| October 21, 2011 | News for the food, beverage and consumer packaged goods industry |  |  |
- ConAgra, Tyson in group vowing more veteran hires
Tyson Foods and ConAgra are among a group of 270 companies that have vowed to hire 25,000 military veterans and spouses by the end of 2013. The pledge from companies in the American Logistics Association, which supply military commissaries, drew praise from President Barack Obama, who is proposing tax credits as high as $9,600 to companies that hire veterans who are disabled or have been unemployed more than six months. Bloomberg (10/19)       - SUPERVALU and Giant Eagle join Campbell's rewards program
Campbell Soup's E-Labels for Education program, which gives points that can be redeemed for school items, is available at SUPERVALU and Giant Eagle. Shoppers choose a school to receive the award and enter their loyalty-card number, and points are awarded automatically with qualifying Campbell purchases. Supermarket News (10/20) - Monsanto is getting into the produce-seed market
Monsanto is entering the produce-seed market and building a new seed line to rival its soybean business in the coming years. The company plans to design better vegetables to help farmers grow plants with improved taste and yields while using fewer resources. Los Angeles Times (10/20)  | Get to know the company ranked #1 Retailer Agency by Promo magazine. Integrated Marketing focuses on what our clients care about most: influencing buyer behavior and driving sales. After all, the point is purchase. We offer a number of services, including shopper marketing, experiential marketing and much more. Visit us at inmarketingservices.com. | - GMA defends Facts Up Front labeling system
In response to a report from the Institute of Medicine that calls for an easy-to-use rating system based on points, GMA is defending its Facts Up Front nutrition-labeling system. GMA said: "Consumers have told us that they want simple and easy-to-use information, and that they should be trusted to make decisions for themselves and their families. The most effective programs are those that consumers embrace, and consumers have said repeatedly that they want to make their own judgments, rather than have government tell them what they should and should not eat. That is the guiding principle of Facts Up Front, and why we have concerns about the untested, interpretive approach suggested by the IOM committee." Progressive Grocer (10/20), Drug Store News (10/20) - IOM pushes for new nutrition labels using star markers: The Institute of Medicine has proposed using a simplified label on the front of food items that would display the calorie content per serving and zero to three stars to indicate the healthfulness of the food. The stars would be based on added sugars, sodium and saturated or trans fats. The New York Times (tiered subscription model) (10/20), Bloomberg (10/20)
  | The rise of social media has broken the traditional sales and marketing playbooks. Customers are in the driver's seat with more information and buying power than ever, forcing your company to adapt. Has your company made the social leap? Learn how HERE. |
  | Mintel finds consumers aren't looking for HFCS.
Only 4 percent of consumers are looking to reduce or avoid high fructose corn syrup (HFCS), according to newly released study findings by Mintel Research Consultancy. Over 2,000 consumers were surveyed on sweeteners, with some surprising results. Visit CornNaturally.com/Mintel for details. |
- CDC report finds Americans are not cutting back on salt
A CDC report found that most Americans who should reduce sodium intake for better health are not doing so, which means the U.S. needs new population-based strategies and additional public-health efforts to bring people in line with 2010 dietary guidelines. Researchers said 75% of sodium intake in a typical diet comes from salt added during food processing or meal preparation at restaurants. HealthDay News (10/20)  | GREAT HAPPENS IN threes AT HYATT.
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  | GMA News |  |  | | - Registration for new microbial control webinar
Environmental monitoring (EM) programs were developed to help evaluate the effectiveness of sanitation practices, detect potential microbial pathogen harborage sites and most importantly, guide and verify effectiveness of corrective actions.
On Tuesday, Nov. 15, join GMA expert Warren Stone for the What's in Your Plant? Measuring Microbial Control Effectiveness webinar that will explain how state-of-the-art environmental monitoring provisions complement the U.S. Food and Drug Administration's current Good Manufacturing Practices. Learn the importance of measuring and managing the overall effectiveness of microbiological controls through examples focused on challenges like salmonella in low-moisture foods and the benefits and components of a comprehensive EM program. For more information or to register, click here.
| Government & Food Safety | | | | - Bagged salad recalled on salmonella concerns
Taylor Farms Retail of Salinas, Calif., has voluntarily recalled 3,265 cases of bagged salad blends on salmonella concerns. No illnesses have been reported because of the salads, sold under the brand names Fresh Selections, HEB, Marketside and Taylor Farms. USA TODAY (10/20)
| Editor's Note | | | | | SmartQuote | | | |  | Never refuse any advance of friendship, for if nine out of ten bring you nothing, one alone may repay you."
--Claudine Guérin de Tencin,
French socialite and author  |
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