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  | News about digital retail commerce |  |
- Retailers look forward to "social verbs" on Facebook
Facebook and eBay-owned GSI Commerce are getting ready to launch new "want" and "own" buttons that will let users of the social network share the items they love and/or pine for with friends, along with links to the merchants that sell them. Retailers eager to implement the new "social verbs" include GSI's 180 major clients such as American Eagle Outfitters, Dick's Sporting Goods and Bath & Body Works. ClickZ (10/13)       - Report: Canadians spent $15 billion online last year
Canadian consumers spent about $15 billion shopping online last year, and 51% of Canadian web users shopped online, according to a new government report. The majority of shoppers spent their money with Canadian merchants, but 60% said they had bought products and services from U.S. e-commerce companies, and 18% bought from sites in other countries. InternetRetailer.com (10/13)  | Move beyond credit risk defense. Gain the power to grow with BusinessIQ℠. For a limited time, you can see the benefits of Experian business information for yourself with a 30 day free trial* of our commercial credit reports and scores – with no strings attached. |
 - Column: 5 tips to boost online holiday sales
U.S. retailers reaped 19% of their annual sales in November and December last year, according to NRF data, but online retailers looking to beat rivals and make the most of the season should be starting their campaigns now, columnist Armando Roggio advises. Other holiday tips include advertising and selling on Amazon, offering gift cards and using video to show off your products. Practical eCommerce (10/13) - Study: 40% of mobile-device owners use item while watching TV
About 40% of Americans who own a mobile device use it while watching television, and the majority are checking e-mail, according to a Nielsen survey. Searching on subject matter unrelated to TV programming is the second-highest-rated activity, while 20% said they look up ad-related information. Chicago Tribune (10/13)  | Power your connections and turn fans and into real connections when you run technology powered by Buddy Media. Now learn how to drive results with your social posting. Download Buddy Media's free guide for Successful Retail Social Posting |
 | Companies in the News |  |  | | - ShopNBC.com takes shopping TV to smartphones
ShopNBC.com has created a streaming service that lets iPhone and Android users watch live shopping television on their smartphones. The TV and online retailer also said it plans to roll out an iPad application tied to one of its "key merchandise categories." InternetRetailer.com (10/13) - Taobao feels vendor backlash after raising fees
Small and midsize companies that sell on China's Taobao Mall staged two online riots since the marketplace significantly increased its commission rate and premium fees. The company said the change is meant to fight fraud, but merchants said it's a way to squeeze them out. Many retaliated by placing big orders with larger rivals, then canceling them, and posting negative comments about the companies. China Daily (Beijing) (10/13)  | |  | | The Buzz(CORPORATE ANNOUNCEMENTS)
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 | Legislative & Regulatory | | | | - The Hill names NRF's David French as a top lobbyist
The Hill named NRF's chief lobbyist David French to a list of top lobbyists. Among his key issues is the push for an examination of an Internet sales tax as brick-and-mortar merchants try to even the playing field in the age of e-commerce. The Hill (10/12) | Shop.org Spotlight | | | | - Digital retail discussions, promotions and job listings -- all in one!
More than 6,200 digital retail professionals are connected to Shop.org through LinkedIn. Join discussions, promote a service or product or find a job through the Shop.org Community page. Learn more. - 3 ways to convert browsers into confident buyers
Potential online customers have found you through search. Now what? Attracting customers and converting them into confident buyers are two sides of the same coin. In a recent addition to the Shop.org white paper library, McAfee's Sam Rastogi shares three must-haves for converting those browsers into confident buyers -- trustmarks, clarity and user-generated content. Learn more.
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The average 2010 online marketing budget for multichannel retailers was $7.3 million. Source: 
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