals included the $676 million April acquisition of ITA Software and the $151 million purchase of restaurant guide provider Zagat in September. eWeek.com (10/27) - Amazon wins patent for gift-card with restrictions
Amazon recently was awarded a patent on gift cards that allow the giver to suggest possible purchases the recipient might like and prevent the user from using the card to buy certain items. The patent would also let givers track what the recipient buys with the card. PC World (10/26)  | Consumer Insights Your Brand Needs to Know: Latest Trends in Behavioral Advertising
Learn what brand managers, advertisers, as well as networks, agencies, and publishers need to know about consumer survey insights into behavioral ad serving, also known as interest-based advertising. Learn more today! |
- Sears pushes local deals with digital ad sites
Sears has rolled out a duo of sites featuring localized ads that promote special deals and discounts on goods at Sears and Kmart stores in a customer's geographical area. The sites, searslocalad.com and kmartlocalad.com, let customers browse local ads by category and check which items are in stock. Members of Sears' loyalty program get a heads up on sale items and will have the opportunity to collect rewards points by using the digital ads. MediaPost Communications/Online Media Daily (10/26)  | Improve Holiday Sales Results with Tools from Akamai!
Now is the perfect time to ensure your website will hold up to the rush of holiday shoppers headed your way. With the challenges facing retailers this holiday shopping season, it's never too soon to focus. Download Akamai's Holiday Toolkit now! |
 | Legislative & Regulatory |  |  | | - Senators prepare online sales tax bill
A bipartisan group of senators is working on an online sales tax bill similar to a measure introduced in the House this month. Both bills would require states to simplify the sales tax collection process for out-of-state merchants, but the House version includes a higher exemption for small businesses. National Journal (10/27) | Shop.org Spotlight | | | | - Replatforming and the content migration challenge
One of the greatest headaches in a replatforming project is content migration, estimated to be a $5 billion annual industry undertaking that often runs into cost and time overruns and can result in a poor customer experience. To avoid this scenario, executives from eClerx outline eight steps to content migration success, from analyzing original content, and defining migration KPIs and user acceptance testing, through actual migration and ongoing training. Learn more. - Shop.org SmartStat: Oct. 27, 2011
 When asked which factor is most important when shopping this holiday season, 41.6% of consumers said sales or price discounts. Source: NRF survey conducted by BIGresearch - How JCPenney, Harrods and Magazine Luiza attract a lifetime of loyalty
Global retailers have to be increasingly nimble to keep up with ever-evolving consumer behaviors. At Retail's BIG Show, Jan. 15-18 in New York City, JCPenney, Harrods and Magazine Luiza -- three retail giants in the U.S., U.K. and Brazil -- will discuss how they quickly adapt to fierce competition, new technology and disruptive business models, while building lifelong relationships with customers. Learn more.
| SmartQuote | | | |  | Reason is, and ought only to be the slave of the passions, and can never pretend to any other office than to serve and obey them."
--David Hume,
Scottish philosopher, economist and historian  |
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