Yoplait paints a house pink for breast cancer awareness

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October 3, 2011 News for the food, beverage and consumer packaged goods industry   Company Watch    Collaboration yields tasty results for Velveeta and Ro-Tel Kraft Foods and ConAgra Foods are partnering on TV, print and digital ads touting Kraft's Velveeta cheese and ConAgra's Ro-Tel canned tomatoes as the ideal combination for dips and other recipes. "In the era of limited resources, it's becoming very important for both of us," said a Ro-Tel executive. "One, because of the bang for the buck, and two, we've been able to get greater investment from both of our companies because of the partnership." Advertising Age (tiered subscription model) (10/3)      Coca-Cola strategy: Be visible and promote all brands Coca-Cola has begun a strategy of pushing all brands and increasing visibility of its products through more displays, in-store signs and outdoor placards. "They are trying to get them into more points of sale, to build auxiliary displays around the store," said a Beverage Digest editor. The Atlanta Journal-Constitution (10/1)      Ocean Spray to bring pop-up restaurant to NYC Ocean Spray will open a one-day restaurant Oct. 18 in New York City, offering 30 invitees the chance to sample appetizers and drinks made with cranberries. The company is creating a 1,500-square-foot bog in Rockefeller Center, and visitors can enter to win a trip to New York and the meal. MediaPost Communications/Marketing Daily (9/30)      John Jantsch shows you how to win at the local marketing game. John Jantsch of Duct Tape Marketing gives five strategies for helping any local business to stand out online in this exclusive offer to SmartBrief readers. Download your free white paper from American Express OPEN, How to Win at the Local Marketing Game.   Trends    Yoplait paints a house pink for breast cancer awareness Companies are finding ways to stand out during National Breast Cancer Awareness Month. Yoplait painted a woman's house pink to draw attention to its "Save Lids to Save Lives" campaign, unveiling the result on Facebook in live video. MediaPost Communications/Marketing Daily (9/30)      White Paper: The Cloud Drives Huge Time to Market Cost Savings The results are in—IDC interviewed 10 companies that developed custom apps on Force.com and ran them for at least 1 year. See how Force.com helped them achieve an average 3-month payback and 721% ROI. Download now.   Advertising & Marketing    Ford joins General Mills Box Tops program General Mills has signed on Ford Motor Co. as its first automotive partnership in its 15-year-old Box Tops for Education program. Customers can earn money for schools by buying a Ford, seeing Ford videos online or requesting Ford brochures. Advertising Age (tiered subscription model) (10/3)      Mike's Hard Lemonade goes social for Halloween Mike's Hard Lemonade has launched a Halloween campaign called "Keep the Party Screaming," which includes a Facebook application that lets users "zombify" their photos. "On Facebook, we've really been able to create the appropriate social environment for people to engage with Mike's. It's a powerful platform for creating natural occasions for the brand year-round," said Rich Lent of AgencyNet, which created the campaign. MediaPost Communications/Marketing Daily (9/30)      Dierbergs and Budweiser unleash promo for animal rescue Dierbergs Markets partnered with Budweiser on a promotion that ran through August and raised $24,846 for Stray Rescue of St. Louis. Dierbergs customers could contribute at checkout, while Budweiser donated $1 for every 30-pack sold at a Dierbergs store. Progressive Grocer (9/30)      White Paper: The Sustainability Advantage in CPG — Accelerating Success with Eco-Design. Learn how CPG manufacturers, private label providers and retailers can gain valuable time and a competitive edge by developing and executing a cohesive sustainability strategy across the enterprise, leveraging PLM. Download it now.   Retail Spotlight    Fresh & Easy uncorks more wine choices Fresh & Easy Neighborhood Market sells 450 kinds of wine, including 170 that are exclusive to the retailer. The company expanded its Big Kahuna line that costs less than $3 per bottle. "Having strong partnerships with local wineries helps us to create these high-quality, award-winning wines that are exclusively offered at Fresh & Easy," said an executive. Convenience Store News (9/30)      Logistics is much more than the movement of goods and services. It's also your pre-game strategy. Before you step on the court, you need the right players running the right plays at the right time. Learn more about those key plays in this free whitepaper from UPS and get in the game of logistics.   Hot Topics  Top five news stories selected by GMA SmartBrief readers in the past week. Kraft's Rosenfeld named most powerful woman in business (Chicago Sun-Times) Research examines millennials' brand preferences (Convenience Store News) Nestle taps Wal-Mart executive as CFO (Bloomberg) Powdered beverage sticks are causing a stir (Supermarket News) Fiber One bakes up brownie ads with Cheech and Chong (ClickZ) Results based on number of times each story was clicked by readers.   Sponsored Content    Small Business Snapshot: Bank Of America Debit Fees May Be Good For SB Katie Morell Top 10 Steps To Reclaim Your Life From Distraction Guy Kawasaki 7 Tips From CEOs On How To Eat Uncertainty For Lunch Marc Figueroa Pass It On: 5 Ways To Create Compelling Content Rick Jensen What Matters Most: Business (Part II) John Mariotti Most Popular Headlines from Last Week 8 Tips On How To "Fake It Till You Make It" Shira Levine The 5 Steps To Managing A Disgruntled Employee Mike Michalowicz 2 Social Networks That Will Help You Meet People TJ McCue Results based on number of times each story was clicked by readers.   Health & Wellness  Fast eaters face higher diabetes risk, researchers say People who eat quickly are twice as likely to develop pre-diabetes compared with those who eat at a moderate speed, Japanese researchers said. However, the increased risk is not seen in people with other eating patterns, such as snacking and late-night eating. The Daily Mail (London) (10/1), Yahoo!/Asian News International (10/2)      Easy lunchroom changes get students to make healthier choices Placing fruit in a colorful bowl and prominently displaying it increased school-lunch sales of fruit by 104%, according to researchers with the Smarter Lunchrooms Movement at Cornell University. The Cornell team was led by professor Brian Wansink and was supported by White House chef Sam Kass and the federal "Let's Move" campaign. They studied school-lunchroom designs and suggested low-cost changes that encourage students to choose healthy foods. United Press International (9/29)      The Buzz(CORPORATE ANNOUNCEMENTS) BAMA Gruppen AS Names Dole Food Company 2011 International Supplier of the Year Interested in learning more about advertising with SmartBrief? Click here for detailed industry information and media kits.    GMA News  GMA joins panel at Category Management Conference On Oct. 25-27 in Atlanta, join GMA Executive Vice President Denny Belcastro and representatives from NACS, NACDS and FMI in the opening session "Leakage and Multi-Channel Retailing" at the 2011 annual Category Management Conference. During this conference, key thought leaders from top CPG manufacturers and retailers will meet in a format that will promote interactivity and leverage communication with trade partners through industry panels, boardroom discussions, solution partner demos, training workshops, and case study sessions. For more information, contact conference content director Diane Milanese, (937) 492-0300.      Learn more about GMA -> About GMA  |  Issues and Policy  |  Newsroom  |  Events  |  Research and Tools   Government & Food Safety  Listeria concern prompts California firm to recall lettuce California's True Leaf Farms initiated a voluntary recall of 90 cartons of chopped romaine lettuce because of possible listeria contamination. There has been no report of illness associated with the recall. An FDA spokesman said this listeria concern is not linked to an outbreak caused by tainted cantaloupe. Reuters (9/30)      FDA unveils Retail Food Safety Action Plan The FDA introduced a plan calling for additional food-safety requirements and personnel training at schools and retail locations. Among changes to the existing Food Code, the Retail Food Safety Action Plan calls for hiring food-protection managers. FoodSafetyNews.com (10/3)      Position Title Company Name Location Chief Marketing Counsel Hill's Pet Nutrition / Colgate-Palmolive Topeka, KS Manager, Nutrition Product Innovation & Development McDonald's Corporation Oak Brook, IL Click here to view more job listings.   SmartQuote  The man who trims himself to suit everybody will soon whittle himself away." --Charles Schwab, American businessman          This SmartBrief was created for cpgbrokers@gmail.com   Subscriber Tools       Update account information | Change e-mail address | Unsubscribe | Print friendly format | Web version | Search past news | Archive | Privacy policy Advertise Associate Publisher, Food Service:  Chris Warne (212) 450-7970 Download Media Kit Job Board:  Jackie Basso (202) 407-7871   Read more at SmartBrief.com A powerful website for SmartBrief readers including: Industry Home Readers' Choice Search Archive Who's Hiring? 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