  | News about digital retail commerce |  |
- Start-up aims to move social beyond buzz to build sales
Sociable Labs is a start-up that says its suite of products helps online retailers expand the reach of their social efforts beyond Facebook and building buzz for their brands. "In the past couple of years retailers have spent millions of dollars on social media, yet most are still not seeing hard ROI from these investments," says investor Brian O'Malley of Battery Ventures. Fast Company magazine (10/2011)        | Consumer Insights Your Brand Needs to Know: Latest Trends in Behavioral Advertising
Learn what brand managers, advertisers, as well as networks, agencies, and publishers need to know about consumer survey insights into behavioral ad serving, also known as interest-based advertising. Learn more today! |
 - Big brands seek social media directors
Major brands increasingly are creating new executive marketing roles within their ranks for individuals with expertise in social media, as sites such as Twitter, YouTube and Facebook become increasingly vital as forums for customer outreach. Kevin Scholl, hired in September as Red Roof Inn's first social media manager, said the hospitality company "wanted somebody who didn't have a traditional marketing background. They understood that social media is not about traditional communication; that it is about engagement." ClickZ (10/27)  | New Signals in Search, Social & Commerce @ SES Chicago, Nov 14-18
Explore advanced social marketing & search strategies from mobile to video optimization to leveraging influencers & audiences. We've recruited the industry's most cutting edge practitioners, sharing case studies on what's working, what's not, emerging trends, & new technologies to help you measure your results. Register today & SAVE 20%. Use SMB20 |
 - Google aims for upscale shoppers with Gilt City partnership
Google is partnering with Gilt City on a Google Offers feature to attract upscale consumers, signaling the search company's intent to focus its daily deals on wealthy shoppers, rather than consumers at all income levels. The partnership will roll out first in San Francisco. MocoNews.net (10/27) - Amazon aims to make e-reader inroads in China
Amazon is in discussions with Chinese regulators to bring e-reader Kindle and tablet Kindle Fire to the country, Senior Vice President Marc Onetto said. Amazon gained an e-commerce presence in China with its 2004 purchase of Joyo. This week, the company dropped the Joyo name from branding and became Amazon China. Reuters (10/28) - Best Buy adds free shipping to its holiday arsenal
Best Buy is the latest retailer to launch a free-shipping program for the holidays, saying it won't charge shipping fees on online purchases of any size between Nov. 1 and Dec. 27. The policy won't apply to sales by third-party retailers on the company's new online marketplace. InternetRetailer.com (10/26) - Germany's Spreadshirt.com sees U.S. revenue surge
 Spreadshirt.com, an apparel customization retailer based in Germany, has increased its U.S. sales by 90% this year, according to Philip Rooke, head of Spreadshirt Manufacturing Deutschland. "Our U.S. business has been fairly recession-proof," he said. "It is absolutely booming." InternetRetailer.com (10/27)  | Health care reform got you down? Learn more from UnitedHealthcare on how the federal changes to medical benefits will affect you and your employees. This guide highlights incentives for enrollment and a timeline of important dates and deadlines. Don't let them pass you by—Learn more here! |
- Google urges marketers to make mobile user-friendly
Consumers are increasingly shifting to mobile search, and marketers that hope to meet them there need to act immediately to make mobile websites and applications more user-friendly, said Google lead product manager Surojit Chatterjee. "How good your site looks on mobile determines how people think about your business," Chatterjee said. Adweek (10/27)  | Let Social Media Find Your Staff For You
Give your hiring managers fast, easy access to quality employees by pairing social media with automated recruitment solutions that use Web 2.0 functionality. Download the white paper Automating Social Recruiting for Better Hiring and see how 85 percent of best-in-class companies save money with automation. |
 | Shop.org Spotlight |  |  | |
| SmartQuote | | | |  | A person without a sense of humor is like a wagon without springs. It's jolted by every pebble on the road."
--Henry Ward Beecher,
American clergyman and lecturer  |
| | This SmartBrief was created for cpgbrokers.data@blogger.com
| | | Advertise | | Senior Account Director: Dena Malouf (202) 407-7837 | | | | | | | | | | Recent Shop.org SmartBrief Issues: - Thursday, October 27, 2011
- Wednesday, October 26, 2011
- Tuesday, October 25, 2011
- Monday, October 24, 2011
- Friday, October 21, 2011
| | | Lead Editor: Megan Conniff
Mailing Address:
SmartBrief, Inc.®, 1100 H ST NW, Suite 1000, Washington, DC 20005 | | | | | | © 1999-2011 SmartBrief, Inc.® Legal Information |
|
Six out of ten Americans say the U.S. economy will affect their holiday spending plans. Source: 
No comments:
Post a Comment
Please comment thoughtfully CPG Brokers, your best resource to optimize your in store self exposure and maximize sku distribution.