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  - Survey: Shoppers turn to the web more often
U.S. consumers are shopping online more often than they did a year ago, according to a new Javelin study. The survey of 2,300 consumers found 34% said they had made an online purchase within the past seven days, compared to 30% last year and 27% in 2009. Meanwhile, 77% said they shopped online during the past 90 days, compared to 68% two years ago. InternetRetailer.com (10/11)       | Move beyond credit risk defense. Gain the power to grow with BusinessIQ℠. For a limited time, you can see the benefits of Experian business information for yourself with a 30 day free trial* of our commercial credit reports and scores – with no strings attached. |
 - M-commerce is much more than tapping a phone to pay, AmEx says
Near field communication technology could become the industry standard for mobile payments, but the m-commerce arena is much bigger than just giving shoppers the ability to pay using their smartphones, said Dan Schulman, American Express group president of enterprise growth. "There's no longer a difference between online commerce and offline -- with my smartphone, I can have exactly the same information overlay in front of me as on the desktop," Schulman said. FierceWireless (10/12) - Column: The importance of keeping QR codes in perspective
QR codes can prove useful in an arsenal of digital marketing tools, but marketers must take care not to see them as the be-all and end-all, writes Get It CEO Chris Tanner. QR campaigns should be used in conjunction with an SMS call-to-action that gives those who don't scan the option of texting. Marketers should also carefully monitor the results of a variety of campaigns to gauge whether QR codes work for them, he advises. iMedia Connection (10/14)  | Let Social Media Find Your Staff For You
Give your hiring managers fast, easy access to quality employees by pairing social media with automated recruitment solutions that use Web 2.0 functionality. Download the white paper Automating Social Recruiting for Better Hiring and see how 85 percent of best-in-class companies save money with automation. |
 - Zoomingo app points shoppers to in-store sales
A new mobile application compiles data from more than 70,000 stores across the country and repackages it for local consumption by Android and iPhone users looking for in-store sales on fashions, accessories and beauty and home products. Zoomingo includes data from a host of national brick-and-mortar merchants including Nordstrom, Macy's and Target. TechCrunch (10/12) - Taobao to introduce standards to China's e-commerce market
Millions of online stores in China cater to consumers, but product quality remains a concern. Taobao is seeking to bring some order to the market by introducing regulations to its online marketplace and improving its management system. "We hope to use this plan to spur businesses who fail to meet our standard and encourage them to conduct self-inspections to improve their services. Otherwise, they will be deserted by the market," said Zhang Yong, president of Taobao. China Daily (Beijing) (10/12) - Backcountry.com to create 200 jobs in Virginia
Online retailer Backcountry.com will create about 200 new jobs when it opens a second fulfillment center next summer. The Utah-based company's new center in Christiansburg, Va., will help the outdoor-gear company fulfill orders more quickly in the eastern U.S., said CEO Jill Layfield. InternetRetailer.com (10/12)  | Enterprise Resource Planning automates many aspects of an organization's operations, cascading across traditional boundaries of operations, finance, manufacturing and more. As such, changes in the ERP market can cause a ripple effect in your business. Get ahead of the changing tide and trends by downloading this free whitepaper. |
- Digital ads boost in-store purchases, report says
Digital display ads of consumer packaged goods increase in-store sales 21%, and ads targeting specific purchases boost sales 42%, according to a report from dunnhumbyUSA and comScore. "It's now clear that online ad campaigns should be an integral part of any CPG marketer's integrated communications strategy," said comScore Chairman Gian Fulgoni. BizReport (10/12), CandyAndSnackToday.com (10/13)  | Improve Holiday Sales Results with Tools from Akamai!
Now is the perfect time to ensure your website will hold up to the rush of holiday shoppers headed your way. With the challenges facing retailers this holiday shopping season, it's never to soon to focus. Download Akamai's Holiday Toolkit now! |
 | Legislative & Regulatory | | | | - House bill would let states collect tax on online sales
A bill introduced by Reps. Steve Womack, R-Ark., and Jackie Speier, D-Calif., would let states require online retailers to collect sales tax, even if the company has no physical presence in that state. The bill would require states to simplify the sales tax system by creating a single tax rate and establishing uniform guidelines for which goods are taxable. National Journal (10/13)  | |  | | The Buzz(CORPORATE ANNOUNCEMENTS)
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| Shop.org Spotlight | | | | - 7 ways to leverage social commerce on your site
If Facebook is primarily a complementary sales channel and a branding and engagement tool, how should retailers invest in social media for maximum ROI? In a recent addition to the Shop.org white paper library, executives from Janrain outline the seven most important ways for retailers to leverage Facebook and social commerce to grow conversions and sales: ratings and reviews, social identities, social sharing, incorporating friends and social graphs, social ads and use of credits. Download the white paper. - Attending Shop.org's First Look Track? Register by Oct. 15 and save $350
New this year, Retail's BIG Show will play host to the Shop.org First Look Track. The Shop.org team is planning two full days of content focusing on all things digital with a special focus on what's next in the space. With more than 22,000 attendees, more than 500 solution providers, and over 250 of the industry's best speakers, don't miss out on NRF's Annual Convention and EXPO, Jan. 15-18 in New York City. Register by the Oct. 15 early deadline and save $350. Learn more.
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