| October 11, 2011 | News for the food, beverage and consumer packaged goods industry |  |  |
- Dole campaign bags more salad buyers
Dole freshened its campaign for bagged salads by educating shoppers about the flavors and textures of different greens and encouraging them to try new recipes and ideas. Its new "Find Your Inspiration" campaign, which includes a sweepstakes and smartphone application, encourages customers "to think about their salads before they get in the kitchen," an executive said. Supermarket News (10/10)        | All natural sweetness? Zero calories? From real fruit? YES! Introducing PUREFRUIT™ Monk Fruit Extract, the zero-calorie, great tasting, all natural sweetness harvested from monk fruit! Learn more about this revolutionary ingredient. Download the insight report, "The PUREFRUIT™ Revolution" and visit www.purefruit.com.
DOWNLOAD REPORT | | Trends |  |  | | - Food marketer goal: Get on the shopping list
With a recent Packaged Facts survey showing most grocery purchases are planned in advance, food marketers are working to make sure they are on shopping lists. Campbell Soup plans to put ads on milk cartons so potential buyers see them regularly; General Mills is offering online recipes with coupons to woo customers as they are planning their meals. MarketWatch (10/5)  | Introducing The New Business Gold Rewards Card from American Express OPEN. Designed to earn Membership Rewards® points faster:
• For a limited time, 50K bonus points when you spend $10K your first 5 months
• 3X points on airfare
• 2X points on advertising, gasoline, and shipping
• 1X points on everything else
LEARN MORE & APPLY |
  | Corporate Social Responsibility | |  | | |  | - Green branding is here to stay, report says
Environmental branding will be the norm by 2020, according to a report produced jointly by Sainsbury's, Unilever and Forum for the Future. The report argues that companies need to do a better job of pitching eco-products as "not just better for the environment, but healthier, cheaper and longer-lasting," said Sally Uren of Forum for the Future. BusinessGreen (U.K.) (10/10)  - FTC: Don't include teens in food-marketing rules
The Federal Trade Commission reviewed food-marketing proposals and recommended that the guidelines apply only to children 11 and younger. An FTC official said the guidelines should not apply to sponsorship of sporting events and that the law "cannot ask more of food marketers than they can reasonably deliver if we expect their continued cooperation in this effort." Broadcasting & Cable (10/10) - Dr Pepper 10 campaign takes a manly approach
Dr Pepper Snapple Group has launched a campaign for its 10-calorie Dr Pepper 10 specifically for men, with one TV ad showing what appears to be a scene from a gritty action movie, with a man saying, "this is our movie and this is our soda." Though it's not the first lower-calorie drink intended for men, it's the first to be so brazen about it, with a Facebook page that's for men only. The Washington Post/The Associated Press (10/10) - Welch's Grape looks to hook moms with low-key campaign
Welch's previous campaign for its 100% grape juice products was heavy with scientific data about the antioxidant benefits of the drinks' Concord grapes. Highly successful with the healthy set, the brand is taking a new, simplified and more emotive marketing tack as it looks to attract moms looking to buy a tasty, healthful juice for their families. The campaign focuses on the fact that the juices have no added sugar and are made with grapes grown on family farms. MediaPost Communications/Marketing Daily (10/10)  | Let Social Media Find Your Staff For You
Give your hiring managers fast, easy access to quality employees by pairing social media with automated recruitment solutions that use Web 2.0 functionality. Download the white paper Automating Social Recruiting for Better Hiring and see how 85 percent of best-in-class companies save money with automation. |
 - Smartphone technology comes to the supermarket aisle
Supermarkets and grocery-delivery services are adding smartphone applications and quick-response codes to make shopping easier, boost customer loyalty and perhaps reduce labor costs. Ahold USA is piloting a system at three Stop & Shop Supermarket stores that lets customers scan items as they shop and receive targeted coupons and specials. Meanwhile, Peapod and FreshDirect said about 10% of their orders come through mobile devices. The Wall Street Journal (tiered subscription model) (10/11)  | Are you harnessing the power of standardization to boost your bottom line? Standards and conformance are powerful tools for reducing costs and expanding markets. C-suite executives at major U.S. companies are supporting standardization to save millions and gain a competitive advantage. Shouldn’t you? Visit www.standardsboostbusiness.org. |
| Health & Wellness | | | | - Substituting no-cal beverages aids in weight loss, study shows
Overweight or obese people who drink water or diet beverages in place of at least two caloric drinks each day are more likely to lose 5% of their body weight compared with those told only to make healthy choices, University of North Carolina researchers said. A study found that people who substituted water saw more improvement in blood pressure and fasting glucose than the control group. MedPage Today (free registration) (10/7) - Slightly higher death rates found in women taking multivitamins
 Among 39,000 older women in the Iowa Women's Health Study, a slightly higher mortality rate has been found for those who took multivitamins. Researchers reported in the Archives of Internal Medicine that only calcium supplements were connected to lower risk of dying over 19 years of follow-up. "There is very little evidence showing that common dietary supplements would be beneficial in prevention of major chronic diseases," a researcher said. Reuters (10/10)  | |  | | The Buzz(CORPORATE ANNOUNCEMENTS)
 | | | Interested in learning more about advertising with SmartBrief? Click here for detailed industry information and media kits.  | | |  | |  |
| GMA News | | | | - When will companies actually have to change their nutrition labels?
The Food and Drug Administration is expected to publish an extensive proposed rule that would reform the Nutrition Facts label and related labeling rules.
In preparation for the change, GMA experts have formulated the Get Smart: What's Coming in Nutrition Labeling webinar to outline the anticipated scope of this rulemaking in order to prepare food companies for the coming changes likely to affect all food labels, including:
- Proposed new Daily Values
- Required additional nutrient declarations
- Change currently required declarations to voluntary
- Create adjustments to nutrition label formats
- Regulate some nutrition-related claims
Get the information you need to stay ahead of the game on food labeling by clicking here now.
| SmartQuote | | | |  | The reasonable man adapts himself to the world; the unreasonable one persists in trying to adapt the world to himself. Therefore, all progress depends on the unreasonable man."
--George Bernard Shaw,
Irish playwright  |
| | This SmartBrief was created for cpgbrokers@gmail.com
| | | Read more at SmartBrief.com | | A powerful website for SmartBrief readers including: | | | | | | | | | | Recent GMA SmartBrief Issues: - Monday, October 10, 2011
- Friday, October 07, 2011
- Thursday, October 06, 2011
- Wednesday, October 05, 2011
- Tuesday, October 04, 2011
| | | Lead Editor: Rebecca Pollack Scherr
Mailing Address:
SmartBrief, Inc.®, 1100 H ST NW, Suite 1000, Washington, DC 20005 | | | | | | © 1999-2011 SmartBrief, Inc.® Legal Information |
|
No comments:
Post a Comment
Please comment thoughtfully CPG Brokers, your best resource to optimize your in store self exposure and maximize sku distribution.