| October 27, 2011 | News for the food, beverage and consumer packaged goods industry |  |  |
| Company Watch |  |  | | - Cargill CEO has seen his company grow influential, global
Greg Page, who joined Cargill in 1974 and has been chairman and CEO since 2007, helms a company with revenues of $119.5 billion in the past fiscal year. This article captures the scope of the company's reach and influence, from its ingredients business to its partnership that led to exporting cocoa from Vietnam. CNNMoney.com/Fortune (10/27)       - Cargill taps Chef Pepin to promote Rumba: Cargill is promoting its Rumba meat brand in partnership with Chef Pepin, the Hispanic celebrity chef. "My priority is to preserve and broaden mass appeal for Latin cuisine and culture by making our traditional dishes easy, affordable, delicious and healthier," said Pepin, who created recipes with Rumba products and is promoting a sweepstakes with a $10,000 grand prize. Progressive Grocer (10/26)
- Nestle brings healthy lessons to Nigeria
 A Nestle program in Nigeria has trained about 500 teachers in 25 schools, providing information to help children eat a nutritious diet. Other companies were encouraged to follow Nestle's lead in promoting healthy lifestyles. Nigerian Tribune (10/26)  | Learn about shopper’s love affair with digital tactics
Since its introduction in 1991, e-Commerce has grown to a multi-billion dollar sales channel. In fact, by 2015, as many as 90% of shoppers ages 14+ will shop online. Integrated Marketing would like to show you the implications of building a strong e-commerce business. Click here for a detailed overview of eCommerce | - GMA responds to food safety report
A report in the journal Food Science and Food Safety says about 3,000 ingredients since the 1960s have been classified as safe without government involvement. GMA said the food industry only classifies ingredients as safe after strict testing, and GMA's Chief Science Officer Leon Bruner said, "We are completely comfortable with increasingly the transparency or the visibility of ingredients that go through the process." Yahoo!/The Associated Press (10/26)   | As eCommerce has grown to represent a significant percentage of retail sales and profits, merchants should consider payment strategies that can enhance their online services, open new markets and protect the bottom line. Download this free white paper to learn more. |
 - YouTube can play a role in brand building
Lucas Watson, vice president of online video global sales for YouTube, said marketers should devote more of their advertising budgets to the online video site. Watson previously worked at Procter & Gamble. The CPG industry hasn't been an early adopter of online video advertising, but P&G brand Old Spice last year released video ads that were a viral hit. Business Standard (India) (10/27)  | The rise of social media has broken the traditional sales and marketing playbooks. Customers are in the driver's seat with more information and buying power than ever, forcing your company to adapt. Has your company made the social leap? Learn how HERE. |
 - Michelle Obama visits Walgreens in Chicago
First lady Michelle Obama, in Chicago to promote her "Let's Move!" program, toured a Walgreens store in a previously underserved Chicago neighborhood with Chicago Mayor Rahm Emanuel. The store is one of 12 Walgreen locations in Chicago that expanded fresh-food offerings to meet neighborhood needs. Chain Drug Review (10/26)  | Logistics is much more than the movement of goods and services. It's also your pre-game strategy. Before you step on the court, you need the right players running the right plays at the right time. Learn more about those key plays in this free whitepaper from UPS and get in the game of logistics. |
| Health & Wellness | | | | - Disrupted hormones play a role in weight regain among dieters
Hunger-inducing hormones such as ghrelin remained at an altered level one year after patients lost weight due to dieting, according to a study in the the New England Journal of Medicine. The researchers said these biological changes may explain why maintaining weight loss is so difficult. Health.com (10/26) | GMA News | | | | - Registration for new microbial control webinar now available
Environmental monitoring (EM) programs were developed to help evaluate the effectiveness of sanitation practices, detect potential microbial pathogen harborage sites and most importantly, guide and verify effectiveness of corrective actions.
On Tuesday, Nov. 15, join GMA expert Warren Stone for the What's in Your Plant? Measuring Microbial Control Effectiveness webinar that will explain how state-of-the-art environmental monitoring provisions complement the U.S. Food and Drug Administration's current Good Manufacturing Practices. Learn the importance of measuring and managing the overall effectiveness of microbiological controls through examples focused on challenges like salmonella in low-moisture foods and the benefits and components of a comprehensive EM program. For more information or to register, click here.
| Government & Food Safety | | | |
| SmartQuote | | | |  | Reason is, and ought only to be the slave of the passions, and can never pretend to any other office than to serve and obey them."
--David Hume,
Scottish philosopher, economist and historian  |
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At the National Journal Healthy Food, Healthy Planet summit on Wednesday, representatives from the Barilla Center for Food and Nutrition discussed the complexity of finding a solution to world food needs. The answer will come from collaboration among economists, scientists, sociologists, environmentalists and others, said Barilla External Relations Director Luca Virginio. 
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