  | News about digital retail commerce |  |
- Live chat boosts conversion for HauteLook's travel deals
HauteLook shoppers intent on snapping up the best price on a new dress rarely take the time to ask for customer-service help, but shoppers seeking out deals on travel packages interact often with the company's Live Help desk. The trend pays off -- 13% of users who get real-time help end up making a purchase, compared to 9% or 10% of those who use other help options. InternetRetailer.com (10/7)       | Death by Display Advertising?
5 Google Display Targeting Secrets for Retailers… Burned by runaway ad spend, many online retailers have killed off or severely muted their display advertising campaigns. Download this free special report for an executive overview of the latest display targeting options to profitably (& dramatically) expand your reach. |  | Move beyond credit risk defense. Gain the power to grow with BusinessIQ℠. For a limited time, you can see the benefits of Experian business information for yourself with a 30 day free trial* of our commercial credit reports and scores – with no strings attached. |
 | New Media & Technology |  |  | | - Tweetalicious helps social shoppers find sweet deals
A new Twitter client called Tweetalicious aims to help shoppers find tweeted deals from their favorite brands. The platform currently skims deals from Twitter, but developers say they also hope to add localized deals from nearby shopping malls and retailers. Mashable (10/9) - Moms sound off on Facebook brand deals
About 84% of moms with young children use Facebook, and 44% report seeing discount offers in their news feeds for a brand they've "liked" in the past week, according to a new survey. The report also found that 42% complain of receiving too many repeat offers, and 26% say marketers contact them too often. InternetRetailer.com (10/7) - 15 questions to help measure social media success
Selling corporate boards on the value of 10,000 Facebook fans is tough, and marketers have to dig deeper to determine the return on a brand's social media investments, writes TopRank Online Marketing CEO Lee Odden. He offers 15 questions and metrics designed to help figure it out, starting with understanding your customers' content preferences. ClickZ (10/10)  | Earn 2X rewards points on gasoline purchases with The New Business Gold Rewards Card from American Express OPEN. Designed to earn Membership Rewards® points faster:
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  | Hot Topics | | | | Top five news stories selected by Shop.org SmartBrief readers in the past week. - Results based on number of times each story was clicked by readers.
- Groupon expects to spend less later on marketing
Groupon has been criticized by analysts for the amount it spends on marketing since the daily-deal website made its numbers public in advance of an initial public offering. In a Securities and Exchange Commission filing, Groupon said it expects to cut its marketing budget after a return on investment starts to diminish and the company finds other ways to bring in business. InternetRetailer.com (10/7) - Online jewelry store Ice revamps its site, strategy
Ice.com began selling jewelry online in 1999 but recent sales declines spurred a site revamp that's heavy on editorial content and less in-your-face about selling. "It's time for us to engage with our customers and not just make it all about selling," said CEO Shmuel Gniwisch. InternetRetailer.com (10/7)  | Improve Holiday Sales Results with Tools from Akamai!
Now is the perfect time to ensure your website will hold up to the rush of holiday shoppers headed your way. With the challenges facing retailers this holiday shopping season, it's never to soon to focus. Download Akamai's Holiday Toolkit now! |
 | | | Most Popular Headlines from Last Week Results based on number of times each story was clicked by readers. |
| Interactive Advertising | | | | - It's time to give your social campaign a performance review
Social-media professionals should evaluate and assess their campaigns with the same diligence that HR professionals show in evaluating their company's workers, writes Jesse Stanchak. Asking questions about what your campaign does well and where it falls short are essential to improve performance, Stanchak argues. "They're not sexy questions. They're not easy to answer. But they'll get you to think strategically about the role that social media plays in your organization," he writes. SmartBrief/SmartBlog on Social Media (10/10) | Legislative & Regulatory | | | | | Shop.org Spotlight | | | | - 5 steps to becoming an effective cross channel marketer -- quickly
With so many paths to purchase, retailers are constantly challenged to understand a changing consumer buying process and to reach consumers with targeted messages in a dynamic cross-channel marketing environment. In an Oct. 13 STORES Knowledge series webinar, executives from iStream and Monitor Group will share how consumers utilize various channels along their pathways to purchase, loyalty and advocacy. This webinar will also examine how data can be translated into actionable campaigns that get results. Learn more. - Shop.org SmartStat: Oct. 10, 2011
 More than 1,500 people "like" Shop.org on Facebook. View the page. - Growing tomorrow's retail leaders: NRF Foundation launches association for retail students
Last week marked the launch of the National Retail Federation Student Association, which offers member students the opportunity to leverage NRF's vast retail network of educational and networking opportunities. Fifteen universities have pledged participation so far, including The Fashion Institute of Design & Merchandising, University of Florida, and University of Wisconsin-Madison. The vision of the NRFSA is to foster and recruit talented students into the retailing industry, enhance their educational experience at participating colleges or universities, and help them build an early network of peers who will become leaders within the industry. Learn more.
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--TS Eliot,
American-British writer  |
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