 | News about digital retail commerce |  |
- YouTube aims to make inroads in online retail
YouTube plans to launch an online store where record labels and musicians can sell concert tickets, T-shirts, songs and other branded items. The Google-owned video streaming site is working on deals with retailers including Apple and Amazon to provide goods for the store, which will be called YouTube Merch. InternetRetailer.com (10/17)       | Don’t miss your chance, for a limited time only, to hear exclusively from a leading industry analyst on agile commerce. In this free on demand webinar featuring Brian K. Walker of Forrester Research, Inc. you will walk away with insights into how your commerce platform plays the central role in realizing the full potential of innovative commerce. | - Flash-sale sites vie for shrinking inventory
Flash-sale sites including Gilt Groupe and Rue La La made a name for themselves and spawned a host of imitators during the downturn, with deep discounts on big inventories of unsold fashions. Now the sites are finding less available merchandise, which means they need to find new sources and pay more for the goods. Reuters (10/17)  | Privacy & Online Behavioral Advertising: What's Next?
Join a thought-provoking discussion with the FTC, Forbes.com, DAA, and TRUSTe focusing on how pieces of the privacy puzzle — self-regulation, browser features, Do Not Track, legislation and enforcement — fit together and their implications. A must-attend event for advertisers and compliance leads. Learn more |
 | New Media & Technology |  |  | | - Social media reviews influence buying decisions
Sixty percent of consumers who research products online said they learned about a specific brand or retailer through a social networking site, according to Nielsen/McKinsey's NM Incite. Social media users value consumer-generated reviews most highly, followed by recommendations from friends and family, and 60% write their own reviews, the researchers found. "What is really surprising is not how many people are reading consumer-generated reviews today, but the vast swaths of people who are actively creating such content," said Radha Subramanyam, NM Incite's senior vice president of media and advertising analytics. MediaPost Communications/Marketing Daily (10/14) - Column: 5 lessons from Amazon's site redesign
Cleaner lines, less clutter and a more prominent search feature make it easier for visitors to Amazon's redesigned website to find what they're looking for, writes columnist Armando Roggio. "Other online retailers can take lessons from Amazon's design choices, and improve their own sites," writes Roggio. Practical eCommerce (10/17) - Who's still standing as daily deal dust settles?
Groupon's success sparked a host of daily deal imitators, including LivingSocial, which has seen similar success. However, a slew of other imitators have found limited success or have been acquired. Some, including Bloomspot, Gilt City and Travelzoo Local Deals, have found success in specific niches. Meanwhile, others such as Scoop St. and We Give to Get have fallen by the wayside. Adweek (10/17)  | Fly a lot? Earn 3X rewards points on airline purchases with The New Business Gold Rewards Card from American Express OPEN. Designed to earn Membership Rewards® points faster:
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  - EBay CEO predicts $3.5 billion in mobile PayPal payments
The head of eBay on Monday raised his forecast for PayPal, saying the online payment system will take in $3.5 billion this year from mobile devices, which is up from an earlier prediction of $3 billion. CEO John Donahoe told an Internet conference that retailers must catch up to consumer desires to use mobile devices for their shopping experiences. He said "retailers need help" to exploit mobile technologies. Reuters (10/17), ZDNet/Between the Lines blog (10/17) - Newegg and O.co prevail in patent case
Online retailers Newegg and O.co won a patent-infringement case brought by Alcatel-Lucent USA, which had a patent related to text boxes and drop-down menus invalidated. A jury found the patent, one of three at issue, "anticipated and obvious." TWICE (10/17)  | Move beyond credit risk defense. Gain the power to grow with BusinessIQ℠. For a limited time, you can see the benefits of Experian business information for yourself with a 30 day free trial* of our commercial credit reports and scores – with no strings attached. |
- Social networks are starting to show the money
Social-network advertising is set to grow up, according to this article. More and better metrics, a new emphasis on transforming ordinary user content into ads, less clutter on the sites to draw more attention to brand messages and the growing popularity of sites other than Facebook will lead to larger social media advertising budgets. Adweek (10/17)  | GREAT HAPPENS IN threes AT HYATT.
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  | Shop.org Spotlight | | | | - Retail's BIG Show stays fresh by adding Shop.org's First Look track
If you thought last year's Annual Convention was big, just wait. In a Q-n-A on Retail's BIG Blog, NRF Senior Vice President of Conferences Susan Newman shares which retail heavyweights will be in attendance (CEOs of The Container Store and Whole Foods, in addition to President Bill Clinton), what types of revolutionary technology will be previewed at the event, and which speakers are already created big buzz in the industry. Read more. - Lessons learned: How to attract the new social, mobile, local shopper
The battle for the social, mobile and local shopper is heating up, and retailers must master these technologies or risk lost traffic and fierce competition from other brands. In an Oct. 20 STORES Knowledge series webinar, David Bruno, director of commerce studies for RedPrairie, will share how these rapidly evolving technologies are changing consumers' daily lives as well as lessons learned from early adopters who have engaged the new savvy shopper. Learn more.
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