  | News about digital retail commerce |  |
- Barnes & Noble thinks outside the book
Barnes & Noble will expand its e-commerce presence and ramp up a rivalry with Amazon by adding nonbook products from about 200 merchants to its online store. The website will add about 1 million products in the home, gift, electronics, baby and toys categories in coming weeks, with more to come next year. InternetRetailer.com (10/19)       | New Signals in Search, Social & Commerce @ SES Chicago, Nov 14-18
Explore advanced social marketing & search strategies from mobile to video optimization to leveraging influencers & audiences. We've recruited the industry's most cutting edge practitioners, sharing case studies on what's working, what's not, emerging trends, & new technologies to help you measure your results. Register today & SAVE 20%. Use SMB20 | - Mobile users check out products in store, then buy online
Consumers are taking advantage of brick-and-mortar stores to check out products but then using mobile devices to buy online from another provider, according to consumer-electronics website Retrevo. Among mobile users surveyed, 66% said they had done this, with electronics being the largest category of product sampled in store but bought online. The study also found that few users who download a retailer's application ever access it to make a purchase. MediaPost Communications/Online Media Daily (10/20) - Australia's online shoppers seek more payment options
In Australia, 97% of online consumers have purchased an item via the web, but many feel limited in their options when it comes to payment, according to a new report released by PayPal. "Consumers are connecting through local, digital, social and mobile channels that add relevance and convenience to their lives," said Frerk-Malte Feller, managing director of PayPal Australia. Marketing Mag (Australia) (10/20)  | Consumer Insights Your Brand Needs to Know: Latest Trends in Behavioral Advertising
Learn what brand managers, advertisers, as well as networks, agencies, and publishers need to know about consumer survey insights into behavioral ad serving, also known as interest-based advertising. Learn more today! |
 - Text messaging can be effective method of reaching customers
Text-messaging campaigns can be an effective way to let your customers know about promotions, contests and other campaigns aimed at mobile-savvy consumers, says Signal CEO Jeff Judge. His nine tips for getting started include keeping it simple and making sure the message includes an immediate call to action. eCommerce-Guide.com (10/20) - Retailers can improve sites for tablet shoppers, study says
The number of U.S. consumers using their iPads and other tablets to shop will nearly double next year to 50.7 million, but retailers are lagging behind when it comes to designing e-commerce sites that work best with the gadgets, says a new study by Alexander Interactive. "Retailers should seriously evaluate investment in t-commerce site design due to the forecasted explosion of tablet usage in the next several years," said the report. InternetRetailer.com (10/19)  - L.L. Bean leads on payment strategy, report says
Outdoor-apparel retailer L.L. Bean scored highest among online merchants for its payment strategy, according to Javelin Strategy & Research, which rated each company based on payment information offered to consumers, payment options available, security and customer support. Amazon came in a close second, and Netflix scored lowest. InternetRetailer.com (10/20) - App aims supermarket shoppers in the right direction
Grocery chain Meijer will set up all 200 of its stores to be compatible with a mobile application from Point Inside that displays the store's layout and pinpoints the location of the products on a shopper's list. The app helps retailers gain consumer insight by comparing their lists to what they actually buy, and it gives stores the option of offering shoppers real-time coupons based on their lists. InternetRetailer.com (10/19)  | Logistics is much more than the movement of goods and services. It's also your pre-game strategy. Before you step on the court, you need the right players running the right plays at the right time. Learn more about those key plays in this free whitepaper from UPS and get in the game of logistics. |
 - New tool from Google generates search terms
A new product from Google called Dynamic Search Ads is designed to take some of the guesswork out of keyword selection. Rather than bid on keywords that are thought to be relevant to a destination Web page, advertisers can use Google's technology to generate search terms that are keyed to their offering. Adweek (10/20)  | Power your connections and turn fans into real connections when you run technology powered by Buddy Media. Now learn how to drive results with your social posting. Download Buddy Media's free guide for Successful Retail Social Posting |
  | Enterprise Resource Planning automates many aspects of an organization's operations, cascading across traditional boundaries of operations, finance, manufacturing and more. As such, changes in the ERP market can cause a ripple effect in your business. Get ahead of the changing tide and trends by downloading this free whitepaper. |
 | Shop.org Spotlight |  |  | | - How online shoppers plan to spend for the holidays
"Online shoppers are a generous lot," says Shop.org Head of Research Fiona Swerdlow. "And -- no matter what general economic indicators would have us believe -- this holiday season is no different." In a recent Shop.org blog post, Swerdlow shares all the stats on how online shoppers are expected to shop and spend -- and with what digital device -- this holiday season. Read more. - Sears, Free People and Office Depot are hiring
Shop.org offers a jobs board for people looking for positions in e-commerce. Recent postings include a senior merchant at Sears, an e-commerce project manager at Free People, and a senior director of e-commerce at Office Depot. Shop.org member companies are invited to post jobs for free. Visit the jobs board.
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