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| News about digital retail commerce |  |
 | Always wanted people to “Like” you?
Venda can help you engage your customers through multiple social media outlets, such as Facebook and Twitter, maintain a strong following through personalized loyalty programs, and gain fan feedback via product reviews. Visit or call to learn about incentives for upgrading to Venda for social commerce advancements. | - Farmers markets struggle to find a home on the web
Farmers markets and food cooperatives have grown more popular as consumers become increasingly interested in eating local, and many have added online markets aimed at competing with grocery chains. The attempts vary from individual farmers interacting directly with consumers to third-party sellers that never mention growers by name. But most are still struggling to find their niche, experts say. National Public Radio/The Salt blog (10/14)      - Hackers threaten security of online shopping
Hackers are working to find ways around the Secure Sockets Layer encryption that consumers count on to keep their data secure when they're shopping and banking online, security specialists say. Hackers recently found ways to break into two different certificate-issuing companies and issue fraudulent certificates. The Washington Times (10/17)  | John Jantsch invites you to go local
As customers continue to rely on the Web to help them screen local businesses, local businesses must take steps to ensure that they pop to the top of online searches. Duct Tape Marketing's John Jantsch offers strategies for local marketing success in this free white paper from American Express OPEN, How to Win at the Local Marketing Game. Download your free copy now, exclusively for SmartBrief readers. |
 - Column: 5 reasons to add social commerce
Smartphone-armed consumers bring retail competitors into stores with them as they research products and deals. The information they trust the most comes from other consumers, which is one reason companies need social commerce strategies, writes columnist Heidi Cohen. Her column also includes five tactics for implementing social commerce. ClickZ (10/17)  | As eCommerce has grown to represent a significant percentage of retail sales and profits, merchants should consider payment strategies that can enhance their online services, open new markets and protect the bottom line. Download this free white paper to learn more. |
 | Hot Topics |  |  | | Top five news stories selected by Shop.org SmartBrief readers in the past week. - Results based on number of times each story was clicked by readers.
- Amazon leads the e-reader revolution in the U.K.
Amazon is expected to make waves in the U.K. this holiday season, with both the budget version of its e-reader and the new Kindle Fire that's expected to rival Apple's iPad. Pricing and consumers' familiarity with Amazon have made the Kindle the only major e-reader in the U.K. The Telegraph (London) (10/15) - Timberland makes mobile imprint
Timberland says it is already realizing sales gains from a mobile-optimized website handled by Branding Brand that it put into play in August. It also is planning a series of live events beginning Oct. 19 that will include the distribution of a style-trend booklet featuring enhanced product information via QR codes. ClickZ (10/14)  | GREAT HAPPENS IN threes AT HYATT.
3% REBATE. TRIPLE HYATT GOLD PASSPORT® BONUS POINTS. COMPLIMENTARY INTERNET. Book your qualifying meeting by 12/31/2011 and hold by 3/31/2012 to take advantage of this special offer. To book your next meeting, contact your Hyatt Sales Representative and reference offer code REWARDS or go to hyattmeetings.com/REWARDS. |
  | | | Most Popular Headlines from Last Week Results based on number of times each story was clicked by readers. |
| Interactive Advertising | | | | | Legislative & Regulatory | | | | | Shop.org Spotlight | | | | - NRF launches "Thank you for shopping" ad in Times Square
As the holiday season gets underway, America's retailers want to simply say: "Thank you for shopping." Beginning last week and running through the holiday season, NRF has created ads that will run in Times Square on behalf of the retail industry, thanking shoppers for continuing to support one of the most crucial industries in the country -- and one that is as close as can be to leading the economic recovery. Read more. - Shop.org now accepting white paper submissions
 Has your company recently published a white paper, case study, benchmarking report, or other original document that serves to educate or support aspects of the e-commerce industry? Shop.org members are encouraged to submit original materials for others in the industry to benefit from. Approved research will be featured on the Shop.org site as well as Shop.org SmartBrief. Learn more.
| SmartQuote | | | |  | Words ought to be a little wild for they are the assaults of thought on the unthinking."
--John Maynard Keynes,
British economist  |
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In 2010, 4 in 10 Americans planned to shop online during the holidays. Source: 
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