  | News about digital retail commerce |  |
- LivingSocial reaches out to radio listeners
LivingSocial sealed a deal with broadcasting giant Clear Channel Communications to bring the website's daily deals to radio listeners in more than 90 markets. Starting today, DJs will talk up LivingSocial deals, then direct listeners to the station's website for more information. InternetRetailer.com (10/21)       | Always wanted people to “Like” you?
Venda can help you engage your customers through multiple social media outlets, such as Facebook and Twitter, maintain a strong following through personalized loyalty programs, and gain fan feedback via product reviews. Visit or call to learn about incentives for upgrading to Venda for social commerce advancements. | - Online retailers see double-digit sales growth in Q3
Online retailers boosted sales by 18.14% in the third quarter, compared to the same period last year, says e-commerce tech vendor MarketLive. Traffic at company's more than 100 clients rose nearly 16% in the same period, which has merchants optimistic about the upcoming holiday season. InternetRetailer.com (10/20)  | Consumer Insights Your Brand Needs to Know: Latest Trends in Behavioral Advertising
Learn what brand managers, advertisers, as well as networks, agencies, and publishers need to know about consumer survey insights into behavioral ad serving, also known as interest-based advertising. Learn more today! |
 | New Media & Technology |  |  | | - Taking Google Wallet out for a test drive
Advertising Age's Kunur Patel went on a mission -- sans cash and credit cards -- to spend $100 using her Nexus S phone and Google Wallet. Despite a few glitches and situations that highlighted a need for further employee training, she managed to achieve her mission in about three hours. "Wallet's killer app, without a doubt, was the sheer joy it elicited in witnesses." Advertising Age (tiered subscription model) (10/24) - 7 errors to avoid when designing your Facebook page
Brands looking to make the most of their Facebook marketing efforts should avoid these seven mistakes, writes Oneupweb CEO Lisa Wehr. Companies miss opportunities when they fail to create a landing page, don't display their social media properties and forget to integrate their YouTube channels, among other errors, she writes. iMedia Connection (10/24)  | The Business Platinum Card® from American Express OPEN
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  | Hot Topics | | | | Top five news stories selected by Shop.org SmartBrief readers in the past week. - Results based on number of times each story was clicked by readers.
- EBay plays to its strengths to succeed in China
EBay, like many other Western Internet firms, initially struggled in China, but the company altered its strategy and is seeing the fruits of its labor. Instead of trying to emulate a Chinese company, eBay stuck with its proven model. "We asked ourselves, 'How can we participate in the Chinese e-commerce market?' " said Jeff Liao, head of eBay Greater China. "The answer is so obvious: Play to our strengths, leverage our global franchise." San Jose Mercury News (Calif.) (free registration) (10/24) - Collector turns his passion into profit
Jay Langston, who collects "Star Wars" action figures, started selling a few things on eBay in 1998 to support his hobby. Less than a decade later, he launched a full-fledged store on Amazon. Backstage Toys books more than $100,000 in revenue. AuctionBytes (10/23)  | Power your connections and turn fans into real connections when you run technology powered by Buddy Media. Now learn how to drive results with your social posting. Download Buddy Media's free guide for Successful Retail Social Posting |
 | | | Most Popular Headlines from Last Week Results based on number of times each story was clicked by readers. |
| Legislative & Regulatory | | | | | Shop.org Spotlight | | | | - Survey: Online retailers prepping for promotion-heavy holiday season
Free shipping offers, among other holiday promotions from online retailers, will abound this holiday season, according to Shop.org's eHoliday survey. Additionally, nearly seven in 10 retailers say they expect their company's online sales to grow at least 15% or more compared to last holiday season. The survey is supported by new data from NRF, which found the average shopper plans to do about 36% of their holiday shopping online, up from 32.7% last year. Read more. - 7 ways to leverage social commerce on your site
If Facebook is primarily a complementary sales channel and a branding and engagement tool, how should retailers invest in social media for maximum ROI? In a recent addition to the Shop.org white paper library, executives from Janrain outline the seven most important ways for retailers to leverage Facebook and social commerce to grow conversions and sales: ratings and reviews, social identities, social sharing, incorporating friends and social graphs, social ads, and use of credits. Download the white paper.
| SmartQuote | | | |  | In the depths of winter I finally learned there was in me an invincible summer."
--Albert Camus,
French author, journalist and philosopher  |
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The average holiday online shopper will spend about 22% more than the average adult. Source: 
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